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8/3/2019 Chapt001 What is Anthropology
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These PowerPoint slides have been designed for use by students and instructors using the
Anthropology: The Exploration of Human Diversity textbook by Conrad Kottak. These files
contain short outlines of the content of the chapters, as well as selected photographs, maps,
and tables. Students may find these outlines useful as a study guide or a tool for review.
Instructors may find these files useful as a basis for building their own lecture slides or as
handouts. Both audiences will notice that many of the slides contain more text than one would
use in a typical oral presentation, but it was felt that it would be better to err on the side of a
more complete outline in order to accomplish the goals above. Both audiences should feel
free to edit, delete, rearrange, and rework these files to build the best personalized outline,
review, lecture, or handout for their needs.
Using These SlidesUsing These SlidesUsing These SlidesUsing These Slides
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Student CD-ROM²this fully interactive
student CD-ROM is packaged free of charge
with every new textbook and features the
following unique
tools:
How To Ace This Course:
Animated book walk-through
Expert advice on how to succeed in the
course (provided on video by the University
of Michigan)
Learning styles assessment program
Study skills primer
Internet primer Guide to electronic research
Chapter-by-Chapter Electronic Study Guide:
Video clip from a University of Michigan
lecture on the text chapter
Interactive map exercise
Chapter objectives and outline
Key terms with an audio pronunciation guide
Self-quizzes (multiple choice, true/false, and
short-answer questions with feedback
indicating why your answer is correct or
incorrect)
Critical thinking essay questions
Internet exercises
Vocabulary flashcardsChapter-related web links
Cool Stuff:
Interactive globe
Study break links
Contents of Student CDContents of Student CD--ROMROMContents of Student CDContents of Student CD--ROMROM
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Student¶s Online Learning Center²this free web-based student supplement features many of
the same tools as the Student CD-ROM (so students can access these materials either online or
on CD, whichever is convenient), but also includes:
An entirely new self-quiz for each chapter (with feedback, so students can take two pre-tests
prior to exams)
Career opportunities
Additional chapter-related readings
Anthropology FAQs
PowerPoint lecture notes
Monthly updates
Contents of Contents of
Online Learning Center Online Learning Center
Contents of Contents of
Online Learning Center Online Learning Center
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C C
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eer r
11
This chapter introduces students to the
textbook by discussing how Anthropology is
defined and how it relates to other academicfields. It also discusses the different
subfields and dimensions that exist within
Anthropology.
What is Anthr o pology?What is Anthr o pology?What is Anthr o pology?What is Anthr o pology?
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What is Anthr o pology?What is Anthr o pology?
Anthr o pology is the study of the human species and its immediate
ancestors.
Anthr o pology is holistic in that the discipline is concerned with studying the
whole of the human condition: past, present and f uture. Anthr o pology
studies biology, s
ociety, language, and culture.
Anthr o pology off ers a unique cr oss-cultural perspective by constantly
comparing the customs of one society with those of others.
Peo ple share both society and culture.
Society is organized lif e in gr oups, a f eature that humans share with other
animals. Cultures are traditions and customs, transmitted thr ough learning, that
govern the belief s and behaviors of the peo ple exposed to them.
While culture is not biological, the ability to use it rests in hominid biology.
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Adaptation, Variation, and ChangeAdaptation, Variation, and Change
Adaptation is the pr ocess by which organisms co pe with
envir onmental stresses.
Human adaptation involves interaction between culture and
bio
lo
gy to
satisf y individual g
oals.
Four types of human adaptation:
cultural (technological) adaptation
genetic adaptation
lo
ng-
term physio
lo
gicalo
r develo
pmental adaptatio
n immediate physiological adaptation
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Adaptation, Variation, and ChangeAdaptation, Variation, and Change
Humans are the most adaptable animals in the world, having
the ability to inhabit widely variant ecological niches.
Humans, like all other animals use biological means to adapt
to
a given envir o
nment. Humans are unique in having cultural means of adaptation.
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Adaptation, Variation, and ChangeAdaptation, Variation, and Change
Thr ough time, social and cultural means of adaptation have
become increasingly important for human gr oups.
Human gr oups have devised diverse ways of co ping with a wide
range of envir onments.
The rate of this cultural adaptation has been rapidly accelerating
during the last 10,000 years.
Food pr oduction develo ped between 12,000 and 10,000 years ago
af ter millions of years during which hunting and gathering was the
sole basis for human subsistence. The f irst civilizations develo ped between 6,000 and 5,000 years ago.
More recently, the spread of industrial pr oduction has pr ofoundly
aff ected human lif e.
