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Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 1
Operations Management
Operations Management
Managing the daily production of goods and services.
Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 2
Productivity
Productivity = Outputs Inputs
Productivity = Outputs Inputs
Why Productivity
Matters
Why Productivity
Matters
DifferentKinds of
Productivity
DifferentKinds of
Productivity
11
Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 3
Why Productivity Matters
HigherProductivity
HigherProductivity
LowerCosts
LowerCosts
LowerPrices
LowerPrices
HigherMarketShare
HigherMarketShare
HigherProfits
HigherProfits
HigherStandard
of Living
HigherStandard
of Living
1.11.1
Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 4
Why Productivity Matters
1.11.1
Increased wages and new jobs
More donations to charities
More affordable and better products
Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 5
Kinds of Productivity
Partial productivity = OutputsSingle Kind of Input
Multifactor productivity =Outputs
Labor + Capital + Materials + Energy
1.21.2
Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 6
Quality
BaldrigeNational
Quality Award
BaldrigeNational
Quality Award
TotalQuality
Management
TotalQuality
Management
ISO 9000 & 14000
ISO 9000 & 14000
Quality-RelatedProduct
Characteristics
Quality-RelatedProduct
Characteristics
Quality-RelatedService
Characteristics
Quality-RelatedService
Characteristics
22
Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 7
Meanings for Quality
…A product or service free of deficiencies
…A product or service free of deficiencies
…The characteristics of a product orservice that satisfy customer needs
…The characteristics of a product orservice that satisfy customer needs
22
QualityQuality
Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 8
Car Quality
22
Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 9
Quality-Related Product Characteristics
2.12.1
Rel
iab
ility
Serviceability
Durability
Product
Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 10
Serviceability
Reva uses computer diagnostic system that can sync to the owner’s cell phone, indicating the type of service the vehicle needs.
Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 11
Characteristics of Service Quality
2.12.1
Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 12
ISO 9000 and 14000
2.22.2
ISO 9000
A series of international standards for achieving consistency in quality management and quality assurance in companies throughout the world.
ISO 14000
A series of international standards for managing, monitoring, and minimizing an organization’s harmful effects on the environment.
http://www.ansi.orghttp://www.iso.chhttp://www.asq.org
Web Link
Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 13
Baldrige National Quality Award
Given to U.S. companies to recognize achievement in quality and business performance
Raises awareness about the importance of quality and performance excellence as a competitive edge
2.32.3
Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 14
Criteria for the Baldrige National Quality Award
1. Leadership
2. Strategic Planning
3. Customer and Market Focus
4. Measurement, Analysis, & Knowledge Management
5. Human Resource Focus
6. Process Management
7. Business Results
2.32.3
Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 15
Baldrige Application Process
http://www.quality.nist.govWeb Link
Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 16
Total Quality Management
Principles of TQMPrinciples of TQM
Continuous improvement Continuous improvement
TeamworkTeamwork
2.42.4
Customer focus and satisfactionCustomer focus and satisfaction
Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 17
Total Quality Management
50 150 250 350 450 550 650 750
Defects Per Million Parts (000)
Sig
ma
Qu
alit
y L
evel
6 Sigma
5 Sigma
4 Sigma
3 Sigma
2 Sigma
1 Sigma 690,000690,000
3.4
230
6,210
66,800
308,538
Adapted from Exhibit 18.7
2.42.4
Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 18
Service Operations
Services…
are performed are intangible are unstorable 57.2% of GDP
Goods…
are made are tangible are storable 32.7% of GDP
33
Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 19
The Service-Profit Chain
Exhibit 18.8
3.13.1
Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 20
Components of Internal Service Quality
Adapted From Figure 18.9
Both vertical and horizontal communication?
Do service employees have tools needed?
Are good performers rewarded/recognized?
Does management aid or hinder employees?
Is there teamwork among individuals and departments?
Do they facilitate serving customers?
Is job-specific training available?
Are goals of senior management and frontline service employees aligned?
