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    www.goodwillmass.org

    ANNUAL

    2010REPORT

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    To provide exemplary job training and related services to help individuals with

    disabilities and other barriers to self-sufficiency to achieve independence anddignity through work. NOT CHARITY, BUT A CHANCE.

    MISSION STATEMENT

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    A Message to Our Friends from

    the President and CEO

    Dear Friends of Goodwill:

    The year 2010 was a year of transformations people transforming their lives and Goodwilltransforming its headquarters, too! We are proud to share with you some of the stories andimages that show how our year of transformations was one in which all of Goodwills mostardent supporters can take pride.

    Since its founding, Goodwill has been about helping people to help themselves. In the pastyear, Goodwill has served thousands of people with barriers to employment and helped themlearn new job skills to get on the path to a job and a life of independence and dignity. Goodwillhas also helped hundreds of young people make strides toward reaching their potential.

    In this years annual report you will meet some of the people whose lives have been touchedand transformedwith Goodwills help. People like Pedro Fortin, Scheila Guerrero, KarenCousineau, and Michael Moriarty who came to Goodwill to be able to get jobs they love andchange their lives for the better. And others like Antonio Stroud and Shara Nelson, two

    wonderful young people whose participation in Goodwills youth programs has helped themto envision and pursue bright futures.

    After nearly 25 years in its Roxbury location, Goodwills headquarters was also in need oftransformation the roof and other systems had passed their useful lives. I am proud to reportthat with the support and encouragement of many, we put the pieces in place to begin thebuildings first major renovation since it opened its doors in 1986. These renovations include

    replacing the roof and heating and ventilation systems and adding insulation and other greenelements to make the headquarters more sustainable and energy efficient. The work, whichstarted in October, is expected to be completed in the spring of 2011.

    These renovations to the headquarters will improve the experience of everyone who comes toGoodwill: participants in job training and career services programs, employer partners, youngpeople, shoppers, donors, and friends and supporters from near and far. It will also make for abetter work environment for staff. I am grateful to all who have contributed to the successfulBuilding GoodwillBy Raising the Roof and More capital campaign, and the many professionals

    who have participated in the planning and implementation of this much-needed project.

    Goodwills many successes in 2010 were possible because of the contributions made by the

    Goodwill family of board members, staff, and supporters. It is because of this community ofpeople who care deeply about our mission and those we serve that we havebeen able to accomplish so much.

    Thank you to everyone who made these successfultransformations possible!

    Sincerely,

    Joanne K. HilfertyPresident and CEO

    Morgan Memorial Goodwill Industries

    ANNUAL

    2010REPORT

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    JOB TRAINING & CAREER SERVICES

    Transforming People Through Work

    Goodwill is a wonderfulorganization. They helpedme a lot.

    PEDRO FORTIN

    For Pedro Fortin, Boston Career Link was a lifeline.

    The Hyde Park resident and married father of four children came to Boston CareerLink the one-stop career center operated by Goodwill, after losing his job two

    years ago.

    I needed to find a job, but I needed to improve my English first, Pedro said.He had moved to the United State from Honduras in 1987.

    At Boston Career Link, Pedros career advisor connected him to English forEmployment classes. It was the best thing for me to do to find the right job,he said.

    Upon completion, Pedro worked again with his Boston Career Link advisor,but this time to find a job training program that would best suit his careergoals. Pedro had experience in construction and thought building mainte-nance would be a good fit.

    Pedro soon enrolled in a building maintenance program run by the AsianAmerican Civic Association and in October 2010 landed a position at

    Madison Park Village, a local housing development operated byWinnCompanies.

    Its a great job, Pedro said. Goodwill is a wonderful organization.They helped me a lot. I tell this to everyone. Im happy now and myfamily is happy, too.

    PEDRO FORTIN The Career Lifesaver

    The transformative power of Goodwill can be seen each and every day in its job trainingand career services programs. Goodwill helps people gain job skills suitable for anarray of fields, and provides assistance with a range of career planning supports andresources. During a year when unemployment was high, more than 7,000 individualsfrom eastern and central Massachusetts benefitted from these essential services.

    In particular, 918 individuals with disabilities and other barriers many considered tobe among those hardest to employ received community supports, job skills andjob readiness training, job placement and post-placement services. Goodwill alsoprovided work experience and paychecks for trainees in its four social enterprises:retail, housekeeping and maintenance, food service and light assembly. Theseservices benefit people who are among those most in need in our community.