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Four Subdisciplines of Anthr o pologyFour Subdisciplines of Anthr o pology
The academic discipline of American anthr o pology isunique in that it includes four subdisciplines: culturalanthr o pology, archaeological anthr o pology, biological or physical anthr o pology, and linguistic anthr o pology.
This four f ield appr oach develo ped in the US as earlyAmerican anthr o pologists studying native peo ples of NorthAmerica became interested in exploring the origins anddiversity of the gr oups that they were studying.
This br oad appr oach to studying human societies did notdevelo p in Eur o pe (e.g. Archaeology, in most Eur o peanuniversities, is not a subdiscipline of anthr o pology; it is itsown department).
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Origins of American Anthr o pologyOrigins of American Anthr o pology
American anthr o pology ar ose out
of concern for the history andcultures of Native North
Americans. Ely S. Parker was a
Seneca Indian who made
important contributions to early
anthr o pology.
Photo Credit: Smithsonian Institution
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Four Subdisciplines of Anthr o pologyFour Subdisciplines of Anthr o pology
Variation in ³Time´ (diachr onic research): using information
f r om contemporary gr oups to model changes that took place in
the past, and using knowledge gained f r om past gr oups to
understand what is likely to happen in the f uture (e.g.
reconstructing past languages using principles based on modernones).
Variation in ³Space´ (synchr onic research): comparing
information collected f r om human societies existing at the same
or r oughly the same time, but f r om diff erent geographic locations(e.g. the race concept in the US, Brazil, and Japan).
Any conclusions about ³human nature´ must be pursued with a
comparative, cr oss-cultural appr oach.
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Cultural Forces and Human BiologyCultural Forces and Human Biology
Cultural traditions pr omote certain activities and abilities,discourage others, and set standards of physical well- beingand attractiveness.
Participation and achievement in sports is determined by
cultural f actors, not racial ones. In Brazilian culture, women should be sof t, with big hips and
buttocks, not big shoulders; since competitive swimmers tendto have big, str ong, shoulders and f irm bodies, competitiveswimming is not very po pular among Brazilian f emales.
In the US, there aren¶t many Af rican-American swimmers or hockey players, not because of some biological reason, but
because those sports aren¶t as culturally signif icant as football, basketball, baseball, and track.
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© 2002 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill
Intelligence TestsIntelligence Tests
There is no conclusive evidence for biologically based
contrasts in intelligence between rich and poor, black and
white, or men and women.
The best indicatorsof
ho
w any individual will per fo
rmo
n anintelligence test are envir onmental, such as educational,
economic, and social backgr ound.
All standard tests are culture- bound and biased because they
ref lect the training and lif e experiences of those who develo p
and administer them.
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Culture and SportsCulture and Sports
Years of swimming sculpt
a distinctive physique.
The countries that tend to
pr oduce successf ul
f emale swimmers are the
United States, Canada,
Australia, Germany,
Scandinavia, and the
former Soviet Union,
where this body type isn¶tas stigmatized for women
as it is in Latin countries.
Photo Credit: David Madison/ Duomo
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Intelligence TestsIntelligence Tests
Jensenism asserts that Af rican-Americans are hereditarily
incapable of doing as well as whites.
Named for Arthur Jensen, the educational psychologist who
o
bserved thato
n average Af
rican-
Americans per fo
rm less wellon intelligence tests that Eur o-Americans and Asian-
Americans.
This racist notion of the inborn inf eriority of Af rican-
Americans recently resur f aced in the 1994 book The Bell
Curve by R ichard Hernnstein and Charles Murray.
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The Bell Curve (1994)The Bell Curve (1994)
Like Jensen, Hernnstein and Murray disregard more
convincing envir onmental explanations in f avor of a genetic
one to explain patterns o bserved in intelligence test scores.
An envir onmental explanation acknowledges that for manyreasons, both genetic and envir onmental, some peo ple are
smarter than others, however these diff erences in
intelligence cannot be generalized to characterize whole
po pulati
onso
r social gr
oups.
Psychologists have come up with many ways to measure
intelligence, but there are pr o blems with all of them.
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Intelligence TestsIntelligence Tests
Intelligence tests ref lect the experiences of the peo ple who
write them.
Middle- and upper -class children do well because they share
the test makers¶ educational expectations and standards.
The SATs claim to measure intellectual aptitude but they also
measure the type and quality of high school education,
linguistic and cultural backgr ound, and parental wealth.
Studies have shown that per formance on the SATs can be
impr oved by coaching and preparation, placing those students
who can pay for an SAT preparation course at an advantage.
