1. Publishing Articles, E-Books,and WhitePapersPresenter:
Tamara O. Smith
2. What is an ArticleDirectory?An article directory is a
websitewith collections of articles writtenabout different
subjects.Written by various authorsFree database where memberscan
submit information or articles
3. Pros of Using ArticleDirectoryFreeGenerate Traffic to
Website Youcan submit your own article andlink your website.Fill In
Gaps on Your Own Site
4. Cons of Using ArticleDirectoryHard to Find Well
WrittenContentFinding relevant contentFinding articles that aren't
overlypromotionalEveryone Thinks theyre aWriter!
5. ARTICLE VS BLOGArticles are longer thanblogs(700-several
1000 words)Expectations are HigherMore credible than blog
6. TOP ARTICLEDIRECTORIESFffgExaminBuzzle.
7. Case Study (Pg. 125)Shirley Slick, math educator used
EzineArticles totalk about the problems with the way math is
beingtaught in the US.By publishing articles online, Slick has
earnedDiamond-level status with EzineArticles, a tophonor on the
website. She has gained credibilityand expert status by focusing on
her own niche andbeing consistent. She is now able to reach
andeducate an audience not only in her city, otherscities and
states across the country, thanks toposting on article
directories.
8. Components of a GoodArticleReally, really good titleStays on
Topic ThroughoutCreate content that people wantto read
9. Tips to Write a CatchyArticle Title8 words of
lessCatchyClear MessageCreate ControversySensationalismProves the
benefit of Reading
10. Class ExerciseAbout 80% of what captures the attention of
apotential reader is a well written title. Your editorasks you to
make the following article title moreappealing to readers:Crazy Mom
Kills Her 5 Children, Throws Themin the Back of The Car and Drives
Off theBridgeYou have 60 seconds to come up with a better title
andhand it to your editor.
11. White PapersA white paper is an authoritative report or
guide helpingreaders understand an issue, solve a problem, or make
adecision.Strictly BusinessMarketing DocumentMust be at least 6
pages inlengthAll facts and figuresExample: Samsung Galaxy 3 White
Paper
12. 9 Steps to Writing WhitePaper (Industry Standard)Assess
NeedsPlanAcquire InformationOrganize ContentDesign The Look and
FeelWriteIllustrateReview and RevisePublish!
13. E-BooksAn e-book is an electronic version of aprinted book
that can be read on acomputer or handheld devicedesigned
specifically for this purpose.
14. Current Bestselling E-BooksGone Girl by Gilliam FlynnThe
Burning Room by MichaelConnellyMy Sisters Grave by
RobertDugoni
15. E-book or Real Book?Which do people prefer?
16. In what era was the first E-bookcreated?A. 1940sB. 1970sC.
1960sD. All of the above
17. 1st E-book Contenders1971- Michael Hart is deemed the
creator of the firste-book by many publications.1949- ngela Ruiz
Robles patented the firstelectronic book, powered by compressed
air. Herintention was to decrease the number of books thather
pupils carried to the school.1960s- Andres Van Dam headed a NSL
project forStanford Research institute; Van Dam is generallythought
to have coined the term "electronic bookbecause of the system
theyve created, and it wasestablished enough to use in an article
title by 1985.
18. Benefit of E-bookFast and EasyCosts Little to Nothing to
Publish an E-bookYou can revise and update book at anytimeGives you
advantage when starting your career inpublishing booksYour book
will actually be viewed
19. Disadvantages to E-bookNo professional
editing/formattingFewer salesMakes up only less than 10% of book
marketLesser distribution or exposureSelf marketing