    Boston Career Link, the one-stop career center Goodwill operates, served 6,176individuals with job and career services, and referrals to training programs. Theservices included career counseling, workshops, job postings, online job searchand job application training, computer access, and more. In addition, 33 employersparticipated in three job fairs, and 85 employer on-site recruitment sessions wereconducted, serving 1,061 job seekers.

    Here are a few of the success stories behind the numbers.

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    Not too long ago, Scheila Guerrero needed a helping hand.

    After getting laid off from her job at a local pharmacy, Scheila, a single mother, was unable topay rent and became homeless.

    Scheila, who moved to the United States from the Dominican Republic when she was five,found shelter with her daughter at Victory Programs, but she still needed to find a job.

    When I was at the shelter, a case worker gave me a flyer about Goodwills HELP program,Scheila said. I was very interested because I knew I wanted to work in human services.

    Goodwills HELP or Human Services Employment Ladder Program is an eight-week

    program that prepares individuals to work in the human services industry. Goodwill also workswith graduates to help them find jobs in the field.

    Scheila enrolled in a HELP class in the spring,and by July she was working as a residentialcounselor at the Sargent House in the South End.Operated by Community Resources for Justice,the Sargent House is a program designed for un-derserved young men between the ages of 18-22.

    They are great kids, Scheila said, and I loveworking with them and making a difference.

    The job has also made a difference forScheila, who was able to move out of theshelter and into her own place in a Bostonneighborhood with her daughter, who is inpre-school. She is also thinking more andmore about the future.

    Eventually, Id like to be a supervisor. And Idalso like to be certified as an interpreter,she said.

    Karen Cousineau found her perfect job through Goodwill.

    Karen was referred to Goodwill by the Massachusetts Department of Devel-opmental Services (DDS) in the hopes of finding employment that bettersuited her long-term career goals.

    She had worked for many years as a cashier, but the Salem resident waslooking to try something new. She wanted to work in an office.

    At Goodwills Salem Job Training Center, Karen began job training whileshe and a case manager looked for the right job. As luck would have it, aposition was open for a clerical assistant at the nearby DDS office inBeverly.

    Of course, applying for the position was only half the battle. Karen still had toget the job, and that presented another challenge.

    It was a group interview. It was a lot of people, she said. I wasreally nervous.

    But DDS called her back and after a brief trial, Karens perseverance wonthe day and she got the job.

    I like working there, she said. Filing is my favorite part.

    And although Karen has only been at the job since February, she hasalready made an impact. In July, she received an award for her deter-

    mination at the annual DDS awards dinner.

    KAREN COUSINEAU The Perfect Fit

    SCHEILA GUERREROA Little HELP And a New Life

    They are greatkids and I love

    working with

    them and makinga difference.

    SCHEILA GUERRERO

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    YOUTH PROGRAMS

    Transforming Young People

    I like that Im able tonetwork here. I just likeit. Im comfortable here.

    ANTONIO STROUD

    It was very spontaneous, Antonio Stroud, 17, said. He was on the train whenhe learned his friend was going to a program at Goodwill where they give youa mentor and help you with your homework.

    From that spontaneous moment in April when he declared, Alright, Im comingwith you, Antonio has been coming to Goodwill regularly to meet with his

    mentor through Goodwills GoodGuides mentoring program. The programmatches young people, ages 12-17, with a role model to provide friendship,

    support and guidance to help ensure they will reach their potential.

    Antonio, a junior at Hyde Park High School, considers himselfa leader. Among his leadership responsibilities these days isserving as a board member of Peace in Focus, a non-profitorganization that promotes photography and conflict resolution.He admits he hasnt always been a leader, though.

    At the age of 15, Antonio was in a gang and selling drugs. Hebegan going to church and soon realized that the path he wason was not the one he wanted to stay on.

    ANTONIO STROUD Getting Good Guidance

    Goodwills youth programs serve hundreds of young people with great potential butlimited opportunities each year.

    Last summer, Goodwill welcomed 461 campers to the Fresh Air Camp in South Athol,Massachusetts. Fresh Air Camp focuses on academics, recreation and leadershipdevelopment to help campers become more motivated and confident learners.

    More than 87 girls were served in Goodwills BNY Mellon Academy for Girls, anengaging, structured after-school program that offers academic, leadership andcollege/career planning opportunities for girls in grades 4-12 from underservedBoston communities.

    Goodwills new mentoring program, GoodGuides, commenced in January 2010.

    The focus of GoodGuides is on career exploration, skills development, and academicsupport. Youth are matched with committed, caring adult mentors in one-on-one andgroup relationships to help these young people reach their potential.

