C A T A L O G U E

I N T H E M O O D F O R B U S I N E S S

Index

P O L A N D I N N U M B E R S

T R I C I T Y - T H E H E A R T O F T H E P O L I S H C O A S T

A B O U T C H A R M E

E U R O P E D I S C O V E R S P O L A N D

H O M E T O B O T H T H E E A S T A N D T H E W E S T

C H A R M E L O V E S Y O U

O U R F U T U R E

„Dzień dobry!”That is the greeting you will hear in our country.

Dzień dobry, we come from Poland and would like to

tell you why it has recently become the most fashion-

able place in Europe.

“POLAND derives its individuality, strength and unique

vitality from a wealth of seemingly conflicting attributes.

For instance, POLAND is a part of the West but under-

stands the East as well; despite being idealists of great

passion, Poles are resourceful and display a  sense of

practicality; the Polish character is marked by ambition,

but at the same time features pragmatic earthliness.

These contradictions translate into a  kind of anxiety

that keeps from contenting oneself with the present, and

an endless, often astounding energy which constantly

drives action. It is precisely this creative tension that

makes POLAND bear so many entrepreneurs, artists

and sportsmen. This is the cause behind POLAND’s con-

tinuous—and sometimes turbulent—change and trans-

formation. This is also the reason why Poles have always

been trying to achieve the impossible, and succeeded

many a time.”

Wally Olins on the idea of

“Creative Tension”, for the Polska brand

Home to boththe West and the EastFor centuries, Poland has been a 

meeting place of diverse cultures,

ideas and peoples. It was there that

Nicolaus Copernicus had “stopped

the Sun and set the Earth in motion”.

It was also there that Europe’s first

union (of Lublin, 1569) came into

being; two centuries later, the same

commonwealth adopted the conti-

nent’s first constitution (second in

the world, after the US).

In Poland, the impossible happens

all the time. We were the first to

overthrow Communism in ones’

own country (and we did it without

bloodshed). Soon after that, we

joined the European Union and

quickly outpaced the growth of

many Western European states.

We are renowned for our hospitality

and unequalled resourcefulness.

Only in Poland does it take 120 thou-

sand volunteers as little as one day

to collect over 10 million EUR in sup-

port of paediatrics.

Europe discoversPolandOnly in Poland you can climb moun-

tains, sail on lakes, see the sea and

even a  desert. You can also hike

through Europe’s longest-standing

old-growth forest as well as visit the

underground salt city of Wieliczka.

This natural diversity and rich history

attracts more than 16 million foreign

tourists each year. Poland, accompa-

nied by just one other European

state, is among the world’s ten coun-

tries honourably recognised as “Best

in Travel 2016”.

Poland also means extraordinary figures, visionary artists,

scientists and fashion designers, restless minds who refuse

to follow the well-known schemes of things, such as Lech

Wałęsa, Roman Polański, Ryszard Horowitz, Anja Rubik,

Wojciech Inglot, Urszula Dudziak, Sławomir Idziak, Szymon

Brodziak, Robert Lewandowski, Agnieszka Radwańska, and

many many more.

In the moodfor businessPoland is now one of the

states most successful in

attracting foreign investors.

The country has resisted

the economic slowdown

effects of the latest crisis.

With a  steadily growing

GDP and national economy

climbing up in world rank-

ings, Poland remained a 

“green island” on the red

financial map of Europe.

The collective purchasing

power of its society is still

rising.

Over the past few years, citizens of the “old” European Union (including

Portugal, Spain and Italy) have been increasingly choosing Poland for

economic migration. Global and luxury brands do notice that

trend—more and more of them decide to enter the stable and expanding

Polish marketplace.

Polandin numbers

km² (9th in Europe)

million (6th in EU)

Area:

312,679

Population:

38.5

Luxury fashion market worth:

million412EUR

87%

14

of visiting tourists satisfied

with the atmosphere, safety and at-

tractiveness (source: Polish Tourist Organisation)

sites included in UNESCO’sWorld Heritage List

8th

1153

14

in the world in termsof foreign language proficiency

thousand of affluent richpeople in PL by 2017

– value of the luxury goods marketin Poland by 2017 ( 11%).

