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Charlotte Regional Partnership
April 12, 2018
Overview of the Charlotte Regional Partnership
Charlotte Regional Partnership
• Private, non-profit economic development agency
• Founded in 1991
• Represent 16-counties in the Charlotte USA region
• Public and private funding
• Business development, project management, research, marketing and promotion
• Marketing ‘Charlotte USA’
• Regional brand for 15 years
• Strong external recognition
• Consultants
• Companies
• Internal brand for public use
• Collaborative arrangement for marketing purposes
• Reinforces concept of regionalism
Charlotte Regional Partnership: The Brand
Business Development Strategy: Leverage Competitive Intelligence
• Internal research team• Analyze historical behavior of projects• Assess and prioritize opportunities• Prepare for emerging opportunities
Marketing Strategy: Social Media
Comprehensive Business Development Social Media Strategy
Marketing Strategy: Industry Focus
Regional Growth: 11.9%US Growth: 1.5%
Regional Growth: 52.5%US Growth: 28.1%
Regional Growth: 10.0%US Growth: 5.9%
Regional Growth: 27.1%US Growth: 13.6%
Regional Growth: 14.8%US Growth: 5.9%
5-Year Growth
Business Development Strategy: Global Outreach
International Missions
Targeted to CompaniesDomestic Travel to
ConsultantsDomestic Missions
Targeted to Companies
Predictive Analytics Local Partner
Engagement
In-Market FAM Tours
for ConsultantsConsultant Events Trade Shows
Business Development Strategy: Global Outreach
NY/NJ
Philadelphia
Atlanta
Greenville
Chicago
Dallas
Los Angeles
San Francisco
Domestic
Outreach
International
Outreach
• Site Location Consultants
• One-on-one with Companies
• Canada and Europe
• One-on-one with Companies
2017 Recap
2017 Projects
Total Projects Worked in 2017: 99
2017 Projects
2017 Located Projects
Jobs: 15
Cap Inv: $23M
Mecklenburg
Jobs: 1
Cap Inv: NA
Mecklenburg
Jobs: 150
Cap Inv: $30M
Gaston
Jobs: 200
Cap Inv: $10M
Mecklenburg
Jobs: 30
Cap Inv: $1.2M
Mecklenburg
Jobs: 10
Cap Inv: $2.5M
Union
Jobs: 10
Cap Inv: $1M
York
2017 Located Projects
Jobs: 70
Cap Inv: $5.1M
MecklenburgJobs: 20
Cap Inv: $39M
Mecklenburg Jobs: 50
Cap Inv: NA
Mecklenburg
Jobs: 300
Cap Inv: $6M
Mecklenburg
Jobs: 93
Cap Inv: $62M
Mecklenburg
Jobs: 69
Cap Inv: $1M
Mecklenburg
Amazon’s Unique Opportunity
What was at Stake?
Direct Investment
Up to 50,000 jobs $5 Billion + investment $100,000 avg wage
Other Impacts
233,000 annual hotel
nights50,000+ additional jobs
$38 billion additional
investments
Demonstrate to the rest of the world Charlotte USA’s potential
Amazon’s Requirements
Metro areas of 1
million +
Stable and business
friendly environment
Urban or suburban
location
Ability to attract and
retain strong technical
talent
Ability to think big and
provide creative
solutions
Location Preferences
Real Estate Preferences
Proximity to Population Center:
Within 30 miles
Proximity to international airport:
Within 45 minutes
Proximity to major highways and
arterial roads: no more than 1-2
miles
Access to mass transit: at site (rail,
train, subway/metro, bus routes)
Amazon’s Decision Criteria
Site/BuildingCapital/Operating
CostsIncentives
Labor Force Time to Operations
Cultural Community Fit
Logistics
Community/Quality of
Life
Charlotte USA Response Process
RFP Announced
9/7 10/199/14 9/21 9/28 10/5 10/12
Submit RFP response
Digest RFP
Develop broad messaging
Appoint team leaders
Host kickoff meeting
RFP Work
Video Shoot
Team responses due
Organize team responses
Copywriting
Web Development
Editing
Confirmation from Amazon of RFP response on 10/19
Written Response Cover
Intro Highlights
Intro Highlights Continued
Culture, Community, & Quality of Life Highlights
Labor Force Highlights
Labor Force Highlights Continued
Labor Force Highlights Continued
Proposed Sites Highlights
Each site package includes:
• Map of site
• Aerial of site with boundaries highlighted
• Basic site overview (acreage, location, zoning, etc.)
