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Chapter 4
Managing GloballyManaging Globally
Hellriegel, Jackson, and SlocumMANAGEMENT: A Competency-Based ApproachSouth-Western College PublishingCopyright © 2002
Hellriegel, Jackson, and SlocumMANAGEMENT: A Competency-Based ApproachSouth-Western College PublishingCopyright © 2002
Learning Objectives
After reading this chapter, you should be able
to: State several characteristics of the global economy
Describe six strategies used by organizations in
international business
Explain the impact of political-legal forces on
international business
Discuss how three major trade agreements affect
global competition
Describe how a country’s culture can affect an
organization’s business practices
4.1
Hellriegel, Jackson, and SlocumMANAGEMENT: A Competency-Based ApproachSouth-Western College PublishingCopyright © 2002
Global Economic Trends
Increased competition
Shortened product life-cycles
Importance of exports and imports
Worldwide communication
New countries emerge
Borderless organizations
Worldwide labor pool
4.2
Adapted from Table 4.1
Hellriegel, Jackson, and SlocumMANAGEMENT: A Competency-Based ApproachSouth-Western College PublishingCopyright © 2002
Strategies for International OperationsStrategies for International Operations
High
High
Low
LowResource CommitmentResource Commitment
CCoommpplleexxiittyy
Adapted from Figure 4.1
Exporting
Licensing
FranchisingAlliances
Multidomestic
Global
4.3
Hellriegel, Jackson, and SlocumMANAGEMENT: A Competency-Based ApproachSouth-Western College PublishingCopyright © 2002
Assessing Political Risk
Domestic InstabilityDomestic InstabilityLow High
Foreign ConflictForeign ConflictLow High
Political ClimatePolitical ClimateStable Unstable
Economic ClimateEconomic ClimateStable Unstable
Adapted from Figure 4.2
4.4
CorruptionCorruptionNoncorrupt Corrupt
Hellriegel, Jackson, and SlocumMANAGEMENT: A Competency-Based ApproachSouth-Western College PublishingCopyright © 2002
Goals of the World Trade Organization (WTO)
Administer WTO trade agreements
Provide a forum for trade negotiations
Handle trade disputes between nations
Monitor national trade policies
Provide technical assistance and training for
people in developing countries
Cooperate with other international
organizations
4.5
Hellriegel, Jackson, and SlocumMANAGEMENT: A Competency-Based ApproachSouth-Western College PublishingCopyright © 2002
Goals of NAFTA
Create a U.S., Canadian,
and Mexican trade zone
Promote liberalized trade, not free trade
Retain some protectionist elements
Increase efficiency and customer satisfaction
4.6
Hellriegel, Jackson, and SlocumMANAGEMENT: A Competency-Based ApproachSouth-Western College PublishingCopyright © 2002
Goals of the European Union Create a single market
among the 15 member countries
Eliminate existing barriers between countries
Implement the Euro as a common currency
4.7
Hellriegel, Jackson, and SlocumMANAGEMENT: A Competency-Based ApproachSouth-Western College PublishingCopyright © 2002
Tendencies of Many U.S. and Japanese Organizations
Employment
Salary and promotion
Attitudetoward work
Short term on average, but varies widely;unstable and insecure
Merit pay based onindividual contribution;rapid promotion in career
Individual responsibilities
Many (Not All) MajorMany (Not All) MajorU.S. OrganizationsU.S. Organizations
Many (Not All) Major Many (Not All) Major Japanese Japanese OrganizationsOrganizations
Adapted from Table 4.3
DimensionsDimensions
Long-term for males (recentdecline in lifetime employment),moderately secure and stable
Seniority-based early in career; more merit pay later
Collective responsibilities;group loyalty, duty-oriented
4.8
Hellriegel, Jackson, and SlocumMANAGEMENT: A Competency-Based ApproachSouth-Western College PublishingCopyright © 2002
Tendencies of Many U.S. and Japanese Organizations (cont.)
Decision making
Relationship with employees
Competition
Individual-oriented;relatively top-downemphasis
Depersonalized;emphasis on formal contacts
Relatively free andopen among individuals
Consultation oriented;bottom-up emphasis
Personalized; employeetreated more as a familymember; paternalism
Low among individuals within groups; high among groups
Adapted from Table 4.3
Many (Not All) MajorMany (Not All) MajorU.S. OrganizationsU.S. Organizations
Many (Not All) Major Many (Not All) Major Japanese Japanese OrganizationsOrganizationsDimensionsDimensions
4.9