Tricity -the heartof the Polish coastTricity (Trójmiasto) is a  metropolis

comprised of the charming town of

Gdańsk, the business-oriented city

Gdynia and the fashionable summer

resort Sopot, situated at the mouth

of the greatest Polish river—Vistula

(Wisła). For centuries it has been

Poland’s window on the world—its

largest port, connected with the

country’s largest towns, above all

Kraków and Warszawa (350 kilome-

tres away). Today it is also the prima-

ry harbour and airport for Baltic and

Scandinavian transfers.

C A T A L O G U E

Tricity is an urban centre for business, art and entertainment—the Baltic

Amsterdam.

Gdańsk’s Hanseatic old town attracts millions of tourists. Gdynia, industri-

al and modern, is host to headquarters of leading Polish energy and fuel

companies. Sopot, with its luxurious hotels and beaches, is a  meeting

place for celebrities, and the Polish summer destination of choice.

Tricity and Pomerania

(Pomorze) currently rank

among the richest regions

of Poland.

km²414,38inhabitans

TRICITY

747 800

TRICITY

WARSAW

VILNUS

LVIV

BERLIN

PRAGUE

GDAŃSK

GDYNIA

SOPOT

AboutCharmeIt is no coincidence that we named

our salon Charme. Timelessness,

sophistication, refined elegance, and

allure—these make the inimitable

CHARM that won our customers’

love. Just like the name, it is the

effect of carefully composed offer,

put together without a  single

trade-off as regards the nobleness of

detail and attention to style.

„Grace paired with beauty makes theultimate in perfection.”

„Grace paired with beauty makes theultimate in perfection.”

The admirable quality is not the only treat found in our

stores, as all women looking for acclaimed top-drawer

models can also count on discreet advice from our

staff. We have the pleasure of teaming up with such

brands as Brunello Cucinelli, Alexander McQueen, Bar-

bara Bui, Mr&Mrs Furs, and J  Brand. Exceptional per-

fumes, albums, candles and other tasteful accessories

complement the range of our merchandise.

m2250

We have been assuring customer

satisfaction since 1983, gradually

incorporating collections of the

most prominent fashion houses into

our offer. In this respect, we can

easily compete with Warsaw; we are

the only luxury fashion brand salon

outside the capital.

The trendiest and most luxurious

store located by the Polish coast is

offering its Partners 250 square

metres of superb interior design and

as much as 104 square metres of

display space in the shop window.

Our brand has an excellent recognis-

ability among the most prosperous

buyers, as well as many years’ experi-

ence, deep knowledge and under-

standing of this specific segment

and customers’ needs prevalent in

that part of Europe.

m2104

With our youngest customers in

mind—those who have just

embarked upon their journey

through the world of fashion—we

run a separate salon named Charme

Loves You, collaborating with Twin

Set, Marc by Marc Jacobs, Liviana

Conti, and Design Inverso. The ChLY

selection is continuously extended

to include new brands in order that

the ever higher expectations of our

customers are always met. Playing

with fashion—without compromis-

ing quality or style, of course—is a 

proposition unprecedented in the

Polish market.

CharmeLoves You

Ourfuture

We set out to launch another

store—300 square metres intended

for showing the most exclusive fash-

ion—in 2017. Customer satisfaction is

our priority. Therefore, we wish to

broaden the offer at Charme to

include collaborations with such

brands as Balenciaga, Celine, Mon-

cler, Jimmy Choo, and Christian

Louboutin.

We are looking forward to your business inquiry,

Charme Regina Michałowska

Al. Zwycięstwa 25681-525 Gdynia, Polska

tel/fax +48 58 664 98 01tel 48 503 108 108

e-mail: charme@wp.pl

www.charme.com.pl

Our ambition is to become the Baltic heartof luxury wear for that part of Europe.

T H A N K Y O U