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Sponsorship Package

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Official Sponsorship Package and EPK for the 2nd Annual Charivari Music Festival | Saturday, August 1st. & Sunday, August 2nd., 2015

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Sponsorship Package

ABOUT

CHARIVARI (‘Shahr uh vahr ee’) a loud and elaborate musical celebration

Connect with fans of the fastest growing music genre EDM (Electronic Dance Music). Charivari Detroit 2015 is a FREE Electronic Dance Music Festival showcasing the greatest assembly of the progenitors of Electronic Dance Music. We are looking for sponsors to participate in Charivari Detroit 2015. The success of our 2014 festival necessitated a site change to the larger accommodations of Belle Isle State Park. Belle Isle State Park, designed by the famed New York Central Park designer Frederick Law Olmsted, is the largest city park in the United States and will be the home of this free but priceless musical celebration.

Electronic Dance Music (EDM) and Electronic music festivals have proven to be recognizable marketing forces in the entertainment industry both locally and globally. Historically "Charivari,” a word dating back to the Middle Ages was used to describe a loud public ritual. Join devotees on August 1st and 2nd, 2015 as we evolve the spirit of "Charivari" into a loud and elaborate musical celebration featuring electronic music in all its celebrated forms. Expose your brand and company to our expected audience of over 25,000 Generation Xer's and Millienials.

In addition to the Charivari festival, we will offer Fallout Shelter, our branded preview and after parties. These late night parties featured in some of the hottest nightspots will be the perfect complement to the days’ activities. The 2014 Fallouts were sold out, fueled by the previous sponsors featured below.

www.charivaridetroit.com

WHY

Electronic dance music is the fasting growing music genre today. Electronic Dance Music is the new marketing juggernaut like Rock and Roll and Hip Hop were in their inception. Major corporations have begun to recognize EDM festivals as an excellent platform to gain direct access to hip, active, and technology savvy fans of EDM.

Charivari, born of a need to showcase the creators and the newest innovators of EDM will feature world class DJs, who perform in front of 2.5 million worldwide fans annually. The DJ’s have a growing social media following of over 250,000, who zealously track each DJ’s persona, events, music and attend their performances.

The Charivari Detroit Audience is comprised of 57% male and 43% female and is multicultural, active, trend setting, educated, community invested, health conscience, and multigenerational. More expansive than your typical EDM audience, our followers range from 18-55 with the core being 23-40 with ample discretionary income and eagerness to purchase. These are highly motivated consumers attending one of Detroit’s most anticipated summer events. Charivari will allow your brand direct access to these EDM fans composed of Gen Xer’s and Millennials.

Join the party with your financial sponsorship.

Three of our previous 2014 sponsors featured below.

www.charivaridetroit.com

PHILOSOPHY

Pure Sound... If you are a DJ you long for it, you chase it and when you find it, you caudle and nurture it, delicately, even as you drive it as hard as possible, using it to hammer and push your true medium, the dancers, they are the clay, the canvas—the sound is the tool, the brush you paint with!

If you are a dancer, it can engulf, transport, elate, it can free! You chase it and when you find it manipulated and controlled by a sure hand, you know it, you remember it always. When you were in it, you hoped it would never end! When it is gone, you are sated, spent yet still refreshed.

When pure sound is mixed with people you can be that purist version of yourself with, you get passion and release—because everybody is feeling it! It’s really just you at that point…and them when it is right to share a moment of movement.

Pure sound—that feeling of community that grows from it. Whether it’s Movement, Pine Groove, Tec-Troit, or Electric Forest--when it’s not about the substances, or the argument you had before you left with whomever. When it is about the music and where it takes you, that is what Charivari Detroit is chasing, the perfect ephemeral blend of DJ, sound and crowd! Join the Party!

We’ll keep you together while you let yourself go!

www. charivaridetroit.com

SPONSORSHIP

A Title Sponsorship $100,000B Presenting Sponsorship $50,000C Stage Sponsorship $25,000D Elite Sponsorship $10,000E Supreme Sponsorship $5000F Diamond Sponsorship $2500

A B C D E F

100 50 24 10 8 6

Name Charivari DetroitName On Event Posters/BannersName at VIP and IMDJ Hospitality Tents and Access Name on Step and Repeat Picture Opportunities Name on Charivari Detroit EblastsName in the Charivari Detroit Official Program Name on Charivari Detroit Website with link Official Event T-shirt/Hat/Fall Out Shelter Passes

Charivari welcomes new ideas and would love to work with any organization with a shared interest in reaching the fast growing Electronic Dance Music consumer. We have a wide range of unique sponsorship opportunities for businesses and partners who want to be involved in our event, allowing companies to identify with major players in the Detroit dance music community and driving their brands among an affluent and active consumer audience.

Sponsorship Opportunities

Charivari Detroit is a multicultural summer celebration in downtown Detroit. Sponsorship features include event naming rights, on site displays, promotional materials and media coverage opportunities. We will reserve category exclusives for levels A-C.

We are pleased to offer your organization the following sponsorship levels:

www.charivaridetroit.com

TALENT

Golf ClapMike ClarkGary ChandlerBruce BaileyVernon EnglishRick WilhiteNorm TalleyPowdrBluDJ Mo ReeseFelton HowardDetroit Techno MilitiaDJ PsychoT LinderDJ SeoulJason GarciaKevin DysardGruv: DetroitDJ TazEric JohnsonTony DennisChrista SchruppSean DeasonAtaxiaDee Jay AliciaStacey HaleJeffrey WoodwardRay BonePirahnaheadDJ Cent

Mike ToddMr. JoshooaDJ Sarena TylerTodd WestonPhil Tha MixxAlton MillerSteve CrawfordD WynnFather AbrahamThe Sonic NativesAl EsterEarl Mixxin’ McKinneyChris HabibianCash4GoldDeejay RoachKelly HolmesBiblical ProportionsDru RuizChris Paul LaudibleThe Ghita SistersMustafaMike GrantDJ Lynda CarterTheresa Mizz ChavezIsaac PrietoDJ MagicJon Calico DavisGABILauren Vellucci

Our 2014 epic lineup included Detroit fan favorites and international sensations… Kenny Moodymann Dixon • Delano Smith • Eddie Fowlkes • Kyle Hall • Terrence Parker Teen superstar … DJ Young1 and an incredible roster of talent that included…

Charivari Detroit 2014 weekend was the greatest assembly of Detroit based talent ever! The new event line up is scheduled to be announced Black Friday 2014 evening and we plan to stack the deck with even more surprises and talent in August 2015! Where other Detroit electronic music shows may concentrate on importing talent to a city already flush with the pioneers of the genre—Charivari Detroit did the parabolic opposite! Charivari Detroit 2014 was first and foremost a celebration of our city and it’s contributions to EDM. Charivari Detroit 2015 will be bigger and better!