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7/29/2019 Chapter 2 Components of Comm.
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Chapter # 2
Components of Communication
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Components of Communication
Context
Sender-encoder Message
Medium
Receiver-decoder
Feedback
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Components of CommunicationContext
Context is a broad field that
includes country, culture,
organization, and external andinternal stimuli. This aspect of
context is the playing field on which
you must plan, design, andcommunicate your message
accordingly.
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Components of CommunicationSender-encoder
The sender of a message is an
encoder, the writer or speaker,
depending on whether the messageis written or oral.
As a sender-encoder, you usesymbols that express your
message and create the desired
response.
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Components of CommunicationMessage
You must first decide what
the main point of yourmessage is and what
other information is to beincluded.
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Components of CommunicationMedium
Medium is the message channel
that is chosen, depending on
the contextual factor and the
nature of message itself.
Your medium can be the printed
word, electronic mail, or sound.
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Components of CommunicationReceiver-decoder
The message receiver is your reader
or listener, also known as decoder.
Your message may have more thanone decoder.
The receiver-decoder is influenced
by context and by his or her mental
filter.
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Components of CommunicationFeedback
The receiver reacts with either the
desired response based on a clear
understanding of the symbols or withan undesired response because of
miscommunication.
Feedback can be an oral or a written
message, an action, or simply silence.
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CONTEXT
Stimuli
Sender-Encoder Receiver-Encoder
Message
Medium
Verbal, nonverbal
(experiences,
attitudes, skills)
Perception
Idea encoding
Sending mechanisms
(experiences,
attitudes, skills)
Perception
Decoding
Idea Interpretation
Feedback
Verbal, nonverbal
A Communication Model
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VERBAL COMMUNICATION
Verbal communication involves usingspeech to exchange information with
others," according to Jeff Butterfield,
author of "Verbal Communication." Bytalking with another person or persons,
you are verbally communicating.
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Nonverbal Communication
Nonverbal communication is usually
understood as the process of
communication through sending andreceiving wordless messages. That is,
through:
Appearance
Body Language
Silence, Time and Space
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Nonverbal Communication
Effects on Written Messages
The format, neatness, and language of
a written message sends a non verbalmessage to the reader.
Effects on Oral Messages
Personal Appearance Appearance of Surroundings
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How Body Language Communicates
Facial Expressions
Gestures, Posture, and Movement
Smell and Touch
Voice and Sounds
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Communication through time
A person in Latin America and theMiddle East treats time more casually
than do Americans who prefer
promptness. Germans are time-precise rarely you wait for an
appointment. In Latin America and in
Buddhist culture, you may wait for anhour, the host shows no disrespect -
arriving late is socially acceptable.
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How space communicates
How close strangers may stand toyou? Americans feel uncomfortable
when strangers come closer than 18
they need buffer space. Those whostand closer are intrusive, rude, pushy
and over-bearing.
Food, dress, manners, decision-making situations communicate
differently.