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VIRAL CHANGE™THE CHALFONT PROJECT
ORGANISATION ARCHITECTSwww.thechalfontproject.com
Changing the way we think about change
Leandro Herrero
MD MBA FCMI FInstD
THE CHALFONT PROJECTORGANIZATION ARCHITECTSwww.thechalfontproject.com
VIRAL CHANGE™THE CHALFONT PROJECT
ORGANISATION ARCHITECTSwww.thechalfontproject.com
Changing the way we think about
change Leandro Herrero
THE CHALFONT PROJECTwww.thechalfontproject.com
VIRAL CHANGE™
THE CHALFONT PROJECTORGANISATION ARCHITECTSwww.thechalfontproject.com VIRAL CHANGE™
VIRAL CHANGE™THE CHALFONT PROJECT
ORGANISATION ARCHITECTSwww.thechalfontproject.com
VIRAL CHANGE™THE CHALFONT PROJECT
ORGANISATION ARCHITECTSwww.thechalfontproject.com
THE CHALFONT PROJECTORGANISATION ARCHITECTS
www.thechalfontproject.com VIRAL CHANGE™
Big issuesBig initiatives
Big actions
Big issuesBig initiatives
Big actions
All managementlevels
All managementlevels
Massive Communication
And trainingprogramme
Massive Communication
And trainingprogramme
Change(sometimes)
Change(sometimes)=++
Traditional Change Management Programme
VIRAL CHANGE™THE CHALFONT PROJECT
ORGANISATION ARCHITECTSwww.thechalfontproject.com
VIRAL CHANGE™THE CHALFONT PROJECT
ORGANISATION ARCHITECTSwww.thechalfontproject.com
Small worldsStrong ties
Weak ties
THE CHALFONT PROJECTORGANISATION ARCHITECTS
www.thechalfontproject.com VIRAL CHANGE™
1. Small number of people = High number of connections,Large number = Few connections
2. The ones with more connections, willtend to have even more
3. At some point large clusters of connectionscreate a tipping point [ a phase transition] and a ‘super node’ will be created , which will behave as a single unit
VIRAL CHANGE™
THE CHALFONT PROJECTORGANISATION ARCHITECTS
www.thechalfontproject.com VIRAL CHANGE™
GoogleElectric GridSARS The webMedium-big size organizationBlogs MediaAl-Qaeda Computer networksYour company
VIRAL CHANGE™
THE CHALFONT PROJECTORGANISATION ARCHITECTS
www.thechalfontproject.com VIRAL CHANGE™
From this
VIRAL CHANGE™THE CHALFONT PROJECT
ORGANISATION ARCHITECTSwww.thechalfontproject.com
To this
THE CHALFONT PROJECTORGANISATION ARCHITECTS
www.thechalfontproject.com VIRAL CHANGE™
THE CHALFONT PROJECTORGANISATION ARCHITECTS
www.thechalfontproject.com VIRAL CHANGE™
ObesityHealthy foodsJogging
FadsCommunity ghettos
Smoke cessation
BlackberryMusic
HappinessAltruismClothes
THE CHALFONT PROJECTORGANISATION ARCHITECTS
www.thechalfontproject.com VIRAL CHANGE™
THE CHALFONT PROJECTORGANISATION ARCHITECTS
www.thechalfontproject.com VIRAL CHANGE™
?New processSeeing the right customers
Training???Collaboration between reps
Adoption of tech
Work with a new merged team
CoachingRules
Conversations that start with the
customer
Use the CRMNew ideas
THE CHALFONT PROJECTORGANISATION ARCHITECTS
www.thechalfontproject.com VIRAL CHANGE™
AccountabilityAligning across the company (X)InnovationTeamwork
+Use of new techno
Make fashionable
Internal epidemic of
THE CHALFONT PROJECTORGANISATION ARCHITECTS
www.thechalfontproject.com VIRAL CHANGE™
Big issuesBig initiatives
Big actions
Big issuesBig initiatives
Big actions
All managementlevels
All managementlevels
Massive Communication
And trainingprogramme
Massive Communication
And trainingprogramme
Change(sometimes)
Change(sometimes)=++
Traditional Change Management Programme
Small set of
behaviours
Small set of
behaviours
Small Number of
people
Small Number of
people
Internal networks
Ofinfluence
Internal networks
Ofinfluence
ChangeChange=++
Viral Change™
THE CHALFONT PROJECTORGANISATION ARCHITECTS
www.thechalfontproject.com VIRAL CHANGE™
7
310
325
123
25 1250>
50
THE CHALFONT PROJECTORGANIZATION ARCHITECTS
www.thechalfontproject.com
Imitation
Social copying
Persuasion
Conformity
Trust
Moral authority
??
