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Student portfolio
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CONTENTS01
02
03
04
05
06
07
08
09
10
neotel // hotel branding
prop 30 // social issue collateral
world gardens // identity and branding
unlocked // poetry book
mcasd exhibit // exhibit collateral
dozen apparel // clothing line
changing tide // charity surfing event
zhu // asian bistro
typeface design // typeface and applications
logos // identities
KEYWORDS // clean // swiss // modern
PROJECT // neotel PORTFOLIO // chase nuttall // 8
NEOTEL
Client
Advanced Desig
n Group In
c.
Project
Neotel Identity
and Branding
Instructor
Candice Lopez
Objective
Neotel, a Swiss
themed boutiq
ue hotel,
will be a
marvelous a
ddition to
the San
Diego skylin
e. This
modern, clean hotel
specific
ally targets
upper income, m
iddle-
aged 30-45 ye
ar old couples.
Solution
Leaning away
from th
e typical b
lack,
red,
and white
color schemes a
ssociat
ed
with Switze
rland, I
decided to use
a
fresh
combination of li
ght blue and
orange. Helve
tica, b
eing truly S
wiss, w
as
selected fo
r typographic use
in all b
rand
applicati
ons. The profess
ional side of
Neotel use
s more of th
e color and la
rge
typography w
hile the guest
experie
nce
takes m
ore of a m
inimalist
approach and
focuses o
n white
spac
e. The door h
anger
is all w
hite and comes w
ith diffe
rent
photographic cards that
can be inse
rted to
communicate th
e needs of th
e guest.
PROJECT // neotel PORTFOLIO // chase nuttall // 10
PROJECT // neotel PORTFOLIO // chase nuttall // 12
PROJECT // neotel PORTFOLIO // chase nuttall // 14
PROJECT // neotel PORTFOLIO // chase nuttall // 16
KEYWORDS // schools // vote // budget
Client
San Diego Community College Distric
t
Project
Prop 30 Poster and Branding
Instructor
Candice Lopez
PROP 30
Objective
Prop 30 was approved by California voters
which stopped a potential 40 million dollar
mid-year “trigger” c
ut. The goal of th
is small
marketing campaign was to ensure the
budget cut was stopped. The design was
targeted towards junior college attendees
between the ages of 18-30.
Solution
To capture viewers of th
is target audience
I used a bold and graphic approach which
focused on concise, readable typ
e. The
white space that “cuts” th
rough the design
elements was used to back up the concept.
Overall, this campaign was meant to
feel
urban to ensure that the younger generation
would vote YES for this proposition.
PROJECT // prop 30 PORTFOLIO // chase nuttall // 18
PROJECT // prop 30 PORTFOLIO // chase nuttall // 20
KEYWORDS // logos // marks // identity
PROJECT // prop 30 PORTFOLIO // chase nuttall // 22
KEYWORDS // fund-raising // natural // event
PROJECT // world gardens PORTFOLIO // chase nuttall // 24
WORLD
GARDENS
Client
San Diego Zoo Safari Park
Project
Fund-raising identity and collateral
Instructor
Amy Becraft
Objective
The World Gardens at the San Diego Zoo
Safari Park will be hosting an event to help
raise money for expansion. The event will
showcase the current World Gardens and
discuss plans for future development. In
hopes of receiving donations, 35-50 year
old upper middle income men and women
that have an interest in animals and the
outdoors were targeted.
Solution
The hand-done feel of the World Gardens
mark and applications give it a pleasing,
organic feel. For the direct-mail piece, I
chose to use hemp paper which gives
the design a natural appeal. All of the
design was geared towards having a fun,
friendly, natural aesthetic through both
materials and color.
PROJECT // world gardens PORTFOLIO // chase nuttall // 26
PROJECT // world gardens PORTFOLIO // chase nuttall // 28
KEYWORDS // logos // marks // identity
PROJECT // world gardens PORTFOLIO // chase nuttall // 30
KEYWORDS // book // typography // poem
a br ep ok
m i v
iv
ezc oks v
ab
ab re z
pcox
k smi
v
a br e
zx
m
ab r
e zp cox
k sm
iv
ox
ka
ec
l
SolutionWith the title, Unlocked, I chose to
place a graphic keyhole on the cover that
would motivate the viewer to open the
book. This keyhole was placed on a frosted
plexi-glass sheet to add a sense of mystery
due to the translucent appearance. For the
typography layout on this inside spreads I
stacked the words on top of one another
in many layers. This depicts the title of the
poem as well as the layering of thoughts.
