CHAPTER 1 INTRODUCTION Heritage is a legacy from our past. It

1

CHAPTER 1

INTRODUCTION

Heritage is a legacy from our past. It is something we live with today and, hopefully, something

that we can pass on to future generations. In every country, cultural heritage is a history and also

irreplaceable. Our cultural heritage determines who we are, giving us both identity and the values

that will guide our lives in a changing world.

Despite of the importance of culural heritage many countries do not give priority of it and sooner

or later we'll never realize that our identity of the past will vanish because of carelessness. We

should protect and conseve it properly.

Colegio de San Juan de Letran claims to be the "Last one standing" colegio/university inside

Intramuros that is why the Letran tourism seniors batch 2015-2016 would like to present the

"PAMANA" a heritage convention in which senior tourism students would like to show the

importance of "Heritage" , because we all know that in the Philippines applies deppreciation

where artifacts and ruins are not part of the main priority in which infact it should be prioritized

and preserved well .

2

CHAPTER 2

PROGRAMMING AND TIMETABLE

2.1 Events Objective

To provide knowledgeable facts regarding the importance of heritage tourism;

To raise the awareness among participants on issues concerning heritage tourism

To analyze the significance of heritage tourism specifically in Intramuros;

To enhance the idea of the cultural and heritage aspect of Intramuros among the

participants and the organizers;

To strengthen the capability of implementing heritage conservation, preservation and

protection program in Intramuros; and

To maintain the cultural heritage significance of Intramuros as the Old Manila.

2.2 Events Theme

“PAMANA: Unveiling the Cultural Heritage Significance of Intramuros”

2.3 General Program Structure and Requirements

2.3.1 Program Flow

1300H – 1330H Registration

1330H – 1400H Opening Ceremonies

Production Number

Cultural Groups with Templar

(Opening Prayer and National Anthem)

Unveiling of Logo

REV. FR. CLARENCE VICTOR C.MARQUEZ, O P., SThD

Academic Affairs/ Rector and President

ASST. PROF. EUNICE MARETH Q. AREOLA, MBA, CEEP-A

Dean, College of Business Administration and Accountancy

ASST. PROF. KENJI M. ASANO JR., CPA, MBA, CMA

Asst. Dean, College of Business Administration and Accountancy

ASST. PROF. FERNANDO V. TRINIDAD, MBA

Program Coordinator, Tourism Management

3

Opening Remarks



Opening AVP (About the Convention together with the list of sponsors).

1400H - 1410H Introduction of Topic (Video) & Introduction of Speaker

1410H – 1440H “Movement for Development: The Plans and Projects of the

Intramuros Administration” Mr. Marco Antonio Luisito V. Sardillo III

Administrator, Intramuros Administration

Or

“Heritage and Development: Investment for Heritage Tourism in the

Philippines”

Mr. Mark Tadeo Lapid

Chief operating officer and vice chairman of the Tourism Infrastructure

and Enterprise Zone Authority (TIEZA)

Or

“Ilocano’s Unspoiled Countryside: A Case Study”

Senator Ferdinand “Bong Bong” R. Marcos, JR.

Senator 16th Congress

1440H – 1445H Open Forum

1445H – 1450H Awarding of Speaker

REV. FR. CLARENCE VICTOR C. MARQUEZ, O.P., SThD





Asst. Dean, College of Business Administration

1450H – 1500H Introduction of Topic (Presentation) & Introduction of Speaker

1500H – 1530H “Intramuros, an Overview”

Mr. Billy Ray Malacura y Cualguera

Instructor, Escuella Taller de Intramuros Foundation







4



1540H – 1550H Intermission Number (P.M. Snack)

1550H – 1600H Introduction of Topic (Video) & Introduction of Speaker

1600H – 1630H “Pundasyon: The Architectural and Aesthetic Significance of

Intramuros”

Arch. Michael Manalo

Commissioner, UNESCO National Commission of the Philippines









1640H – 1650H Introduction of Topic (Presentation) & Introduction of Speaker

1650H – 1720H “Intramuros and Heritage Tourism: The Statement of Significance

as an Approach for Heritage Tourism Development of the Walled

city”

Assoc. Prof. Eric B. Zerrudo, MCH

Director, UST Center for Conservation of Cultural Properties and the

Environment in the Tropic (CCCPET)

Senior Adviser for Heritage and Culture Development, Department of

Tourism Commissioner, UNESCO National Commission of the

Philippines


To be hosted by: Mr. Eugenio "Boy" Romerica Abunda, Jr.

