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TCI Annual Global Conference Bilbao - October 17, 2012
2 Source : STIP 2015
Innobasque is formed as a strategic entity that is aimed at being the monitoring and
permanent evaluation instrument for the innovation system that contributes, through the
promotion of meeting spaces and actions between public and private agents, to the
generation of new ideas and knowledge to promote the Basque Country’s capacities and to
face up to the country’s important economic and social challenges, aimed at continuous
improvement and presentation to the general public of the innovative culture.
3 Bilbao 2012-10-17
Exploiting the catalyst effect of
Innobasque
Four Transformation Dynamics
were selected
Impact
Capturing high
impact innovative
initiatives
Capacity
Contributing with
capacity, technology,
knowledge and talent
Connectivity Connecting persons
and Institutions by
means of the “Net of
Value” of Innobasque
Investment
Supporting the search
of financing
New
scenarios Economic
Development
Health and Life
Quality
Social
Development
Sustainability
4th Sector
Effi - Healthy Society
Entrepreneurship Fostering
Eco - Innovation
1
Eco–Innovative Economy is a Systemic Change Process,
Technological and Social, consisting in the
implementation of new ideas towards a future
energetic safety improvement and a low carbon
generation system, besides the creation of economic
richness and employment within a sustainable society
2
This Dynamic aims to achieve a longer and better life
for the Basque society, with a sustainable and
people–centred healthcare system that meets strong
quality standards and creating economic value
3 This Dynamic understands the 4th Sector as the one
that utilizes business practices, similar to others,
but applying their benefits to a social purpose
4 Focused in the supporting the acceleration of the
named “Global Presence Innovative Enterprises”
(GPIE)
15TH TCI Annual Global Conference
4 Bilbao 2012-10-17
Is the innovation inspired by the desire to meet social needs which can be neglected by traditional forms of private market provision and which have often been poorly served or unresolved by services organized by the State. (Nesta)
Social Challenges in our
21st Century Society
Demography Ageing Immigration
Economic Growth Sustainable Integrative
Quality of Life
New Governance
P-P Alliance
Subsidiarity
How do we want to do it?
In Innobasque we prioritize the following five strategic fields of
Social Innovation
1
2
3
4
5
Governance:
Participation
Subsidiarity
EEA:
Education
Employment
Ageing
With Values: Knowledge
Cooperation
Change
Globalization
Str
ate
gic
Tra
nsf
orm
ati
on
Fie
lds
What Values?
Knowledge Cooperation Opening up to Change Opening up to Globalization
What Skills?
Education and Employability: Basic Skills Professionalism Attitude Entrepreneurship
What
Organisations?
Management Models based on People and Values
Corporate Social Responsibility 4th Sector
15TH TCI Annual Global Conference
Following the definition of the Fourth Sector as the one which can be viewed as all the initiatives that arise outside the confound of the traditional sectors to address needs and issues that are not covered by the three sectors (public, private, civil) or could be covered in a more effective way, we identify the fourth sector as the new group of organizations, both for-profit and not-for-profit, that are leading social innovation and proliferate at the crossroads between the public, private and third sectors to address unfulfilled needs, be they social or environmental
5
But the Private Sector Public sector Third sector
do not solve the problems by themselves
New cooperation strategies
must be found
A New Governance Concept based in:
Participation
Public-Private Cooperation
Committed Action
In Four Fields
Social entrepreneurship
Corporate Social Responsibility
Internationalisation from the Base of the
Pyramid
Social Finances
To Change the business models:
Sustainability of the development (a new way of
understanding the market and the answers to the
social needs)
15TH TCI Annual Global Conference
The current global crisis in which we are immersed has exposed some of the weaknesses of the economic system. It is essential to change the model, to reach an agreement that asserts our society's desire to emerge from the crisis, as well as the need to change our model of economic and social growth. The situation reinforces our conviction that it is necessary to pursue a strategy that pools our strengths and efforts, to increase the cooperation towards a more sustainable society.
This crisis represents an opportunity as it has increased our sense of "awareness" when tackling such an important challenge as fostering social responsibility.
Current social context:
Main problems
Concerns
state-of-the-art
REASONS:
Deeper than those of previous crises Structural and systemic nature
Linked to:
A crisis of values The development of the knowledge society The shortage of natural and energy resources
Current social context:
Main problems
Concerns
state-of-the-art
Actions to respond to the situation: All governments have taken emergency, short-term
actions. Establishing financial systems and stimulating
demand. Protecting those groups that have suffered most
from the crisis.