ClientAround The Globe Publishing
ProjectPoetry Book
InstructorAmy Levine
UNLOCKEDObjective
This hand-crafted book includes a
collection of poems that really make the
mind turn. The objective of this book was
to express what the poem was saying
through the use of typography. I wrote my
own poem that I hoped would intrigue the
average 15-30 year old college student.
PROJECT // logos PORTFOLIO // chase nuttall // 32okv
abre zp c
x
m abr
ez pc
ox
ks m
i
v
v
ab
r ez
p
c
ox
ks
m i v
abre zp
c
ox
ksmi
vbez
p
c
oks
m i v
ab rezp
c
o xksmiv
abre zp
c
ox
ksmi
v
g nyhrx
s
tow
sjpx ylc
ks
wm
c
b
il
KEYWORDS // logos // marks // identity
PROJECT // unlocked PORTFOLIO // chase nuttall // 34
PROJECT // unlocked PORTFOLIO // chase nuttall // 36
Layers of Mind
By: Chase Nuttall
What is the center?
Of space and of time
Can you find this answer in the
depths of your mind?
If you search deep enough
I’m sure you can find it
The funny thing is,
now you have to define it
It’s an interesting process
That we have created for ourselves
To look, to find
To search and define
It’s almost instinctual
But that’s what they say
My vote relies
On what you say to they
This constant confusion
is a place so serene
so don’t get me started on
what happens in a dream
KEYWORDS // exhibit // photography // design
PROJECT // mcasd exhibit PORTFOLIO // chase nuttall // 38
Client
Museu
m of C
ontem
porar
y Art
San D
iego
Project
Retros
pectiv
e Exh
ibit coll
atera
l
Inst
ruct
or
Amy Bec
raft
Objective
Jean
Ben
oit Le
vy w
ill be f
eatur
ed at
the
Museu
m of C
ontem
porar
y Art
San D
iego.
The m
useu
m wan
ts to
reac
h an u
pper
middle inc
ome,
art-o
riente
d aud
ience
, 35-
50 that
appre
ciates
pos
ter d
esign.
Solutio
n
I look
ed at
Jean
Ben
oit Le
vy’s
work b
efore
starti
ng m
y des
ign pro
cess
. I dec
ided
to foc
us on
his e
xcep
tiona
l abilit
y to
mix pho
togra
phy an
d typ
e. Onc
e I ha
d
this f
ocus
, I ch
ose a
n intr
iguing n
ight
photo
graph o
f lights
in a
foggy fi
eld. T
o
have
the t
ypog
raphy
and p
hoto
conv
erse
,
I use
d the
light
poles a
s guid
es fo
r the
verti
cal s
et typ
e. I a
lso us
ed an
oran
ge
color
that
he ha
s use
d in p
revio
us d
esigns
to give
the w
ork c
ontin
uity.
MCASD
EXHIB
IT
PROJECT // mcasd exhibit PORTFOLIO // chase nuttall // 40
KEYWORDS // logos // marks // identity
PROJECT // mcasd exhibit PORTFOLIO // chase nuttall // 42
KEYWORDS // apparel // brand // bite
PROJECT // dozen PORTFOLIO // chase nuttall // 44
DOZEN
Client
Self initiated
Project
T-shirt branding
Partner
Tyler McDaniel
Objective
Our main goal at Dozen Apparel is
providing our supporters with a feeling
of uniqueness through our products. All
apparel is produced and released in a
limited quantity. By only offering a dozen of
each design we give our supporters 21-35
a one of a kind experience.
