CHAPTER 1Group 3

Jessica MessinaErika GregorioJon Yearwood

Petroulia Jackson

THE POWER OF CONTEXT

This chapter in Sight Sound Motion touches upon the relation to particular things in life.

The relation to the letter “B” and “13” was a gesture to exemplify that if seen in a different light, one would notice that they are similar in shape and look. Furthermore, it concludes that we associate things of this life on impulse and the simplicity of particular situations.

ASSOCIATIVE CONTEXT“WHICH ONE SEEMS RELIABLE?”

While messy handwriting seems okay for a small farmer, you wouldn’t trust the same type of writing in a sign for aviation lessons.

CONTEXT is sometimes the initial reaction to the world around us constructed from experience, and is often times cultural.

AESTHETIC CONTEXT“WHICH CIRCLE IS BIGGER?” Our perceptual processes are not only

immediate but POWERFUL. Even when we know we’re being manipulated we can’t help but react predictably.

AESTHETIC CONTEXT (EX 2)

Tilted horizons also skew perspective, giving a sense of instability to a scene (probably not the photographer’s intention here, but it does seem like kid is about to go flying)

Photo courtesy of Matt Bower

SAME SCENE 5 WAYS

http://www.youtube.com/watch?feature=player_detailpage&v=ktKcnDfWs2c

Certain lighting, colors, and types of music can have a big emotional impact and play a big role in aesthetic context. Art tries to stop reinforcing the preconceived “reality” we all have by breaking the circle with different points of view (like The Diving Bell and the Butterfly)

(I take no credit here- video is courtesy of Katie Wardrobe)

EXAMPLE 2 http://www.youtube.com/watch?feature=player_detailpage&v=ohc9wPJ_TmU

This is a recut version of the film “Mrs. Doubtfire”, and with some slight

modifications… it gives the “trailer” a WHOLE new context.(courtesy of TrailerMan77)

REMEMBER! Before you can expect to help viewers

become more sensitive to their surroundings and unlearn their habits and way of seeing the world, you need to have aesthetic literacy so you can see and understand the complexities, subtleties, and paradoxes of life.

Only then can you clarify,

intensify, and interpret them effectively for an audience.

FIN.