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Chapter 9 : SOCIAL NETWORKSLearning Objectives Understand the social
network vocabulary Know why social networks
and networking are valuable Learn the history of social
networks Know some of the ethical
considerations related to social network analysis
Understand the difference between personal, operational, and strategic social networks
Map your own social network and understand its implications
Individual (actor)
What Are Actors?
Social capital is based on relationships
No single actor can claim ownership
A Social Network Based on Information Ties
Actor Kevin Bacon founded sixdegrees.org
to help charities network and share resources
© 2010 Jupiterimages Corporation
Social Networks and CareersSocial Networks and Careers
Job seekers are more likely to find a job through weak ties than through strong ties - Mark
Granovetter
Weak tie = strong bridgeWeak tie = strong bridge
Using LinkedIn to find a Job Using LinkedIn to find a Job
Managing the Innovation NetworkManaging the Innovation Network
2. Setboundaries
and engage
2. Setboundaries
and engage
4. Manageand
track
4. Manageand
track
1.Connect1.Connect
3. Supportand
govern
3. Supportand
govern
2. Setboundaries
and engage
2. Setboundaries
and engage
4. Manageand
track
4. Manageand
track
1.Connect1.Connect
3. Supportand
govern
3. Supportand
govern
Dynamic andflexible
Ethical Considerations with Social Network Analysis
Ethical Implications
Personal, Operational, and Strategic Networks