Changing the World: Social Impact Begins With Us

Andrew Watt, FInstFPresident and CEO, AFP

Thank You!

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The AFP Community

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Nonprofit Research Collaborative:Organizations Raising More Money Annually

2004: 65 percent 2005: 63 percent 2006: 69 percent 2007: 65 percent

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Nonprofit Research Collaborative:Organizations Raising More Money Annually

2004: 65 percent 2005: 63 percent 2006: 69 percent 2007: 65 percent

2008: 46 percent 2009: 43 percent 2010: 44 percent

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Nonprofit Research Collaborative:Organizations Raising More Money Annually

2004: 65 percent 2005: 63 percent 2006: 69 percent 2007: 65 percent

2008: 46 percent 2009: 43 percent 2010: 44 percent 2011: 53 percent

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Fundraising Success by TechniqueType of

FundraisingRaised More Funds: 2007

Raised More Funds: 2010

Raised More Funds: 2011

Direct Mail 51% 43% 45%Telefundraising 46% 25% 26%

Major Gifts 63% 50% 48%Planned Giving 54% 31% 32%

Online 61% 58% 59%Special Events 57% 50% 52%Corp./Found. 51% 40% 42%

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Economic Trends Social Contract Failing Less Government Funding Volatile Global Stock Markets Flat Economy Expected for Several Years

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Gross Domestic Product

And Charitable Giving

1.8 – 2.0%Every year!

Like clockwork!

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Big Changes! Social Economic Technological

But fundraising????

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Microfinancing

Is it philanthropy? Is it for-profit?

Does it matter?

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The Science of Fundraising

The profession is established Standards and best practices in place We know the nuts and bolts, the “tried and true”

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More Challenges Huge Growth in NGO Sector More Competition through Globalization and the Internet Donor Attention Spans Quite Small Donors Wary and/or Sophisticated about Giving

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Creativity

Cannot get TOO caught up in the SCIENCE of fundraising! New technologies, new funding models, new ways of reaching

out donors World is changing—we MUST innovate, or we will fail

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Beyond professionalismBeyond informationLooking for an experience

THE ENGAGEMENT AGE!

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To Succeed: Innovation Strategic planning Marketing and branding Technology Leadership and management Social media

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(Just Some of) What AFP Offers: Resource Center/Hot Topics Online Webinars Information Exchange Papers Research CFRE/ACFRE Preparation

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April 7-9, 2013

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Our Greatest Value Proposition:

YOU!

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A Vision for Fundraising & AFP Beyond just professionalism: innovation and creativity Providing access to as much new thinking as possible Create global network of fundraisers to encourage flow of

ideas

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Thank you for your work as an ethical fundraiser!

Questions?

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