Solution
For this brand we chose to use a black and
white color palette to directly support th
e
clean and simple approach to the website
and stationery design. The T-shirts are
screen printed, packed and shipped from
our office. To offer our customers a unique
experience, we roll the shirts into shipping
tubes rather than send out the typical
USPS plastic bag. The tubes are metallic
black and extend the brand to the customer
experience of receiving and unpacking our
products. “Go Ahead... B
ite!”
PROJECT // dozen PORTFOLIO // chase nuttall // 46
PROJECT // dozen PORTFOLIO // chase nuttall // 48
KEYWORDS // charity // beach // fun
Client
Life Rolls On Charity
Project
Surfing Event Collateral
Instructor
Amy Becraft
Objective
Changing Tide is an opportunity for
physically challenged children to
experience surfing. Life Rolls On wants to
make memories for these children.
Solution
The charity Life Rolls On hosts small events
like this all around the United States to give
these kids amazing experiences and raise
funds. This fun filled day at the beach will
be geared towards younger children, 10-15,
that have an interest in surfing. The hand-
done, scribbled typography with the use
of ocean blue strengthens the design and
adds a fun feel. The lanyard has the event
logo on one side and the Life Rolls On logo
on the other. Their logo has been burned
into a piece of adhesive corkboard paper
which makes the lanyard unique and worth
keeping after the event.
CHANGINGTIDE
PROJECT // changing tide PORTFOLIO // chase nuttall // 50
PROJECT // changing tide PORTFOLIO // chase nuttall // 52
KEYWORDS // logos // marks // identity
PROJECT // changing tide PORTFOLIO // chase nuttall // 54
KEYWORDS // food // bamboo // fresh
PROJECT // zhu PORTFOLIO // chase nuttall // 56
ZHUClient
Zhu Asian BistroProjectIdentity and BrandingInstructorSean Bacon
ObjectiveThis new Asian bistro wants to break through
the tough restaurant market by offering
a slightly healthier approach than their
competitors and going green with style.
SolutionBy using a bold, graphic identity with fresh
shades of green, the brand is hoping to
reach a middle income market 15-30 years
old. The unique bamboo plates and utensils
magnify the brand language. The illustrated
watercolor bamboo forest for chopstick
packaging offers guests an eye-catching
gift as they exit the restaurant.
PROJECT // zhu PORTFOLIO // chase nuttall // 58
PROJECT // zhu PORTFOLIO // chase nuttall // 60
KEYWORDS // logos // marks // identity
PROJECT // zhu PORTFOLIO // chase nuttall // 62
KEYWORDS // edgy // tall // thin
Client
SHYNE Industries
Project
Typeface Design
Instructor
Sean Bacon
SHYNE
Objective
My objective was to design an edgy, ta
ll,
and thin typeface for application to a range
of branded items for a fashion event. This
event will showcase up and coming fashion
designers as well as makeup artists.
Solution
After designing all 26 characters of
SHYNE, I began to apply th
e typeface
in two separate applications. These
applications included a promo kit for Two
Apples makeup artists and a media kit for
SHYNE. I chose to use red and black to
portray a serious, fashion feel. T
he makeup
brushtrokes were chosen in hopes of
reinforcing the brand’s presence in makeup
and fashion together at one event.
PROJECT // shyne typeface PORTFOLIO // chase nuttall // 64
PROJECT // shyne typeface PORTFOLIO // chase nuttall // 66
PROJECT // shyne typeface PORTFOLIO // chase nuttall // 68
PROJECT // shyne typeface PORTFOLIO // chase nuttall // 70
PROJECT // shyne typeface PORTFOLIO // chase nuttall // 72
KEYWORDS // logos // marks // identity
PROJECT // shyne typeface PORTFOLIO // chase nuttall // 74
KEYWORDS // logos // marks // identity
dozen apparel
PROJECT // logos PORTFOLIO // chase nuttall // 76
Sailing Charter
Latina Beauty Products
International Garden
Surf/Skate Apparel
Theatre Play
Non-Profit
Asian Eatery
Swiss Themed Hotel
Theatre Season Theme
Fashion Event
SPECIAL THANKSCandice Lopez
Sean Bacon
Tyler McDaniel
ClearStory
Amy Becraft
Jill Nuttall
David Nuttall
Andrea Singer
Leah Bradley