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Your Role: You are a manager for RiceUtility Production, and you missed themeeting with the consultants design team.You’ve been given their PowerPoint file.
You have to let the other two managers onthe committee know what you think of theproposed design.
Sample hemical !ngineering
Student "eam PowerPoint for #nalysis
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#cetone Production Plant+esign
+ecember , -
Student "eam #&rom #ce onsultants
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Pro/ect 'otivation
Rice UP 0 acetone re%uirement for
increased #nphal production
'aintain R12 at higher production rate
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Pro/ect 3oals
2ncrease #cetone Production by 4-5
'inimi6e Plant osts1perating costs
#dditional capital purchasing costs
1 R
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1. Reactor an tr pp ng o umn1. Reactor and Stripping Column
1. Reactor and Stripping Column
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Sample hemical !ngineeringStudent "eam PowerPoint for
#nalysis
7hat was the point of the processflow diagram you /ust saw8 2s thisthe team’s recommendeddesign8
7hat is the team trying to tell youabout their work8
#re you impressed by their designso far8 7hy is it good8
3o back for a second look.
7hat should the heading be8
In regard to the previous slide:
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2. Acetone Purification
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3. Isopropyl Alcohol Recovery Column
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Process Specifications
99.95 Pure #cetone
9-5 Pure :ydrogen
"1;
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ost #nalysis
=>4,--- ?yr profit from given base
case
@AB per pound of acetone product profit
margin
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If these are the specifications, what
criteria will you be looking for in the
team’s design?
What does the team need to show you
to conince you the design will do
what is needed?
!id the team meet these re"uirements
in its design solution? #ow do you
know?
In regard to the previous slide:
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'odeling 2ssue
UC2 D(! 'odel does not accuratelypredict E0y diagram at high acetoneconcentrations
CR"( is best property package for
acetone?water binary system*ased on +ehema D(! data
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1ptions
AF Use eEtractive distillation methods
F Purchase 49'' lb acetone GopenmarketF
4F Produce 9H.I5 acetone
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AF !Etractive +istillation
4 Solvents A, dimethoEyethane G+iglymeF #cetonitrile
C0'ethylpyrrolidone GC'PF
ase Study$ +iglyme
Prohibitive ost =I.HI< '' ?yr to purchase +iglyme #dditional olumn
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J:ow do you know the cost of eEtractivedistillation 2s prohibitive8
J7hy is the +iglyme case of interest8
J2s an additional column a solution orpart of the cost8
J2s eEtractive distillation theh usualmethod of making acetone8
In regard to the previous slide:
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F Purchase #cetone
Purchase 49 '' lb per year acetonefor =A-.9 ''
Shut down acetone production
'inimi6e investment losses
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J :ow does the team know the cost willbe this much8
J 7hat has been the cost trend foracetone in the past8
J :ow much of a KlossL will be avoided8
J :ow do you know8
In regard to the previous slide:
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4F Produce 9H.I5 #cetone
Ceed to add 4 heat eEchangers
Renegotiate deal8
*reak0even point
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In regard to the previous slide:
•7hat about the break0evenpoint8
•7hat would it cost to produce acetone at this purity8
•2s that purity acceptable8
•7hat is this slide telling usabout
the option8
•7hat do these three bullet points have in common8
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Recommendations
*uy acetone off open market
+issolve acetone production facility
Recover maEimum amount of lost ==
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onclusions
#d/ustment of property package identifiedseparation difficulty
Possible solutions !Etractive distillation Purchase acetone on the open market Renegotiate contract for lower acetone purity
Purchase acetone on open market is best
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In regard to the previous slide:
7hy put the conclusion after therecommendation8
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"#M! #7#Y P12C"S
#fter viewing this PowerPoint7hat are your Ktake0awayL lessons thatyou will apply to your own PowerPointneEt time8
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"his team puts its conclusions at the end and didnot use informative headings on its process flowdiagrams. "he headings do not outline the
argument.
# pitch that presented the recommendation firstand gave evidence of calculations to support
claims would have been more persuasive."he PP" can’t reinforce the oral message orpersuade readers on its own.
&or more help$ 'aking (ogical "echnical #rguments PP") "eamPresentations in hemical and *iomolecular !ngineering PP"
Cotes