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Chapter 5 1961-1975 The “Go-Go” Years & System/360

Chapter 5 1961-1975 The “Go-Go” Years & System/360

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Page 1: Chapter 5 1961-1975 The “Go-Go” Years & System/360

Chapter 5 1961-1975

The “Go-Go” Years &

System/360

Page 2: Chapter 5 1961-1975 The “Go-Go” Years & System/360

IBM & The Others 1963- $1.2 billion (70%) 1965- $ 3 billion 1970- $ 7 billion Sperry – Rand (UNIVAC)- mid 1960’s - $

145 million CDC (mini), Honeywell, Philco, RCA, GE,

Burroughs, NCR- mainframe builders Snow White & 7 Dwarfs 1970’s BUNCH Stable until 1980’s personal computers

Page 3: Chapter 5 1961-1975 The “Go-Go” Years & System/360

System/ 360 Announced April 1964 - “full-circle” of

customers – business & scientific Line, 6 models-sw upward compatible

25:1 performance range Plus 150 different items

Fortune Magazine: “You bet your company”

1100 orders in 1st month In 5 months, 2200 orders

Success was a “threat” Could not meet demand

Page 4: Chapter 5 1961-1975 The “Go-Go” Years & System/360

IBM 360 - 1964

Page 5: Chapter 5 1961-1975 The “Go-Go” Years & System/360

SPREAD - IBM committeeMet daily 2 months in 1961Review past & decide the future

Couldn’t continue to “upgrade” Needed a “unified product line”“Scalability”

Fred Brooks, Gene Amdahl“can’t be done”

Page 6: Chapter 5 1961-1975 The “Go-Go” Years & System/360

Scalability 1951- Maurice Wilkes, Manchester

University “best way to build an automatic

calculating machine” was to build its control section as a little stored – program computer of its own

“Micro- programmer”; microcode Page 148

Page 7: Chapter 5 1961-1975 The “Go-Go” Years & System/360

Scalability – Adopted for 360

Allowed common instruction set Specialization & optimization for

models Via microprogramming

Read only memory Compatibility with earlier IBM’s

Emulation Separated design process from

control logic

Page 8: Chapter 5 1961-1975 The “Go-Go” Years & System/360

Compatibility Microprogramming facilitated Emulated earlier IBM models

7070 and 1401 Up to ½ of 360 time was emulating

Due to new HW, new machines “emulated” old ones up to 10 times faster

Honeywell H-2000 + liberator emulated 1401 – sold well!

Software - more permanent than hardware 1401 programs run today

Part of Y2K problem

Page 9: Chapter 5 1961-1975 The “Go-Go” Years & System/360

360 Features 16 General purpose registers 32-bit words

Finally a power of 2!! 8-bit character code – byte (1956)

EBCDIC – true 8 character code Originally also included ASCII; dropped

Channels retained Peripherals PDP-8: real-time, labs, etc.

Page 10: Chapter 5 1961-1975 The “Go-Go” Years & System/360

Side Note on ASCII1963- American National

Standards InstituteAdopted 7 bit ASC II, not 88 holes across paper tape would

weaken it too muchBecame established in mini’s

Page 11: Chapter 5 1961-1975 The “Go-Go” Years & System/360

Time-sharing & 360 System/360=> 360 degrees=> “full

circle of customers” Did not address time-sharing No dynamic addressing

@ this time – interactive=> one user Batch jobs “shared” time – one job in

memory John McCarthy- MIT

Each user has illusion that complete machine & SW at her disposal

Page 12: Chapter 5 1961-1975 The “Go-Go” Years & System/360

THE Time-Sharing Problem

Page 155 Lots of wasted cycles

between key strokes – instructions

No efficient method for program swapping & keeping track

Page 13: Chapter 5 1961-1975 The “Go-Go” Years & System/360

Time Sharing - Mid-1960’s

MIT, IBM 7090 CTSS - Compatible time sharing system Supported just a few users

Defense Dept.- Project MAC Chose G.E. over 360 GE became leader in time-sharing

IBM crisis Problems with program swapping Had not thought it would be important Model 67: TSS failure

Anti-trust lawsuit – premature announcement

Page 14: Chapter 5 1961-1975 The “Go-Go” Years & System/360

Time-sharing

Progress was made – but still slow to develop workable

time-sharing -- Demonstrated feasibility but not practicality

Much turmoil in industry GE sold to Honeywell Movement to PDP machines - UNIX IBM threatened by success

IBM Stretch

Page 15: Chapter 5 1961-1975 The “Go-Go” Years & System/360

IBM System /3IBM 360 could not

compete in mini market

System /3 Incompatible with 360$1000 monthSmall 96 column punch cardEventually floppy disk

Page 16: Chapter 5 1961-1975 The “Go-Go” Years & System/360

The 1960’s Leasing companies

IBM too expensive Development costs Others 20% less Could withhold technology

1970 - IBM 370 360 compat. w/ time-share,

integrated circuits (cpu,mm) 1978 - IBM 4300

360 compat, low cost 1978 – AS/400 Leasing companies in debt

due to upgrades

“Go-GO” years Stocks soared

for all electronics companies

Page 17: Chapter 5 1961-1975 The “Go-Go” Years & System/360

Compatible MainframesPossible attacks on 360

line Information to numerous companies

1964 - CDC 6600 (above) Designer Seymour Cray Supercomputer – Fastest performance

Small sales ~ but impressive ~ serious customers

Sued IBM – announcement 360 model 91

Page 18: Chapter 5 1961-1975 The “Go-Go” Years & System/360

Compatible Mainframes

1964 – RCA – Spectra 70 SeriesRan 360 Software (1st clone)40% less $ than IBM, 4 modelsUsed true integrated circuitsLost in 1970 ~ 370 announced (IC’s)Out of computer business

Another round of buy-outs

Page 19: Chapter 5 1961-1975 The “Go-Go” Years & System/360

Plug Compatible Manufacturers (PCM)

Others targeted 1 part ~IBM systemTape drive, memory, CPUThese companies soared IBM price cuts, packaging

1969-75, 10+ lawsuitsGene Amdahl-1970

Left IBM, own co.Fujitsu, other Japan

Page 20: Chapter 5 1961-1975 The “Go-Go” Years & System/360

Software Houses Industry needed SW!!! Companies providing software

Automatic Data Processing (ADP)~payroll Computer Sciences Corp. (CSC) American Management Systems

IBM Included programming, service in price 1968 agreed to separate (lawsuit) For 360 success need for others to

provide SW & service Bad IBM SW – OS 360, PL/1

Page 21: Chapter 5 1961-1975 The “Go-Go” Years & System/360

Software Houses – cont’d

1962 - EDS – H. Ross Perot Left IBM over “leasing of time” Success with government contracts Based in Dallas

Ramo-Wooldridge TRW Manufacturing + SW + Service Military, space, etc. Later into business apps.

Page 22: Chapter 5 1961-1975 The “Go-Go” Years & System/360

IBM vs. Justice DepartmentFiled January 1969Lasted 12 yearsSell computers, UnbundleDropped January 1982PC Effect? Why didn’t IBM pursue PC

market?

Page 23: Chapter 5 1961-1975 The “Go-Go” Years & System/360

The “BUNCH” Unisys = Burroughs + Univac (86) AT&T hostile take-over of NCR (91) Honeywell

Partnered with NEC, Bull & Olivetti Phased out of computing

CDC – up & down – suffered Cray

departure

PLATO (p. 175) Education system failureAhead of it’s time

Page 24: Chapter 5 1961-1975 The “Go-Go” Years & System/360

Chapter 5 – 1961-1975

The “Go-Go” Years &

System/360