Host, Publicist,Talent Manager and Celebrity Endorser

1725H – 1730H Awarding of Speakers

To be awarded by:


President for Academic Affairs/ Rector and President




Asst. Dean, College of Business Administration

1730H – 1830H Dinner

1830H – 1900H Closing Ceremonies

5

Closing Remarks


Academic Affairs/Rector and President

Committee Presentation

AVP – Organizing Committee

AVP – LTS upcoming Event

(National Inter-Collegiate Heritage Tourism Quiz Bee 2015)

Letran Hymn

1900H End of Program

Master of Ceremonies

Mary Claire Angeles and Walter Ahlen de Jesus

2.3.2 EventsRequirements (Materials)

1. Abel Iloco (Cloth)

- Used in the entrance to separate the registration and the event itself, it is also used for

designs.

6

2. Capiz Shells

- It is used as the centerpiece of the Events Hall to make the event become more vintage or

old looking.

3. Wires

- Wires are used to connect and to hold materials especially the cloths.

7

4. Lights

- Lights are used inside the Capiz shells.

5. Tables and Chairs

- Tables and Chairs are used by the participants, Guest, Speakers and also the registratio

booth.

8

2.4 Proposed Date

Wednesday, October 7, 2015

2.5 Timetable

The first activity for the preparation of event started on July. Tourism students assigned

committees that would function before, during and after the event. The committees are the

following: Over-all heads, Promotional Committee, Secretariat Committee, Finance Committee,

Refreshment Committee, Program Flow Committee, Events Arrangement Committee and

Physical and Technical Committee. Committees that are mentioned above have their own heads

that would ensure that every students are doing their given tasks. The next activity was

conceptualizing of theme. The committees agreed that the theme for the event is "Elevate:

Unraveling Oneself towards Professional Setting” wherein the over-all objective is to give the

participants some ideas about how they can develop their confidence through improving their

physical characteristics which include grooming and posture, practice proper decorum and how

to be competitive in the corporate world. For the month of July, committees started preparing for

budget, different letters for speakers, sponsors and others recipients. Promotional committees

also started creating paraphernalia to attract market. Meanwhile program and physical

committees started their ocular visit for the possible place for the event. They also created floor

plan and program flow to ensure that the event is organized on the day of implementation.

Souvenirs canvass and food tasting were also conducted on the same month. The month of

August will be the month for finalization, implementation and documentation. To sum it up,

committees have four months to complete the minor event project.

9

ACTIVITIE JULY AUGUST SEPTEMBER OCTOBER

Committee

Assignment

Conceptualizing

of Theme

Creating title

and objectives

Proposal

Preparation

Budget

proposal

Proposal letters

Sponsor

Coordination

Writing of

letters to

respective

recipients

Marketing of

promotional

paraphernalia

Ocular visit at

One Esplanade

Floor Planning

Program Flow

Food Tasting

Souvenir

Canvas

Finalization

Implementation

Documentation

Evaluation

10

2.6 Organizing Committee

Events Consultants:

Rev. Fr. Clarence Victor C. Marquez, O.P.,

SThD

Vice President for Academic Affairs

Asst. Prof. Eunice Mareth O. Areola, MBA,

CEEPA

Dean, College of Business Administration

and Accountancy

Asst. Prof. Kenji M. Asano, CPA, MBA,

CME

Asst. Dean, College of Business

Administration and Accountancy

Events Advisers:

Asst. Prof. Fernando V. Trinidad, MBA

Program Coordinator, Tourism Management

Inst. Jame Monren T. Mercado

Course Subject Adviser, TM13 A.Y. 2015-

2016

Overall Heads:

Overall Student Chairperson: Ayaka O. Kato

Overall Student Co-Chairperson: Erica Rose

D. Reyes

Finance Committee:

Head: Kamille M. Manalastas

Ma. Lourdes E. Camingue

Program Flow:

Head: Angela Jasmine S. Luna

Karen Bautista

Trina Anne S. de Lapaz

Jose Diego R. Dela Cruz

Cheska Mendoza

Chrizia Lyra Rendon

Kimberly Tee

Promotional Committee:

Head: Cary Jules C. Eclavea

Phoebe E. Ramos

Khent Loiue Velasquez

Princess Asuncion

Raniella Cheryll Villareal

Krizzle Mojica

Misaki O. Kato

Secretariat Committee:

Head: Paula Jean V. Ocampo

Justine Rose L. Bautista

Camille Roanne De Leon

Joelle Anne Almonia

Marjel Ballocanag

Camille Espelita

Alexis Arellano

Nicole Gacilago

Antoinette Gonzales

Refreshment Committee:

Head: Czarina Isabel Licudine

Joyce Ann Vargas

Hazel Buenaventura

Bryan Jesley Esguerra

Venice Parian

Sharon Finones

Events Arrangement Committee:

Head: Julian Carag

Patricia Anne Manaloto

Gabby Remigio

Karissa Alcos

Maebelyn Tecson

Ian Christian Mendoza

Adrian Reyes

Joanna Morales

Jude Villanueva

11

Mariz Roxas

Physical and Technical Committee:

Head: Hanelaine De Vera

Jarwin Calderon

Kevin Ocampo

Clark Alvin Paraoan

Rianne Ortiz

2.7 Event Venues and its Physical Arrangement

The Tourism Management students will host their minor event at the prestigious

institution of the Colegio de San Juan de Letran entitled: “PAMANA: Unveiling the Cultural

Heritage Significance of Intramuros” on October 7, 2015 at One Esplanade. The Physical

Committee, spearheaded by Hanelaine De Vera, is the one in charge of facilitating the floor plan

and the physical output of the event. Also, our committee is the one who applies for the

reservations of the venue, equipments and materials needed for the event. The Physical

Committee comprises of five more members namely; Jarwin Calderon, Clark Paraoan, Kevin

Ocampo, Rianne Ortiz, and Matthew Malatag. The floor plan that our group made was designed

to be more formal and into more corporate design because of the seminar with regards to

corporate world.After concluding what things should be included in the event, the committee also

generated a design plan for the stage. As the Physical Committee, we always make sure that we

are the ones who will go to the venue first and will also be the last ones to leave.

Also, our said committee firmly believes with the 5 P’s philosophy, that Proper

Preparation Prevents Poor Performance. That is why our group aims to deliver fast outputs. After

the event, our committee will submit our final and original request slips and letters for

documentation. Also, it is also our committee’s duty to make sure that we will return all borrowed

equipments. Our committee needs to make sure that the things that had been borrowed are not

broken and are well maintained.

12

13

2.8 Refreshment Details

The food committee will be conducting a buffet style dinner. The food committee hired a

professional caterer for the said event; this caterer already handled some of famous local celebrity

events in the Philippines, one of which is wedding of Dingdong Dantes and Marian Rivera.

Here is the final menu for the said event.

14

15

2.9 Event Arrangement Details

The Events Arrangements committee is responsible for the ushering of the guests and students all

throughout the event. The Events Arrangements committee will handle the security and safety of the guests

by ensuring all their needs are met in all possible aspects.

The Events Arrangements committee will be headed by Julian R. Carag and will also be a driver for the

convenience of the other committees. Julian Carag along with Joelle Ann Almonia from the secretariat will

entertain and escort the VIP guests to their tables or the holding area depending on their arrival. Upon

entry of guests there will be a ushers that will greet the guests and assist them to the registration booth

accordingly, these registration ushers will be Patricia Manaloto, Marion Pablo, Gabby Remigio and Adrian

Reyes. After registration, guests will be assisted by ushers to their respective tables, they will be assisted

by Karissa Alcos, Joanna Morales, Ian Mendoza, and Jay Pascual. Once, escorted to their tables, there will

be ushers ready to assist guests in case of congestion of guest arrivals namely; Charm Dabandan, Trixie

Baltazar, Maebelyn Tecson, and Mariz Roxas. In case a participant chooses to exit the events place, exit

ushers will be collecting any legal or government ID for the assurance that the participants will return,

these exit ushers will be Japser Quijano and Jude Villanueva.

The Ushers of Events Arrangements will also be in uniform with the organizers but what will distinguish

them as ushers is, they will be wearing a “malong”, ladies are required to wear the gala uniform with

details and accessories. Gentlemen are required to wear a black suit, a gold necktie, polished black leather

shoes and black slacks. Events Arrangements will also have their watches synchronized.

The ushers of the event have the ability to keep the guests stay in proper decorum. The ushers are

knowledgeable about the said event in case the guests would have any inquiries. The ushers are trained to

react fast in all possible circumstances. There will be a total of eleven (11) ushers and four (4) security

personnel. Upon registration, guests will be met by four (4) ushers (Joanna Mae Morales, Patricia Anne

Manaloto, Trixie Ann Baltazar and Karissa Mae Alcos). These ushers are also responsible in regards to the

guidance and placement of the guests. The overall placement of the ushers at the start of the event will be:

Two (2) at the end of the line part of the hall (Marion Antonio Pablo, and Ian Christian Mendoza). Two (2)

at the fourth line part of the tables (Mariz Roxas and Maebelyn Tecson). Two (2) at the third line part of

the tables (Karissa Mae Alcos and Gabrielle Remigio). Two (2) at the second line part of the tables at the

back of the VIP tables (Sharmaine Dabandan and Trixie Ann Baltazar). Two (2) head ushers in front