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Intelligence TestsIntelligence Tests
Cultural biases in testing aff ect per formance by peo ple in
other cultures as well as diff erent gr oups in the same nation.
Native Americans scored the lowest of any gr oup in the US,
but when the envir onment during gr owth and develo pment for
Native Americans is similar to that of middle-class whites, the
test scores tend to equalize (e.g. the Osage Indians).
At the start of WorldWar I, Af rican-Americans living in the
north scored on average better than whites living in the south
due to the better public school systems in the north.
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Cultural Anthr o pologyCultural Anthr o pology
Cultural Anthr o pology combines ethnography and ethnology to studyhuman societies and cultures for the purpose of explaining social andcultural similarities and diff erences.
Ethnography pr oduces an account (a book, an article, or a f ilm) of a particular community, society, or culture based on information that iscollected during f ieldwork.
Generally, ethnographic f ieldwork involves living in the communitythat is being studied for an extended period of time (e.g. 6 months to 2 years).
Ethnographic f ieldwork tends to emphasize local behavior, belief s,
customs, social lif e, economic activities, politics, and religion, rather then develo pments at the national level.
Since cultures are not isolated, ethnographers must investigate thelocal, regional, national, and glo bal systems of politics, economics,and information that expose villagers to external inf luences.
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Cultural Anthr o pologyCultural Anthr o pology
Ethnology examines, interprets, analyzes, and compares the
ethnographic data gathered in diff erent societies to make
generalizations about society and culture.
Ethnolo
gy uses ethno
graphic data to
build models, testhypotheses, and create theories that enhance our understanding
of how social and cultural systems work.
Ethnology works f r om the particular (ethnographic data) to the
general (theory).
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Cultural Anthr o pologyCultural Anthr o pology
ETHNOGRAPHY ETHNOLOGY
requires f ieldwork to collect
data
draws upon data collected
by a series of researchers
descriptive synthetic
gr oup/community specif ic comparative/cr oss-cultural
Comparison between Ethnography and Ethnology
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Archaeological Anthr o pologyArchaeological Anthr o pology
Archaeological anthr o pology reconstructs, describes, and
interprets past human behavior and cultural patterns thr ough
material remains.
The material remainsof
a culture include artif acts (e.g.
potsherds, jewelry, and tools), garbage, burials, and the
remains of structures.
Archaeologists use paleoecological studies to establish the
ecological and subsistence parameters within which givengr oup lived.
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© 2002 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill
Archaeological Anthr o pologyArchaeological Anthr o pology
The archaeological record pr ovides archaeologists the
unique o pportunity to look at changes in social complexity
over thousands and tens of thousands of years (this kind of
time depth is not accessible to ethnographers).
Archaeology is not restricted to prehistoric societies.
Historical archaeology combines archaeological data and
textual data to reconstruct historically known gr oups.]
William
R athje¶s ³garb
olo
gy´ pr o ject in Tucs
on, Ariz
ona.
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© 2002 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill
Biological Anthr o pologyBiological Anthr o pology
Biological, or physical, anthr o pology investigates human biological diversity acr oss time and space.
There are f ive special interests within biological anthr o pology: paleoanthr o pology: human evolution as revealed by the fossil record
human genetics human gr owth and develo pment
human biological plasticity: the body¶s ability to change as it co pes withstresses such as heat, cold, and altitude
primatology: the study of the biology, evolution, behavior, and social lif e of primates.
Biological anthr o pology is multidisciplinary as it draws on biology, zoology, geology, anatomy, physiology, medicine, public health, osteology, and archaeology.
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Biological Anthr o pologyBiological Anthr o pology
Paleoanthr o pologists study the fossil
record of human evolution. This
photo shows Pr of essor Teuku Jaco b
with early fossil skulls f r om Java,
Indonesia.
Photo Credit: Kenneth Garrett / National Geographic
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Linguistic Anthr o pologyLinguistic Anthr o pology
Linguistic anthr o pology is the study of language in its social
and cultural context acr oss space and time.
Some linguistic anthr o pologists investigate universal
f eatures
of language that may be linked t
ouni
formities inthe human brain.
Historical linguists reconstruct ancient languages and study
linguistic variation thr ough time.
Sociolinguistics investigates relationships between socialand linguistic variation to discover varied perceptions and
patterns of thought in diff erent cultures.
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Theoretical/Academic Anthr o pologyTheoretical/Academic Anthr o pology
Theoretical/academic anthr o pology includes the four
subf ields discussed above (cultural, archaeological,
biological, and linguistic anthr o pology).
