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Hotel SizesHotel ClassificationsDiagram–CompressionProduct TypesDiagram–Service LevelsProduct TypesDiagram–Cost vs. ProductInternet Exercise
Figure 2-1
Hotel Sizes
Classification Number of Sleeping Rooms
Small 1 to 150Medium 151 to 400Large 401 to 1,500Mega 1,501 and over
Why do management salaries increase as the number of guest rooms increase?
Figure 2-2
Hotel Classifications
Location types Downtown Resort Airport Suburban
What is a special attraction?How does seasonality affect a hotel?How does compression of demand
affect a hotel?Figure 2-3
Compression of Demand
Sold Out City Center(Downtown Location Type)
Demand DemandAirport
Suburban
Suburban
Resort
Figure 2-4
Product Types
Service Level Limited Service Mid-Market Full Service
What are some current market examples of each service level?
Figure 2-5
Economy Budget Mid-Market Upscale Luxury
Upscale Examples * Omni * Marriott * Hilton * Westin * Hyatt
Luxury Examples
* Four Seasons * Intercontinental * Ritz Carlton
Full Service
Economy Market Examples
* Budgetel Inn* Fairfield Inn* Motel 6* Red Roof Inn
Budget Market Examples
* Best Western* Econolodge* Knights Inn* Super 8 Motels
Limited Service
Mid-Market Examples* Courtyard
* Holiday Inn * Howard Johnson
* Ramada Inn
Service Levels
Figure 2-6
Product Types
Service Level Limited Service Mid-Market Full Service
Target Market Extended Stay All Suite
What is a Hybrid Market?
Figure 2-7
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Product Type Service Classifiers
Cost vs. Product
Figure 2-8
Figure 2-9
Hotel Types Internet Exercise
As was the case throughout history, establishing hotels as areas of rest in relation to journey segments and junction points is practiced today–e.g., roadside motels along stretches of highway, bed & breakfast inns in areas of grand nature, and high rise hotels in city centers.
Researching the Internet, find examples of three or more property types. Ideally, these would be local hotels that you could visit. Use these URLs to get started: http://www.traveldata.com http://www.motels.com Use the web site of your local
convention/visitor's bureau (ex: http://www.nycvisit.com/index.html)
Hotel Types Internet Exercise
Figure 2-10
List three external factors that would affect the success and profitability of these or other types: Road Side Motel Bed & Breakfast Inn High Rise Hotel
Did you find any factors that applied to more than one type of property? Why or why not?
Hotel Types Internet Exercise
Figure 2-11
Figure 2-12
Hotel Types Internet Exercise
What is the rack rate for a “standard” room?What is included in this rate?What amenities are offered at this property?Are rates different on the weekend? Higher or
lower?What other hotels are in the area?
Compare and contrast the properties you selected.
Use the Internet to answer as many of the following questions as you can. Call the properties directly for answers not available on-line.