• Site questions and answers addressing Amazon’s specific site needs
• Logistics plan
• Drone footage
• Site Ops
• Supplemental information
Logistics Highlights
Additional Logistics Highlights:
• Existing mass transit
• Major highways and railroads
• Current and future light rail network
• Bus network
• 2030 transit plan
Capital, Operating Costs, & Incentives Highlights
Both states and each county
provided competitive incentive
estimates based on
information known to date
What We Shipped
Homepage of Web Submission
Video Response
Written and Performed By
Carlos
Robson
Boris “Bluz”
Rogers
Jacinda
Jacobs
Charlotte USA Team
• Adams Outdoor Advertising
• Affiniti 360
• Allen Tate
• Alliance Consulting Engineers
• American Airlines
• Arts & Science Council
• Avid Xchange
• Beasley Media Group
• Cabarrus County CVB
• Cabarrus County EDC
• Carolinas HealthCare System
• Carolina Panthers
• Catawba Regional Council of Governments
• CATS
• Center City Partners
• Central Piedmont Community College
• Centralina Workforce Development Board
• Charlotte Chamber
• Charlotte Hornets
• Charlotte Knights
• Charlotte Motor Speedway
• Charlotte Regional Visitors Authority
• Charlotte Works
• City of Charlotte
• Charlotte Douglas International Airport
• Duke Energy
• EDPNC
• Entercom
• Eric Mower + Associates
• FLICK Studios
• Foundation for the Carolinas
• Gaston County EDC
• Hive Storm
• iHeart Media
• Iredell County EDC
• Knight Foundation
• Mecklenburg County
• Mooresville-South Iredell EDC
• Nexsen Pruet
• NC & SC Governors
• NC & SC Senators
• NCDOC
• NCDOT
• Northeastern University
• Novant Health
• OAK Engineers
• Radio One
• Rowan EDC
• SCDOC
• SCDOT
• The Groundcrew Recording Studios
• UNC System
• UNC Charlotte
• US National Whitewater Center
• USC System
• Wells Fargo
• White Advertising
• Wilkinson ERA
• York County EDC
Letters of Support
• Adams Outdoor Advertising
• American Airlines
• Arts & Science Council
• Bank of America
• BB&T
• Berkshire Hathaway
• Blumenthal Performing Arts
• Brighthouse Financial
• Carolina Panthers
• Carolinas HealthCare System
• Center for Intentional Leadership
• Charlotte Ballet
• Charlotte Douglas International Airport
• Children’s Theatre of Charlotte
• City of Charlotte
• Coca-Cola Bottling Co. Consolidated
• Discovery Place
• F&M Bank
• Felix Sabates
• Governor Henry McMaster
• Governor Roy Cooper
• Hugh McColl
• Johnson & Wales University
• Levine Museum of the New South
• Mayor Jennifer Roberts
• Mecklenburg County
• Michael Jordan
• Mint Museum
• National Gypsum
• NC Department of Military and Veterans Affairs
• NC General Assembly
• NC US Delegation
• NCCC Customized Training
• Nexsen Pruet
• Northeastern University
• Nucor
• Opera Carolina
• Peak10
• Premier Inc.
• Queens University
• Red Ventures
• Rep. Richard Hudson
• Rodgers Builders
• RSM
• Sealed Air
• Senator Tillis
• South Carolina Department of Commerce
• Tresata
• UNC Charlotte
Amazon Feedback
Creative Regional
Approach
Public Transportation
InfrastructureBusiness Climate
Air Service Tech-talent GrowthLack of Current
Tech-talent
Summary/Questions