Syllabus UnitTopic Break-upReadings / Chapter References from Text by Grant

UNIT 1 Introduction and Overview of Strategic Management (6 hours)Definitions of various strategic terms strategy, corporate strategy, business strategy, operational strategyChapter 1: The Concept of Strategy

Mission, Vision, Goals, Objectives, Business ModelStrategy Making Process: Cursory conceptsChapter 2: Goals, Values and Performance

Competitive advantage and generic building blocks, Sustainable Competitive AdvantageChapter 8: The Nature of Competitive Advantage

Resources, CapabilitiesChapter 5: Analyzing Resources and Capabilities

Resource Based View of the Organization, Core competency, Distinctive competency

Case Study: Laura Ashley

UNIT 2 Strategic Analysis - external and internal factors impacting the organization (6 hours)External Analysis: Strategic Groups, Competitor AnalysisChapter 3: Industry Analysis - The FundamentalsChapter 4: Further Topics in Industry and Competitive Analysis

Porters FFF, EFE (External Factor Analysis) Industry Life Cycle

PESTLED, CPM Matrix (Competitive Profile) Matrix

Internal Analysis: Value Chain Concept and AnalysisChapter 5: Analyzing Resources and Capabilities

IFE (Internal Factor Evaluation) Matrix, SWOT, TOWS matrix, SPACE matrix

Case Study: L'oreal

UNIT 3 Strategies: Corporate, Business Strategies (12 hours)Business Level Strategy-Part 1Competitive positioning and the business model, Competitive positioning and business-level strategy Chapter 8: The Nature of Competitive AdvantageChapter 9: Cost AdvantageChapter 10: Differentiation Advantage

Competitive positioning: Generic business level strategies, Dynamics of competitive positioning: Strategic Groups included

Business Level Strategy-Part 2 Strategies in fragmented, embryonic, growth industries, Navigating through life cycle to maturity;Strategy in mature and declining industries, Game TheoryChapter 11: Industry Evolution and Strategic ChangeChapter 12: Technology-based Indsutries and the Management of InnovationChapter 13: Competitive Advantage in Mature Industries

Corporate-level Strategy: Horizontal and Vertical Integration, Cooperative Relationships, Strategic Outsourcing, Related and Unrelated DiversificationChapter 14: Vertical Intergration and the Scope of the FirmChapter 16: Diversification Strategy

Strategy in the Global Environment: Porters Diamond, Profitability and profit growth through global expansionChapter 15: Global Strategies and Multinational Corporation

Case Study: Newell Rubbermaid

Cost reduction and local responsiveness pressures, Choosing a global strategy, Basic entry decisions, Global strategic alliances, Mergers & Acquisitions

Strategic Change and Turnaround Strategy: Change Management, Turnaround Strategy

UNIT 4 Strategic Implementation and Control (6 Hours)Implementing Strategy through Organisational Design: Controls, Structure, CultureChapter 7: Org Structure and Management Systems - The Fundamentals of Strategy Implementation

Building Distinctive Competencies at the functional levelChapter 6: Developing Resources and Capabilities

Implementing strategy in companies operating in single industry, across industries and countries Chapter 17: Managing the Multibusiness Firm

Strategic Audit; Strategy Review, Evaluation and Control Balanced Score CardSumming up and feedbackChapter 18: Current Trends in Strategic Management