Current social context:
These actions are not sufficient to face the challenges of the new economic cycle and guarantee sustained and long-lasting recovery suggested by the latest regulations.
Main problems
Concerns
state-of-the-art
Main requirements: 1. Transformation directed towards achieving a New
Model of economic and social growth, based on people and a change of values.
2. A great public-private-social partnership that guarantees medium to long-term measures for change and transformation
In order to tackle these future challenges with a moderate guarantee of success, actions are required in the medium and long term, based fundamentally on
Social innovation and social responsibility.
Current social context:
Main problems
Concerns
state-of-the-art
1. The nature of sustainability is a transversal
value 2. The egoistic, individualist vision characterises
our most advanced societies, in contrast to
the search for the collective good, together
with the lack of individual/shared ethics, has
led to an unethical management of modern
companies
3. Opportunity to begin to shape a new social
model in which growth includes an ecological
and social accountancy, not only money-based
Towards a Sustainable Society:
Main problems
Concerns
state-of-the-art
2020 European Strategy, is to foster “intelligent,
sustainable and integrating” growth, reinforced
with the aim of economic, social and regional
cohesion.
• Sustainable growth has become a reference
model for improving competitiveness, ensuring
high employment levels and greater quality of life.
• The 2020 strategy, 3 initiatives:
• the European Plan for Innovation (Europe
2020 Flagship Initiative. Innovation Union)
• New Industrial Policy for the Globalisation
era
• Agenda for new Skills and Jobs
Political context: CSR in the EU
CSR is an essential aspect of
the development of social
innovation,
competitiveness, as well as
the creation and adaptation
of employment to new
social requirements.
CSR & Social
Innovation
SOCIAL PROCESSES:
* Social Innovation:
Concept and indicators
* Values
* Governance:
Participation and Territory
* Third sector:
Sustainability
* Ciberspace
BASIC RIGHTS:
* Education
* Employment
* Housing
* Cooperation to development
* Health
* Social aids
* Gebder equality
SOCIAL PROTECTION:
* Aging
* Dissabilities
* Mínimum incomes
* Social services
SOCIAL AND CULTURAL PRACTICES :
* Culture:
Access to culture, identity
* Sports
* Turisme
* Consume
AGENTS:
* Family
* Individuals
* Youth
* Women
* Immigration
* Demography
Scope and central points of activity of Social Innovation
1.- Economical Responsibility. For shareholders or owners waranteen an adecuate use of capital
For clients, attending their demands offering competitive prices and maximum quality and services.
For providers, paying fair prices.
For employees, providing adecuate work conditions.
For the whole society preserving and creating employment and having a sustainable behaviuor.
2.- Social Responsibility. Human rights
Links and ties with the community
Social Action and cooperation to development
Helath of the community
Consumers protection
Fight agains corruption
Development of the community
3.- Environmental Responsibility. Environmental impact & Climate change
Sustainable development
Environmental education and participation
4.- Responsibility regarding working conditions Collective negotiation · Reconciliation
Health and security at work · Participation in capital benefits
Social diversity management · Work integration · Lifelong learning and recycling
CSR
Environmental Responsibility
Social
Responsibility
Responsibility regarding working
conditions
Economical
Responsibility
CONCLUSIONS
CSR is a broad concept which should be taken at International Level
Benefits of becoming a world reference model in CSR :
•Sustainable development •Innovating potential •Competitiveness
Subsidiarity is a dynamic concept which allows to take decisions:
•At most appropriate level
Conclusions
CONCLUSIONS
Governments should…
• No limitation of CSR spin offs •Support it with
•Highlighting importance of CSR •Providing procedures •Ensure participations of all agents
…in order to
•Increase competitiveness of companies •Bring benefits for society
…with some benefits : •Emerging from the crisis •Change our society model into one more:
•Sustainable •Competitive •Integrated
Conclusions
Implement
CSR!
CONCLUSIONS
•Every country and region want and can contribute
to the realization of the aims and policies set by EU.
•Policy makers have drawn up strategies and have led
initiatives with direct repercussions in European
targets.
•So, European regions are ready to undertake the
CSR implementation much further.
We, are ready to tackle the minimum goals
established with regard to CSR arising from the
European Union and we undertake to take this
matter much further.
Conclusions
19
Thank you very much!!
¡¡Muchas gracias!!
Eskerrik asko!!
www.innobasque.com
Iker Atxa Zaitegi