Policies and Procedures
Tools
Effective Training
Rewards and Recognition
Communication
Management Support
Goal Alignment
Teamwork
3.13.1
Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 21
Service Recovery and Empowerment
Service recovery is restoring customer satisfaction to strongly dissatisfied customers Fixing the mistakes that were made Performing “heroic” service that delights
customers
Empowering workers can help solve customerdissatisfaction The goal is zero customer defections
3.23.2
Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 22
Doing the Right Thing
Protect Your Front-Line Staff:The Customer Isn’t Always Right
Fire customers who use foul language, make threatsagainst employees or other customers, lie, demandunethical or illegal service, bully, or are belligerent
Otherwise, you are saying you care more aboutmoney than the safety of people in the business
Protect Your Front-Line Staff:The Customer Isn’t Always Right
Fire customers who use foul language, make threatsagainst employees or other customers, lie, demandunethical or illegal service, bully, or are belligerent
Otherwise, you are saying you care more aboutmoney than the safety of people in the business
3.23.2
Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 23
Costs of Empowering Service Employees
1. Finding service workers capable of solving problems1. Finding service workers capable of solving problems
2. Training service workers2. Training service workers
3. Higher wages3. Higher wages
4. Less emphasis on service reliability4. Less emphasis on service reliability
5. Eagerness to provide “giveaways”5. Eagerness to provide “giveaways”
6. Unintentional unfair customer treatment6. Unintentional unfair customer treatment
Adapted from Exhibit 18.10
3.23.2
Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 24
Benefits of Empowering Service Employees
3.23.2Adapted from Exhibit 18.10
1. Quicker response to customer complaints1. Quicker response to customer complaints
2. Employees feel better2. Employees feel better
3. Enthusiastic employee interaction with customers3. Enthusiastic employee interaction with customers
4. Employees offer ideas for improvement and prevention4. Employees offer ideas for improvement and prevention
5. Great word-of-mouth advertising and customer retention5. Great word-of-mouth advertising and customer retention
6. Satisfied employees more likely to stay with company6. Satisfied employees more likely to stay with company
Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 25
Amount of Processing inManufacturing Operations
Make-to-order operations manufacturing doesn’t begin until an order is
placed
Assemble-to-order operations used to create semi-customized products
Make-to-stock operations manufacture standardized products
4.14.1
Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 26
Amount of Processing inManufacturing Operations
More Processing
Make-to-Order
Assemble-to-Order
Make-to-Stock
Less Processing
More Processing
Make-to-Order
Assemble-to-Order
Make-to-Stock
Less Processing
Adapted from Exhibit 18.11
4.14.1
Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 27
Flexibility of Manufacturing Operations
LEAST FLEXIBLE
Continuous-Flow
Line-Flow
Batch
Job Shops
Project Manufacturing
MOST FLEXIBLE
LEAST FLEXIBLE
Continuous-Flow
Line-Flow
Batch
Job Shops
Project Manufacturing
MOST FLEXIBLE
Adapted from Exhibit 18.12
4.24.2
Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 28
Flexibility of Manufacturing Operations
Continuous-flow production Produces products continuously, like oil drilling
Line-flow production Uses predetermined, linear steps, like beverage bottling
Batch production Produces specific quantities of different items, like a bakery or commissary
Job shops Handle small, specialty batches
Project manufacturing Is for large, expensive, specialized products like aircraft carriers
4.24.2
Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 29
Inventory
Costs ofMaintainingInventory
Costs ofMaintainingInventory
Systems forManagingInventory
Systems forManagingInventory
Types ofInventory
MeasuringInventory Levels
55
Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 30
Types of Inventory
Adapted from Exhibit 18.13
5.15.1
Raw materialsRaw materials
Component partsComponent parts
Work-in-process Work-in-process
Finished goodsFinished goods
Fabrication
Initial Assembly
Final Assembly
VendorsVendors
Purchasing
Purchasing
Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 31
Types of Inventory
Finished GoodsInventories
Finished GoodsInventories
FieldWarehouses
FieldWarehouses
DistributionCenters
DistributionCenters
WholesalersWholesalers
RetailersRetailers
CustomersCustomers5.15.1
Adapted from Exhibit 18.13
Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 32
Measuring Inventory
1. Average Aggregate Inventory the average overall inventory for a certain time
period
2. Weeks of Supply the number of weeks to run out of inventory
3. Inventory Turnover the number of times a year that a company sells
its average inventory
5.25.2
Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 33
Inventory Turn Rates
Aerosp
ace
Autom
otive
Chemic
als
Constru
ctio
n
Consum
er P
acka
ged G
oods/Nondura
bles
Consum
er P
roduct
Dura
bles
High T
ech
Indust
rial E
quipm
ent &
Mac
hiner
y
Pharm
aceu
tical
s
Printin
g and P
ublishin
g
Avera
ge
0
5
10
15
20
25
30
Average Inventory Turn Rate
75th Percentile Inventory Turn
Rate
Adapted from Exhibit 18.14
5.25.2
Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 34
Costs of Maintaining an Inventory
OrderingCost
OrderingCost
SetupCost
SetupCost
HoldingCost
HoldingCost
StockoutCosts
StockoutCosts
all costs associated with orderinginventory, correcting mistakes,determining when/how much to order
all costs associated with orderinginventory, correcting mistakes,determining when/how much to order
costs of downtime and lost efficiencywhen a machine is changed to producedifferent kinds of inventory
costs of downtime and lost efficiencywhen a machine is changed to producedifferent kinds of inventory
cost of keeping inventory until it isused or sold
cost of keeping inventory until it isused or sold
costs when a company runs out of a product
costs when a company runs out of a product
5.35.3
Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 35
Stockout Costs
Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 36
Trade-off Between Setup Costs and Manufacturing Flexibility
5.35.3
Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 37
Managing Inventory
EconomicOrder Quantity
EconomicOrder Quantity
Just-in-TimeInventory
Just-in-TimeInventory
MaterialsRequirement Planning
MaterialsRequirement Planning
EOQEOQ
JITJIT
MRP MRP
5.35.3
Chapter 18Copyright ©2007 by South-Western, a division of Thomson Learning. All rights reserved 38
Managing Inventory
5.35.3
Kanban
Kanban, which is Japanese for “sign,” is a simple ticket-based JIT system that indicates when to reorder inventory.