Directed at c
ollecting data t
otest hyp
otheses and m
odels thatwere created to advance the f ield of anthr o pology.
Generally, theoretical/academic anthr o pology is carried out in
academic institutions (e.g. universities and specialized
research f acilities).
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Applied Anthr o pologyApplied Anthr o pology
Applied anthr o pology is the application of any of
anthr o pological data, perspectives, theory, and techniques to
identif y, assess, and solve contemporary social pr o blems.
So
me standard subdivisio
ns have develo ped in appliedanthr o pology: medical anthr o pology, envir onmental
anthr o pology, forensic anthr o pology, and develo pment
anthr o pology.
Applied anthr o pologists are generally employed by
international develo pment agencies, like theWorld Bank,United States Agency for International Develo pment
(USAID), theWorld Health Organization (WHO), and the
United Nations.
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Medical Anthr o pologyMedical Anthr o pology
Medical anthr o pology
studies health
conditions f r om acr oss-cultural
perspective. In
Uganda's Mwiri
primary school
children are taught
about HIV.
Photo Credit: Jorgen Schytte / Still Pictures / Peter Arnold, Inc.
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Applied Anthr o pologyApplied Anthr o pology
Applied anthr o pologists assess the social and cultural
dimensions of economic develo pment.
Develo pment pr o jects of ten f ail when planners ignore the
cultural dimensio
nsof
develo pment.
Applied anthr o pologists work with local communities to
identif y specif ic social conditions that will inf luence the
f ailure or success of a develo pment pr o ject.
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Two Dimensions of Anthr o pologyTwo Dimensions of Anthr o pology
GENERAL
ANTHROPOLOGY
APPLIED
ANTHROPOLOGY
Cultural Anthr o pology Medical Anthr o pology
Archaeological
Anthr o pology
Cultural R esource
Management (CRM)
Biological or Physical
Anthr o pology
Forensic Anthr o pology
Linguistic Anthr o pology Non-government
Organizations (NGO¶s)
The Four Subf ields and Two Dimensions of Anthr o pology
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Anthr o pology and Other FieldsAnthr o pology and Other Fields
Anthr o pology¶s own br oad sco pe has always lent it to
interdisciplinary collaboration.
Anthr o pology is a science, in that it is a systematic f ield of
study that uses experiments,o bservati
ons, and deducti
on to
pr oduce reliable explanations of human cultural and
biological phenomena.
Anthr o pology is also one of the humanities, in that is
enco
mpasses the study and cr o
ss-cultural c
omparis
onof
languages, texts, philoso phies, arts, music, per formances
and other forms of creative expression.
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Cultural Anthr o pology and SociologyCultural Anthr o pology and Sociology
Formerly, sociology focused on ³western´ societies while
anthr o pology looked at ³exotic´ societies.
Cultural anthr o pological methodologies have primarily been
in-depth and qualitative (e.g. participant
o bservati
on).
Sociological methodologies tended to be mainly quantitative
(statistically based).
The trend toward increasing interdisciplinary coo peration
(deconstruction) is causing these diff erences to disappear.
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Political Science and EconomicsPolitical Science and Economics
While other disciplines have looked at such institutions as
economics and politics as distinct and amenable to separate
analysis, anthr o pology has emphasized their relatedness to
other aspects of the general social order.
Anthr o pology has tended to emphasize cr oss-cultural
variation in such institutions, in contrast to the almost
exclusivelyWestern orientation of the other disciplines.
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Anthr o pology and the HumanitiesAnthr o pology and the Humanities
The anthr o pological concept of ³culture´ has gained
increasing inf luence in the humanities¶ treatment of human
artif acts.
In turn, cultural studies have br ought a
f uller rec
ogniti
onof
the inf luence such artif acts may exert on human behavior.
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Anthr o pology and PsychologyAnthr o pology and Psychology
Anthr o pology has contributed a cr oss-cultural perspective to
concepts develo ped in psychology.
The school of cultural anthr o pology known as culture and
personality has emphasized child rearing practices as the
f undamental means for transmitting culture.
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Anthr o pology and HistoryAnthr o pology and History
The convergence between the disciplines of anthr o pology
and history has been marked, particularly during the last
decade.
R ecent treatments
of colo
nial histo
ry have emphasized theimportance of understanding the cultural contexts of
historical records.
K ottak argues for some continued distinction between
histo
ry and anthr o pology,
on the basis
of hist
ory¶s
focus
onthe movement of individuals thr ough r oles, as o pposed to
anthr o pology¶s focus on change in structure or form.