(Joanna Mae Morales and Patricia Anne Manaloto). Two (2) security personnel (Jasper Quijano and Jude

Villanueva) will be at the back part near the main door. Two (2) security personnel (Jay Pascual and

Adrian Michael Reyes) will be at the front part of the hall, each at the side near the stage. Both teams are

16

responsible in keeping the peace all throughout the session. While Julian Carag and Joelle Almonia will

make sure the VIP’s are well taken care of, and be treated like the VIPs. Julian Carag will initiate a

perimeter check every 25 minutes to make sure the security is under control.

With reference to transportation purposes, automobiles are provided ready for departure when other

committees will need them. As regard to gasoline consumption/s and parking fee/s, the members of the

committee agreed that they will be responsible in shouldering the gasoline and parking expenses. Four (4)

cars will be provided for the said event: Mitsubishi Mirage, Honda Civic, Toyota Innova and Toyota

Corolla Altis.

2.9.1 Events Arrangement Flow Chart

Guest Greet – the following EA member will escort guests to the registration and to the EA members

inside the venue:

Patricia Manaloto

Marion Pablo

Gabrielle Remigio

Adrian Reyes

EA table arrangement – The following EA members will escort participants to their designated tables

Karissa Alcos

Joanna Morales

Ian Mendoza

Jay Pascual

Exit Bouncers – They will be safeguard the exit from participants that will be trying to exit the premises,

none of the participants will get pass through them unless it is a valid and believable reason. However,

committee members are allowed to exit the event whenever for whatever reason

Jasper Quijano

Jude Villanueva

Ushers – The ushers will make sure that the event is in proper decorum, maintain the peace, and make

sure that the flow of people will be well-organized to avoid chaos

Charming Dabandan

Trixie Baltazar

Maebelyn Tecson

Mariz Roxas

17

VIP Ushers – The VIP ushers will be the VIP’s escort that will make sure that they get to their table or the

holding area and will keep them entertained and ready to cater to their requests, within reason.

Julian Carag

Joelleann Almonia

FOR THE VIPS

FOR THE UNPAID PARTICIPANTS

Once a VIP arrives, the EA VIP ushers will

lead them to the registration booth

Once registered, VIP guests will be directed

to their seats or the holding area

Ushers will lead them to the Finance

booth

After the payment, ushers will lead

participant to the registration booth

After registration, ushers will lead

guests to the ushers inside the venue

Once the guests are inside the venue,

guests must present their card with the

table number and will escort them to

their table

18

FOR THE PARTICIPANTS (OUTISDERS and Letranites)

2.9.2 Events Arrangement during dinner

The Events Arrangements committee is responsible for the ushering of the guests and students all

throughout the event. The Events Arrangements committee will handle the security and safety of the guests

by ensuring all their needs are met in all possible aspects.

Dinner time is one of the most anticipated parts of every event. If this does is not contained in a timely

manner, chaos is bound to happen. The Events Arrangements in partnership with the Physical Committee

and Food Committee devised a floor plan to ensure that the participants will have a chance to get their

food in proper decorum.

There will be 20 tables (three tables for the VIPs and 17 for the participants) and ushers will assist the

participants to the buffet line, which will be divided into five (5) sections, the VIP section, column 1(far

right), column 2 (middle right), column 3 (middle part), and column 4 (far right side). The VIPs will be

assisted by Julian Carag and Joelle Almonia to the food area.

To keep proper decorum the first column of tables on the right side will be the first ones to fall in line after

the VIPs are done being served and upon the announcement of the Master of Ceremony.

Events Arrangements will usher

guests to the registration booth

After registration, ushers will lead

guests to the ushers inside the venue

Once the guests are inside the venue,

guests must present their card with the

table number and will escort them to

their table

19

2.10 Evaluation

Evaluation is the process of judging the value or condition of something in a careful appraisal and

systematic way. Furthermore, this process is essential in every event to know the opinions and

insights of the participants.

The secretariat committee will be using the standard evaluation form provided by the Office of

the Student Affairs of the Colegio to assess the over-all result of the event based on the

experience of the participant during the event. This will also serve as reference on how to

improve the quality of preparations and services on some other events that will be organized in

the future.