    Finally, Goodwill engaged students with special needs from Lynn and Salem inprograms that provided assistance transitioning to work. Goodwill also assisted highschool students at risk of not passing required standardized tests by connectingthem with tutoring, career counseling, and employment services.

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    I started being real with myself and my hobbies. Like if youre in a gang, you cant tell a

    whole bunch of your friends, yo, I like photography, cause theyre going to clown you.

    At Goodwill, Antonios struggle to find a job also ended, when he found employment at AJWright through one of Goodwills employer on-site recruitments. I like that Im able tonetwork here. I just like it. Im comfortable. I like that Im comfortable here.

    After high school, Antonio has plans to teach photography through Peace in Focus. He isexcited to learn what his purpose in life is, saying: Im the wave and life is the ocean.

    Shara Nelson, 16, used to spend her summers in Haiti. Now, she spends her summers in SouthAthol, Massachusetts, at Goodwills Fresh Air Camp.

    Shara, whose parents migrated from Haiti in the 1980s, entered her junior year at WestRoxbury High Schools Parkway Academy of Health and Technology last fall. She has apassion for helping children, starting with volunteering at her sisters daycare. Currently,Shara is teaching her four-year-old nephew how to read. Her future career goals includegoing to college and becoming an obstetrician, delivering babies.

    With the help of her best friend, Yahkeemah

    Noonie Blair, Shara got involved with the BNYMellon Academy for Girls. Upon beginning theAcademy, she said, I didnt feel weird. I didntfeel uncomfortable. I just felt welcomed.

    Shara likes the structure of theAcademy and that it is a place tolearn things that she does not learnin school.

    Shara heard about camp from Noonie.In previous summers, before leavingto visit family in Haiti, Shara would

    come to Goodwill to watch Nooniego off to camp. Curious

    about camp and not wanting to spend another summer without herbest friend, Shara decided to join her friend at camp in thesummer of 2010.

    With her experience in child care, she became a counselor-in-training with ease. The admittedly spunky Shara wasopen to meeting new people and open to the experiencesthat camp had to offer. Camp, she said. It was just great!

    Shara said her greatest achievement to date was when she

    got her first paycheck for her job at camp.Shara said she misses spending her summers in Haiti, butshe is excited for the opportunities Goodwills Academyand camp are providing to her. While a part of Shara

    wants to go back to Haiti this summer, despite theproblems there, she is excited for her return to camp.She said, No, I have to go back to camp.

    SHARA NELSON Growing Through Goodwill Year-Round

    I didnt feelweird. I justfelt welcomed.

    SHARA NELSON

    ANNUALREPORT2010

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    Exciting things are happening at Goodwills 11 stores in eastern and centralMassachusetts. The Jamaica Plain and South Attleboro stores celebrated one-yearanniversaries. With the help of these new stores and a strong October spurred byHalloween shoppers, Goodwill saw a substantial increase in sales.

    The Somerville store was renovated and celebrated a Grand Reopening in Juneafter flooding in the spring caused damage to the lower level. The store never closed,and Goodwill renovated with new paint, new floor covering, new fixtures, and newcheck out counters.

    Goodwill also partnered with Boston University for their student move out campaignin the spring of 2010. Billed as Goodwill, Not Landfill, the campaign urged studentsto donate reusable clothing and household items that might otherwise be discarded.

    As a result, more than 35 tons of clothing and other goods were collected for resalein The Goodwill Stores.

    Goodwill launched the Donate Movement, a public awareness campaign to emphasizethe positive impact that donating clothing and other household goods can have oncommunities and the planet. The Donate Movementwas created by Goodwill IndustriesInternational, a network of 165 community-based Goodwills in the United States andCanada.

    Bringing high quality goods at great prices to communities through The GoodwillStores is only part of the story behind the Goodwill retail enterprise. Retail is anintegral part of Goodwills programs, providing job training opportunities and

    paychecks to people motivated to overcome disabilities and other barriers toentering the workforce. The Goodwill Stores also provide jobs, energize communitiesand raise awareness of the Goodwill mission.

    THE GOODWILL STORES

    Transforming Donated Goods to Retail Treasures

    For Woburn area residents, Michael Moriarty is the face of Goodwill. And that suits Michaeljust fine.

    The former carpenter, who suffered a brain injury several years ago when he was assaulted,loves nothing better than to spread the word about the power of donations and the impactthey have on the community.

    When people drop things off, I tell them they are giving to a great organization, Michaelsaid. They are giving to an organization that helps people with disabilities, like me. And theylove that they are giving to Goodwill.

    Michael, a Lynn resident, came to Goodwill through a referral from the MassachusettsRehabilitation Commission two years after the assault that left him in the intensive care unitfor three weeks.

