Chapter Two

Objective: Demo 35-54, High HHI+; Reinforce Prudential “Bring Your Challenges” and Promote Prudential: Chapter 2 website highlighting the lives of their customers beyond retirement

Elements: • Radio: In-Broadcast ownership position of the

“Coach’s Challenge”, new to MLB during the 2014 season, in New York Mets Baseball.

• Digital Contest: Created a custom contest that allowed a listener the to realize their dream Chapter 2 career, becoming a baseball announcer. The most talented submission, would get to ultimately call a simulated game with Howie Rose.

• Media: Contest was promoted using iHeartRadio Talk/Sports, display, site takeovers and video and pushed out through Mets Broadcast Booth and station social media.

Results:

• Custom Video content of the journey of the Chapter: 2 winner lives on both Prudential and pushed out through various Clear Channel assets

• Increased traffic and data capture of qualified investors

MasterCard Priceless Cities iHeartRadio Campaign

Objective:• Drive registration, preference and broader

awareness for the Priceless Cities Program

• Amplify MasterCard’s groundbreaking relationship with Justin Timberlake

Elements:• Premiere: Justin Timberlake’s “Take Back the Night” • Justin Timberlake VIP Meet & Greet • National Flyaway Sweepstakes• iHeartRadio Music Festival Sponsor • Promotion: On-Air, Digital, Social and Mobile

including Ryan Seacrest

Results:• 64,000 new Priceless Cities Registrants

• 2x more likely to be aware of the Priceless Cities Program*

• Almost half intended to signup at priceless.com*

• 47% higher than those who did not recall hearing the radio campaign

*Those who recall hearing the campaign on the radio compared to those who didn’t recall hearing the campaign on radio

Clear Channel Media & Entertainment Proprietary Research 2013

Break the Cycle Organization

Objective: Getting Parents and Teens Talking about Dating Violence and raising awareness are the first steps to ending it. That’s what It’s Time To Talk Day is all about. Goal to make a big impact on 2/4.

Elements: • Used parents, Bob Bronson & Danielle Monaro as

endorsers on air and on iHeartRadio • Created high frequency campaign takeovers on CHR

& Adult AC, targeting both lifestyle groups but with different messaging.

• Created custom audio content of endorsers speaking with other parents and representatives from the organization.

• Streams including custom 2-minute content segments that ran vertically throughout the day.

• High Impact! HPTO’s coincided with branded content (*no other sponsors ran on February 4th on Z100 or Lite FM Streams)

Results:• Resulted in parents request discussion kit and making

an online pledge in droves • Teens Showed Up at the Live event and continued the

discussion on Social Media

Frankly Chat App

Objective• Introduce the Frankly Chat app to listeners in L.A, generate

10,000 downloads in the first quarter and drive regular usage of the app

Strategies/Execution• Leverage KIIS FM personalities and emerging musical talent

as brand ambassadors, utilizing Frankly as the platform for interaction

Feature Frankly as a premiere partner and ticket giveaway sponsor of various KIIS FM live eventsSupport with high frequency on-air, online and social media messaging

Results• Over 300,000 app downloads – 30x the expected goalHelped drive 10,000% increase in app store ranking, from #815 to #8

Macy’s Rising Star

Objective: • Engage Millennials in Macy’s offerings

and increase brand opinion

• Drive traffic to retail locations and stimulate purchase of back to school clothing lines

Elements: • Multi-platform talent search; winner

performed at iHeartRadio Music Festival and JingleBall

• iHeartRadio MStyle Radio Custom Station, playing in 700+ stores

• Events in five Macy’s locations

Results:• 7.4 million votes cast, up from 2.6MM in

2012

• Added over 2 million Macy’s Facebook fans during program partnership

Clear Channel Media & Entertainment Proprietary Research 2013

T-Mobile Takeovers

Objective: • Change the rules and remove restrictions to create a

better listening experience for consumers

• Drive radical brand reassessment of T-Mobile to increase consideration and generate new customers

Elements: Multi-platform takeover campaign allowed T-Mobile to own the airwaves with more music and less commercials for 18 hours

Results:• Non-T-Mobile users were 2x more likely to consider T-

Mobile as a carrier

• Recall of T-Mobile as the brand who sponsored a station takeover event increased:

• 2x overall

• 3x among non-T-Mobile users

• 50% increase overall in those who recall a DJ talking about the Simple Choice Plan details

• 65% increase in recallers by non-T-Mobile users

*compared to overall sample

Clear Channel Media & Entertainment Proprietary Research 2013

VISIT Florida

Objective: Encourage bookings by positioning Florida as a fun and trendy place to vacation among hard to reach Millennials

Elements: • Two-year Ultimate Pool Party Presenting

Sponsorship

• On-air and digital media to promote Ultimate Pool Party trip sweepstakes  

Results:• Highest sweepstakes engagement

ever for VISIT Florida

• 137,961 sweepstakes entries

• iHeartRadio content and conversations on Twitter drove 38% of traffic to VISITFLORIDA.com