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Channel Partner AgreementTask ForceTalking PointsAugust 27, 2010
Agenda
• Review Results of Last Meeting:• Stakeholders Roles and Responsibilities• Continue Discussion/Complete Matrix
• Purpose of Agreements• Agenda for Face to Face Meeting• Survey Status Update
Stakeholders• Board of Directors• Customers/Members (current and potential)• ALL channel partners:
• Chapters• Student Chapters (if handled differently)
• Education Providers (Instructors, Academic Institutions, etc.)
• Multi-site corporations (including Trans-nationals)• Districts
Stakeholder Roles/ResponsibilityApprove Inform Input
Board of Directors x x x
Members (current and potential) x
Customers (current and potential) x
Chapters x x x
Student Chapters (if handled differently) x
Education Providers (Instructors, Academic Institutions, etc.) x
Multi-site corporations (including Trans-nationals)
x
Districts x x
Purpose of Agreements
Benefits to chapters
• Exclusivity
• Clearer understanding of resources available from APICS (to market or increase value of certification)
• Clearer understanding of APICS’ responsibility for marketing
• Guarantee of regular updates to courseware
• Clarity of roles between national and chapters (no efforts duplicated, no opportunities missed)
• Dispute resolution between chapters (where code of ethics issues arise)
• Security/protection of operation within chapter boundaries
• Level the playing field between chapters
Purpose of Agreements
Benefits to chapters (continued)
• Less ‘re-inventing the wheel’ or creating in a vacuum
• Financial benefit (revenue or total cost)
• Improved test site management
• Accountability on both sides
• Consistent excellent customer experience
• Volume discounts (incentives for best customers)
• Clarified/consistent relationship between APICS, Chapters, and Instructors
• Chapters allowed to choose what to focus on (not necessarily membership, education AND certification)
• Clarify ramifications of tax status, etc.
Purpose of Agreements
Benefits to APICS
• Financial (revenue and/or cost)
• Clarity of expectations on both sides (consistent and mutually beneficial)
• Consistent and excellent customer experience
• Consistency across chapters
• Chapters acting as channels for corporate marketing efforts (promoting events, programs, certification, etc.)
• Chapters able to focus on core competencies (with a clearer picture of where strengths and weaknesses lie)
Purpose of AgreementsBenefits to APICS
• Consistent product deliveryE
nsure that all instructors are qualified (quality of the experience)
• Improved relationship
• Defined list of rewards and penalties (incentives and disincentives; corrective action/resolution plans)
• Create realistic expectations based a chapter’s capabilities (different strata based on services provided)
• A written agreement that spells out measures of performance
• Clear understanding between the parties of roles and responsibilities
• Protection of (consistent use of) APICS brand (address the current confusion of brand between national and local entities)
Agenda for Face to Face MeetingSaturday, September 25APICS Headquarters
• 7:00 am Breakfast at the Renaissance Hotel
• 7:45 am Tour of the headquarters office
• 8:00 – 8:15 am Welcome and Introductions – Tony Zampello
• Goals for the day – Tony
• 8:15 – 9:00 am Review stakeholder roles and responsibilities (as defined through conference calls) - Tony
• 9:00 – 10:30 am Review and discussion of survey results
Agenda for Face to Face Meeting(Continued)
• 10:30 am - 12:00 pm Review chapter profiles• 12:00 – 12:45 pm Lunch• 12:45 – 2:00 pm Review IA/AEP Agreements • 2:00 – 3:30 pm Identify elements of agreements
- Identify types and categories
• 3:30 – 4:00 pm Next steps
Survey
• Survey sent to the chapter presidents is scheduled for distribution on August 17;
• Responses will be due by end of day on August 31 (two full weeks allowed for responses)
• Reminder sent and deadline extended to end of day Thursday, September 2.
• Results compiled and analyzed for distribution to the task force members prior to their September face-to-face meeting.