VIRAL CHANGE™
THE CHALFONT PROJECTORGANISATION ARCHITECTS
www.thechalfontproject.com VIRAL CHANGE™
New Behaviours
Rules &Routines
(‘culture’)
Tipping Points
Diffusion &‘infection’Imitation/ social copying
BehaviouralReinforcement
(New idea, New processNew behaviour, Use of tool?)
Language
VIRAL CHANGE™
THE CHALFONT PROJECTORGANISATION ARCHITECTS
www.thechalfontproject.com VIRAL CHANGE™
New Behaviours
Rules &Routines
(‘culture’)
Tipping Points
Diffusion &‘infection’
BehaviouralReinforcement
(New idea, New processNew behaviour, Use of tool?)
Language
1. Opinion Leader/ KeyInfluencer/Champions (early phase) x critical mass2. Critical mass x criticalmass (where the command?were the start?
3. Early adopter x criticalmass
4. Big splash x criticalmass
VIRAL CHANGE™
THE CHALFONT PROJECTORGANISATION ARCHITECTS
www.thechalfontproject.com VIRAL CHANGE™
11
2
3
121212
111111
1 3 6 6 16+ + + =120 x 16 = 1920
‘Champion’ ‘Critical mass’‘MIX’
Origen? Trace back?
(+ socialconformity) 1. Opinion Leader/ Key
Influencer/Champions (early phase) x critical mass
2. Critical mass x criticalmass (where the command?were the start?
3. Early adopter x criticalmass
4. Big splash x criticalmass
THE CHALFONT PROJECTORGANISATION ARCHITECTS
www.thechalfontproject.com VIRAL CHANGE™
New Behaviours
Rules &Routines
(‘culture’)
Tipping Points
Diffusion &‘infection’
BehaviouralReinforcement
(New idea, New processNew behaviour, Use of tool?)
Language
1. Opinion Leader/ KeyInfluencer/Champions (early phase) x critical mass2. Critical mass x criticalmass (where the command?were the start?
3. Early adopter x criticalmass
4. Big splash x criticalmass
VIRAL CHANGE™
Stories
Stories
THE CHALFONT PROJECTORGANISATION ARCHITECTS
www.thechalfontproject.com VIRAL CHANGE™
Your org?
THE CHALFONT PROJECTORGANISATION ARCHITECTS
www.thechalfontproject.com VIRAL CHANGE™
Big issuesBig initiatives
Big actions
Big issuesBig initiatives
Big actions
All managementlevels
All managementlevels
Massive Communication
And trainingprogramme
Massive Communication
And trainingprogramme
Change(sometimes)
Change(sometimes)=++
Traditional Change Management Programme
Small set of
behaviours
Small set of
behaviours
Small Number of
people
Small Number of
people
Internal networks
Ofinfluence
Internal networks
Ofinfluence
ChangeChange=++
Viral Communications / Viral Change™
THE CHALFONT PROJECTORGANISATION ARCHITECTS
www.thechalfontproject.com VIRAL CHANGE™
2nd
edition
THE CHALFONT PROJECTORGANISATION ARCHITECTS
www.thechalfontproject.com VIRAL CHANGE™
Viral Change
Top-down leadershipTop-down leadership Distributed leadership
Process and SystemsProcess and Systems Behaviours
Input machineryInput machinery Meaningful output
TsunamiTsunami Butterfly
Teams (teamocracy)Teams (teamocracy) Networks (networkracy)
THE CHALFONT PROJECTORGANISATION ARCHITECTS
www.thechalfontproject.com VIRAL CHANGE™
Viral Change
Dictated and PlannedDictated and Planned Backstage, emergent
Plumbers and hierarchyPlumbers and hierarchy Mobilize internalenergy and commitment
Performers A,B,C Performers A,B,C Activists, deviants, sceptical …
Sequential changeSequential changeLondon’s Woody Allen
‘all (seasons) in one afternoon)’
“Programme”“Programme” Designed informality
THE CHALFONT PROJECTORGANISATION ARCHITECTS
www.thechalfontproject.com VIRAL CHANGE™
Viral Change™ motto:
Talk less, do moreTalk less, do more……
The best culture change management programme is the one where the words culture, change and
programme are silent
THE CHALFONT PROJECTORGANISATION ARCHITECTS
www.thechalfontproject.com VIRAL CHANGE™
OrganisationInnovation andEffectiveness
BehaviouralChange
Management
LeadershipHuman
Collaboration
THE CHALFONT PROJECTORGANISATION ARCHITECTS
www.TheChalfontProject.com
Associated paper“Changing the way wethink about change”can be downloadedfrom thewebsite