Changing The Way We Do Business

Farlistcity El

CIS 55 – Section 614

Farlistcity El CIS 55 - Section 614 2

Getting Wired

Strategy to Deliver Products and Services

Access to the Global market

Fastest growing sector of the Computer Industry

Farlistcity El CIS 55 - Section 614 3

The Internet Buyer

Well – EducatedOver 30 years oldAverage Annual

Income is over $50,000

Educated

30 Years

50,000

Farlistcity El CIS 55 - Section 614 4

Should We Do It?

Risks?Benefits?Feasibility

Farlistcity El CIS 55 - Section 614 5

Our Online Competition

ExperiencedWell TrainedWell Known

Farlistcity El CIS 55 - Section 614 6

Major Online Competitors

012345678

Millions of Dollars

1998 1999 2000

Years

All Sales in Millions of Dollars 1998 - 2000

Hallmark Cards

Gibson Greetings

Blue MountainCards

Farlistcity El CIS 55 - Section 614 7

What Should We Do?

Market the new online portion of the company

Explore other companies

Offer free products, giveaways, and special deals

Fantasy

Greeting Card

Corporation

Farlistcity El CIS 55 - Section 614 8

Fantasy Greeting Card Corporation’s Web Site

Create a web page that will attract the internet buyer

Offer cards electronically off the web site Expand our card categories for every event

possible.