Chapter 12: Conclusion Growth trajectories with integrated Business GIS

Getting to Know ESRI Business AnalystFred L. Miller, PhD

Murray State University

Growth trajectories with integrated business GIS

This presentation covers two business GIS growth strategies.

Strategy 1: Leveraging the resources of the current Business Analyst suite

Strategy 2: Growth trajectories beyond current Business Analyst

applications

Leveraging the resources of the current Business Analyst suite

Current tools in current operations

New tools in current operations

Current tools in new operations

New tools in new operations

Current BAApplications

Leveraging the resources of the current Business Analyst suite

Increase the use of Business Analyst by expanding: Current tools in current operations

geographic growth, market penetration, product line expansion

Current tools in new operationsadvanced Huff model, new profiles, refine sales territories

New tools in current operationsdirect marketing, profiling and prospecting

New tools in new operationsserver technologies, e-commerce, data integration

Growth trajectories beyond current Business Analyst applications

Specialized GIS applications

New BA applications

Enterprise GIS

Growth trajectories beyond current Business Analyst applications

Expand beyond Business Analyst by implementing: New Business Analyst applications

Business continuity planningSustainability assessment and reporting

Specialized business GISadvanced vehicle routing systemsfacilities management

Enterprise GISintegration with ERP and/or CRM systemsenhanced business Intelligence system

A comprehensive map for business GIS growth

Specialized GIS applications

New BA applications

Enterprise GIS

Current tools in current operations

New tools in current operations

Current tools in new operations

New tools in new operations

Current BAapplications

Comprehensive business GIS growth

When integrated, these strategies maximize the return of the business GIS investment by:

Leveraging existing capabilities to the fullest Guiding enterprise growth with spatial intelligence Integrating business GIS with enterprise IT systems Enabling enterprise growth in Web 2.0, GeoWeb, and e-

commerce technologies

Chapter 12: Conclusion Growth trajectories with integrated Business GIS

Getting to Know ESRI Business AnalystFred L. Miller, PhD

Murray State University