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chapter
supply chain and channel management
fourteen
Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin
LEARNING OBJECTIVES
LO1 Define supply chain managementLO2 Recognize the value added by the
supply chain.LO3 Describe the flow of merchandise
and the flow of information in the supply chain.
LO4 Describe how supply chains are managed.
Supply Chain and Channel Management
14-2
Supply Chain Management
14-3
Supply Chain, Marketing Channels,
and Logistics are Related
Chad Baker/Getty Images
Ryan McVay/Getty Images
14-4
Supply Chains Streamline Distribution
FedEx Commercial
©Brand X Pictures/PunchStock
14-5
Supply Chain Management Affects Marketing
Courtesy Zara International, Inc. Courtesy Zara International, Inc.
14-6
Data Warehouse
14-7
Electronic Data Interchange
Ph
oto
by C
ab
ela
’s
14-8
Vendor-Managed Inventory
DH Kong/Plush Studios/Getty Images14-9
Collaborative Planning, Forecasting, and Replenishment
Digital Vision/Getty Images 14-10
Pull and Push Supply Chain
14-11
The Distribution Center
ABC News Segment on a Walgreens Warehouse 14-12
Inbound Transportation
• Dispatcher coordinates deliveries
• Manufacturer may pay transportation expenses or retailers may negotiate directly with trucking companies and pay expenses Steve Cole/Photodisc/Getty Images
14-13
Receiving and Checking
David Buffinton/Getty Images
Photo by Scott Olson/Getty Images 14-14
Storing and Cross-Docking
Walter Hodges/Digital Vision/Getty Images
14-15
Shipping Merchandise to Stores
• Shipping merchandise to stores is complex for multi-store chains
• Distribution centers use sophisticated routing and scheduling systems
Ryan McVay/Getty Images
14-16
Inventory Management Through Just-In-Time Systems
Just-in-time (JIT)Just-in-time (JIT) Quick response (QR)
Quick response (QR)
Zappos Website
Cou
rtesy
Tu
bu
lar
Ste
el, In
c.
14-17
Types of Vertical Marketing Systems
14-18
Managing Marketing Channels and Supply Chains Through Strategic
Relationships
14-19