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CHATBOTS

CHATBOTS - Engage Customer€¦ · Transform key-journeys accross channels with pro-active notifications & conversational dialogue Unlock hidden value by creating new hybrid interactions

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Page 1: CHATBOTS - Engage Customer€¦ · Transform key-journeys accross channels with pro-active notifications & conversational dialogue Unlock hidden value by creating new hybrid interactions

CHATBOTS

Page 2: CHATBOTS - Engage Customer€¦ · Transform key-journeys accross channels with pro-active notifications & conversational dialogue Unlock hidden value by creating new hybrid interactions

Wim Rampen

Page 3: CHATBOTS - Engage Customer€¦ · Transform key-journeys accross channels with pro-active notifications & conversational dialogue Unlock hidden value by creating new hybrid interactions

CX COMPANY. FOUNDED IN 2004.

Launched 1st chatbot, with Rabobank on MSN in 2005

Page 4: CHATBOTS - Engage Customer€¦ · Transform key-journeys accross channels with pro-active notifications & conversational dialogue Unlock hidden value by creating new hybrid interactions

TravelFinance Retail Telecom Utility Logistics

Page 5: CHATBOTS - Engage Customer€¦ · Transform key-journeys accross channels with pro-active notifications & conversational dialogue Unlock hidden value by creating new hybrid interactions
Page 6: CHATBOTS - Engage Customer€¦ · Transform key-journeys accross channels with pro-active notifications & conversational dialogue Unlock hidden value by creating new hybrid interactions

What the..!?

Page 7: CHATBOTS - Engage Customer€¦ · Transform key-journeys accross channels with pro-active notifications & conversational dialogue Unlock hidden value by creating new hybrid interactions

Chatbots can be intelligent

assistants, but they do not

need to be

Intelligent chatbots are automated self-service resources, offering consistent answers

and responses to queries or instructions on behalf of brands or enterprise companies

Bots, or Chatbots are automated, conversational software agents deployed most often

inside of a messaging app, such as Facebook Messenger, Slack, WeChat, Spark and

others.

Page 8: CHATBOTS - Engage Customer€¦ · Transform key-journeys accross channels with pro-active notifications & conversational dialogue Unlock hidden value by creating new hybrid interactions

MACHINE LEARNING TAKES (LOTS OF) TIME,

EFFORT AND MONEY BECAUSE IT REQUIRES LOTS

OF DATA, ADVANCED ANALYTICS CAPABILITIES AND

MANY, MANY EXPERIMENTS

(BUT IT CAN BE AMAZING WHEN APPLIED WELL)

Page 9: CHATBOTS - Engage Customer€¦ · Transform key-journeys accross channels with pro-active notifications & conversational dialogue Unlock hidden value by creating new hybrid interactions

RESULTS

Humans: 90%

Random: 44%

High-score: 58%

Low-score: 32%

Babar wonders how he

can get new clothing.

Luckily, a very rich old

man who has always

been fond of little

elephants understands

right away that he is

longing for a fine

suit.

WINOGRAD CHALLENGE

Who is

“he”?

Page 10: CHATBOTS - Engage Customer€¦ · Transform key-journeys accross channels with pro-active notifications & conversational dialogue Unlock hidden value by creating new hybrid interactions

NLP RECOGNITION RATE > 90%

+

AUTOMATED BUSINESS RULES

+

HUMAN BASED LEARNING

=

15% - 50% LIVE CONTACT

REDUCTION

ACCORDING TO OUR CLIENTS

Page 11: CHATBOTS - Engage Customer€¦ · Transform key-journeys accross channels with pro-active notifications & conversational dialogue Unlock hidden value by creating new hybrid interactions

IN THE FURTURE, WILL YOU ALL BE..

Page 12: CHATBOTS - Engage Customer€¦ · Transform key-journeys accross channels with pro-active notifications & conversational dialogue Unlock hidden value by creating new hybrid interactions

Digital interaction volume

Growth rate

Live Contact

growth rate

if not

automated?

Page 13: CHATBOTS - Engage Customer€¦ · Transform key-journeys accross channels with pro-active notifications & conversational dialogue Unlock hidden value by creating new hybrid interactions
Page 14: CHATBOTS - Engage Customer€¦ · Transform key-journeys accross channels with pro-active notifications & conversational dialogue Unlock hidden value by creating new hybrid interactions

WE NEED HUMANS AND ARTIFICIAL INTELLIGENCE TO

WORK TOGETHER TO CREATE VALUE FOR CUSTOMER

AND COMPANY WITH THE 80% TO 90% OF DIGITAL

INTERACTIONS THAT CURRENTLY GO TO WASTE

Page 15: CHATBOTS - Engage Customer€¦ · Transform key-journeys accross channels with pro-active notifications & conversational dialogue Unlock hidden value by creating new hybrid interactions

Automate online FAQ-dialogue & promote the right channel for thejob

Transform key-journeys accrosschannels with pro-activenotifications & conversationaldialogue

Unlock hiddenvalue by creatingnew hybridinteractions & journeys thathelp customersget their job done

NLP with

rule-based

automation

Context and

personalisation

Advanced analytics

& machine learning

Page 16: CHATBOTS - Engage Customer€¦ · Transform key-journeys accross channels with pro-active notifications & conversational dialogue Unlock hidden value by creating new hybrid interactions

CASE STUDIESHier komen max 5 case studies: Ditzo, Anglian Water, T-mobile, OXXIO, OHRA