Chapter 7

Creating a Newsletter with a Pull-Quote and Graphics

MicrosoftWord 2013

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• Insert and format WordArt• Set custom tab stops• Crop a graphic• Rotate a graphic• Format a document in multiple columns• Justify a paragraph• Hyphenate a document• Format a character as a drop cap

Objectives

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• Insert a column break• Insert and format a text box• Copy and paste using a split window• Balance columns• Modify and format a SmartArt graphic• Copy and paste using the Office Clipboard• Add an art page border

Objectives

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Project – Newsletter

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• Professional-looking documents, such as newsletters and brochures, often are created using desktop publishing software

• With desktop publishing software, you can divide a document in multiple columns, wrap text around diagrams and other graphical images, change fonts and font sizes, add color and lines, and so on, to create an attention-grabbing document

Desktop Publishing

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• As you create professional-looking newsletters and brochures, you should be familiar with several desktop publishing terms such as: – A nameplate, or banner, is the portion of a newsletter that contains

the title of the newsletter and usually an issue information line– The issue information line identifies the specific publication– A ruling line, usually identified by its direction as a horizontal rule (a

side to side line-often used in the nameplate) or vertical rule (up and down line-often used to separate columns), is a line that separates areas of the newsletter

– A subhead is a heading within the body of the newsletter– A pull-quote is text that is pulled, or copied, from the text of the

document and given graphical emphasis

Desktop Publishing Terminology

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• A nameplate visually identifies a newsletter• It should catch the attention of readers, enticing

them to read a newsletter• Usually, the nameplate is positioned horizontally

across the top of the newsletter• The nameplate typically consists of the title of the

newsletter and the issue information line• Some also include a subtitle, a slogan, and a

graphical image or logo

Creating a Nameplate

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• Guidelines for the newsletter title and other elements in the nameplate are as follows: – Compose a title that is short, yet conveys the contents of the

newsletter. In the newsletter title, eliminate unnecessary words such as these: the, newsletter. Use a decorative font in as large a font size as possible so that the title stands out on the page.

– Other elements on the nameplate should not compete in size with the title. Use colors that complement the title. Select easy-to-read fonts.

– Arrange the elements of the nameplate so that it does not have a cluttered appearance. If necessary, use ruling lines to visually separate areas of the nameplate.

Designing a Nameplate

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• WordArt enables you to create text with special effects such as shadowed, rotated, stretched, skewed, and wavy effects

Inserting WordArt

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Inserting WordArt

• When you insert a drawing object in a Word document, the default text wrapping is Square, which means text will wrap around the object in the shape of a square

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• In a gradient fill effect, colors blend into one another

• Word includes several built-in gradient fill colors, or you can customize one for use in drawing objects

• A gradient stop is the location where two colors blend

• You can change the color of a stop so that Word changes the color of the blend. You can also add or delete stops

Changing the WordArt Fill Color

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Changing the WordArt Fill Color

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• In Word, a paragraph cannot be both left-aligned and right-aligned

• To place text at the right margin of a left-aligned paragraph, you set a tab stop at the right margin

Setting Custom Tab Stops Using the Tabs Dialog Box

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• In Word, you use borders to create ruling lines• You are able to place borders on any edge of a

paragraph; that is, Word can place a border on the top, bottom, left, and right edges of a paragraph

• The buttons in the Preview area of the Borders and Shading dialog box are toggles that display and remove the top, left, bottom, and right borders

Bordering One Edge of a Paragraph

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Bordering One Edge of a Paragraph

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• Word allows you to crop, or remove edges from a graphic

Cropping a Graphic

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• The selection task pane enables you easily to select items on the screen that are layered behind other objects

Using the Selection Task Pane

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• Guidelines to follow when creating a newsletter: – Develop subheads with as few words as possible– Use a larger, contrasting and bold font for subheads so that they

stand apart from the body copy– Add energy to a newsletter with pull-quotes, graphics, and drop

caps– If an article spans multiple pages, you use a continuation line, called

a jump line to guide the reader to the remainder of the article– Maintain consistency with placement of body copy elements in

newsletter editions– Maximize white space between lines, paragraphs, and columns– Use colors that complement those in the nameplate– Divide sections with vertical rules

Formatting the Body of the Newsletter

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• When you begin a document in Word, it has one column

• You can divide a portion of a document or the entire document in multiple columns

• Within each column, you can type, modify, or format text

• To divide a portion of a document in multiple columns, you use section breaks

• Word requires that a new section be created each time you alter the number of columns in a document

Columns

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• A continuous section break is inserted when the new section should be on the same page as the previous section

Inserting a Continuous Section Break

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Inserting a Continuous Section Break

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• To eliminate some of the rivers, or small gaps between words in a paragraph, in the columns of the newsletter, you turn on Word’s hyphenation feature so that words with multiple syllables are hyphenated at the end of lines instead of wrapped in their entirety to the next line

• Automatic hyphenation places hyphens wherever words can break at a syllable in the document

• With manual hyphenation, Word displays a dialog box for each word it could hyphenate, enabling you to accept or reject the proposed hyphenation

Hyphenating a Document

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Hyphenating a Document

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• To add interest to an article, you often see a drop cap, which is a capital letter whose font size is larger than the rest of the characters in the paragraph

• The drop cap can sink into the first few lines of text, or it can extend into the left margin

Formatting a Character as a Drop Cap

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Formatting a Character as a Drop Cap

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• A next page section break is a section break that also contains a page break

Inserting a Next Page Section Break

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• A column break places the insertion point at the top of the next column

• When inserting a new column break, Word places the break at the location of the insertion point

Inserting a Column Break

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Inserting a Column Break

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• Guidelines to follow when using a pull-quote:– Use sparingly– Use quotation marks only if you are quoting someone

directly– Create a text box, which is a container for text that

allows you to position the text anywhere on the page, and then move the text box to the desired location

Creating a Pull-Quote

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• Word allows you to split the window into two separate panes, each containing the current document and having its own scroll bar

• This enables you to scroll to and view two different portions of the same document at the same time

Splitting the Window

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Splitting the Window

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• Word requires a new section each time you change the number of columns in a document

• Thus, you first must insert a continuous section break and then change the number of columns

Changing Column Formatting

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• The text in all of your columns should consume the same amount of vertical space

• To balance columns, you insert a continuous section break at the end of the text

Balancing Columns

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Balancing Columns

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• SmartArt graphics are visual representations of ideas• Many different SmartArt graphics are available, allowing

you to choose one that illustrates your message best

Changing the Layout of a SmartArt Graphic