Chapter 2Intercultural communicationInter culturalDifferent interpretation of verbal signsDifferent interpretation of nonverbal signsImportant terms (in the exam)Ethnocentrism: to see ur culture is superior than another culture. Xenophobia: fear of stranger (start when u was young from ur parent) Stereotyping: putting individual into existing category Cultural competency: understand other culture ( not to compare ur to another culture)Cultural pluralism: being able to adapt to different culture Language usage (in the 1st and 2nd exam) the way we use languageHigh context cultures: highly care about what u think about me, indirect languageLow context cultures: less caring about others think, direct languageAmerican is a low context culture. Most misunderstanding comes from high vs low context culture. Nonverbal differencesGreetings: handshake, bow, change depend cultures, genderPersonal space: base on where u goTouching: base on where u goFacial expressions: Eye contact: some culture valuate if u dont give eye contactPosture: change on cultureFormality: Gender differencesGlass ceiling in some businessAge Differences (in the exam)Radio generation (1925-1945)Traditional retirement age of 65 still working?Baby boomers(1964-1964)Mid and upper level managerial positionsGeneration X (1965-1980)MTV generation/ many innovationsGeneration Y (1981-1995)Millennials/ youngest generation in workforceGeneration Z (after 1996)AKA Generation I/born after the World Wide WebGuidelines to adapting to any business cultureBecome aware of ur own biasesIgnore the golden rule (treat people the way they want to be treated) (in the exam)Exercise tolerance, flexibility and respectPractice patience and maintain a sense of humorUnderstand social customsLearn about clothing and food preferences Assess political patterns Writing clearly Choose words carefullyBe briefUse plenty if transitionsCite numbers and dates carefullyAvoid slang, idiomatic phrases and business jargonAvoid humor and references to popular culture