The said evaluation will be conducted right after the event. Evaluation paper will be given out to

each student by the assigned organizers. The highest is five, which is excellent, and lowest is one,

which means poor. The factors that will be evaluated are the following: the venue, the topics that

will be discussed during the talk of the speakers, the time frame, the committee and the food and

beverage. The score will be tallied and its result will show its corresponding meaning that will

explain why the total score was attained. In this way, organizers can identify their weakness and

strength in the event.

20

CHAPTER 3

FINANCIAL POLICY

3. Financial Policy

3.1 Budget Proposal (with a detailed description)

The budget proposal for the event comprise of the following. The rent for the venue with the

inclusions of all the use of the place specifically the executive lounge for the holding area of the

organizers, two room accommodation for the organizers in the Micortel, and two hours extension

of the use of the area. Secondly, the organizers had included the expenses of the food and

beverages of the guest specifically in the one of the prestigious catering, the M Catering. Another

included in the budget proposal are the expenses of the physical or the exhibition expenses which

includes the lights, sounds and stag, swags and drapes and abel iloco, capiz lantern, bamboo sticks

and alambre for the drapes. On the other hand convention kits which is divided into two, for the

participants and for the valuable people. For the participants it includes printed bags and lastly for

the valuable people it includes plaque. The expenses for the marketing and promotions includes

creative invitations, billboard, billboard layout fee (because the organizers will be paying for the

editor of the billboard), professional fee for the editor of the introduction video, the print of the

tickets to be used, posters and events souvenir programs. Of course, a convention would not be

possible without the master of the ceremony and speaker the budget proposal includes the

expenses for the two special persons. Adding up is the expense for the honorarium for the

speakers. And lastly, the budget includes the expenses for the supplementary specifically

certificates, printing of pictures, events letters and waivers, other printings, ring bind and

envelope.

3.2 Registration Fee (with a detailed description)

The PhP 10,000 sharing for the 60 organizers of the event has been included on the tuition upon

enrolling the course subject. In order to shoulder all the expenses in the event (attached budget

proposal). The registration fee for the 200 participants will be Php 1,950.00. The organizers has

been focusing on the profitably of the event, the convention will be more of income from

investments and looking forward in its successful through profit. The registration fee per students

21

will include the use of the facilities in the area, certificates and also the buffet food (attached in

the budget proposal).

3.3 Other Sources of Revenue (with detailed description e.g. sponsorships, exhibitions)

In order for this event to be successful, it would have not been possible without the aid of certain

people and their kind sponsorships. With the help of the organizers and the pledges they have

placed to lessen the total expense on the program. With these sponsorships and pledges, this will

greatly give the class success in this course.

The following are sponsored by certain people:

Materials Sponsored by Quantity

Ballpen

Antoinette Gonzales,

Venice Parian, Sharon

Finones

200 pcs.

Notebook Princess Asuncion 200 pcs.

Billboard (4x6 meters)

Jude Villanueva

1 pc.

Billboard Layout Fee 1 pc.

Tickets ( for the entarance) 250 pcs.

Posters ( 8.5” x 11”) 60 pcs.

Structured Query Language Booster Fee

(For the website) Khent Velasquez 1 pc.

22

CHAPTER 4

ANNOUNCEMENTS AND PUBLICITY

4.1 Publications to be Distributed

First and foremost, the projected Posters shall be put on a specific designation around

Manila and especially the billboard near at the One Esplanade facility. VIP pass which

is also invitation letters will be passed and disseminated to all viable faculty members

and chairmen’s office members of the College of Business Administrations and

Accountancy particularly including all colleges inside the Campus particularly in the

noteworthy individuals encouraged to join the event. If there are any possible guests, it

will also be distributed among them. Secondly, participants’ pass which is the credit

and various convention kits like notebooks and ball pens inside an eco-bag shall be

made for the attendees of the said event. Then Audio Visual Presentation will be made

for a clearer program flow and discussion in every topic of the resource speakers.

Moreover, after advertisement posters and other paraphernalia were all approved, it will

be ready for productions and distribution later on before the the event. Lastly, before

the event occurs, there will be short teaser videos to be played while the program hasn’t

started yet.

4.2 Social and Mass Media

Facebook, Twitter and Instagram pages were made in order for the possible attendees

and visitors to like, follow and participate in the event at 151 Muralla Street, Colegio de

San Juan de Letran, Saint Thomas Hall entitled Pamana: Unveiling the Cultural

Heritage Significance of Intramuros . More importantly, the event had an official

website to promote and give its participants ideas. Thus, the website has its own

registration in order to have an easier transaction for the events clients. Furthermore,

the said event will also launch a press release in an informative article which is the

Manila Bulletin.

Documents

CHAPTER 1 INTRODUCTION Heritage is a legacy from our past. It