    After being told that he might not be able to work again, Michael, a former alcoholic,

    challenged himself to get better.

    I was sober for four years and then I started drinking again, Michael said. That led tothe incident. Today, Im disabled because of my drinking, but I work on getting betterevery day.

    At Goodwill, Michael worked first in a janitorial training program. With a little coachingand guidance, he was able to start working as a donations attendant. I love it, said

    Michael. I love meeting all the different people.

    And Michael takes advantage of his second chance: hes a regular speaker for Brains atRisk, an awareness program for the Brain Injury Association of Massachusetts.

    God kept me around for a reason, he said. Now I give back.

    MICHAEL MORIARTYTransformed and Giving Back

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    Comcast Makes a Difference for Goodwill

    When companies are looking to hire employees, one of the places they turn to is Goodwill andBoston Career Link, the one-stop career center it operates.

    Boston Career Link regularly holds job fairs and other forums for job seekers. One companyparticipating in recent job fairs was Comcast, one of the regions leading providers of cable,entertainment and communication products.

    The job fairs at Boston Career Link are wonderful venues for us to meet prospectiveemployees, said Lisa Strack, manager of diversity and inclusion at Comcast. The connections

    we make there are important to us and we plan to continue to work with Boston CareerLink and Goodwill.

    The involvement of businesses is key to Goodwills ability to help the individuals in itsprograms find jobs.

    When we hold a job fair or similar recruitment service and we have companies like Comcast,we know the event will be a success, said Joanne Hilferty, CEO of Goodwill.

    One important way Goodwill is able to fulfill its mission of helping individuals achieveindependence and dignity through work is by connecting with business and otherorganizations. Partnerships with businesses allow Goodwill to place participants intoquality jobs and employers to fill openings with good workers. In the past year suchconnections resulted in employment for job seekers in numerous companies including

    AJ Wright, South End Community Health Center, the Transportation SecurityAdministration and UPS, to name a few.

    The connections between Goodwill and the business community takes many otherforms as well. For example, Goodwills annual Put Your Clothes to Work corporateclothing drive, sponsored by Bingham McCutchen, BNY Mellon, Building Impact,

    The Castle Group, McGladrey and The TJX Companies, continues to make a difference

    in peoples lives. In 2010, clothing from these drives made it possible for GoodwillsClothing Collaborative for Job Trainees program to offer more than 470 job seekers,both men and women, with interview attire and accessories free of charge to helpthem find employment.

    Business connections also helped make it possible for Boston Career Link to offersuccessful job fairs and hold on-site employment recruitment sessions for jobseekers. In addition, many businesses provided financial support to keep Goodwillsjob training, career services and youth programs going and growing, and volunteersupport for many facets of Goodwills programs and services.

    Heres a closer look at one of Goodwills valued business partnerships.

    BUSINESSES AND GOODWILL

    Partnerships that Transform Lives

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    BUSINESSES AND GOODWILLHow Partnerships Transform Lives

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    Goodwill by the Numbers

    Job Training and Career Services

    Total served...................................7,094

    Business partners.................1,000-plus

    OutSource Resource customers .......90

    Youth Services

    Total served...................................1,085

    Fresh Air Campers...........................461

    School year program participants....264

    Goodwill

    Employees .......................................300

    Facilities.............................................12

    Cash gifts....................................16,900

    Massachusetts

    communities served.........................265

    The Goodwill Stores / Donated Goods

    Pounds of

    donated goods .......................19 million

    Individual donations..................500,000

    Goodwill donation centers.................39

    Businesses contributing goods .........90

    Goodwill store customers.........700,000

    Community Outreach

    Volunteers........................................600

    Holiday toys distributed...................400

    Thanksgiving meals served...........1,400

    ANNUALREPORT2010

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    BOARD OF DIRECTORS

    Steven Pogorzelski, ChairClickFuel.com

    Kevin T. Bottomley, Vice ChairDanversBank

    Theresa M. Bresten, ClerkHP Hood LLC

    Nancy L. Aubrey, TreasurerMcGladrey

    Joanne K. Hilferty, PresidentMorgan Memorial Goodwill Industries

    Edward CassidyAEW Capital Management, L.P.

    Jovita FontanezCity of Boston

    Stephanie LovellBoston Medical Center

    Allen MaltzBlue Cross Blue Shield of Massachusetts

    Michael ManoogianThe TJX Companies

    Linda ThompsonNew England Baptist Hospital

    D. Ellen WilsonFidelity Investments (Retired)

    SENIOR STAFF

    Joanne K. HilfertyPresident and CEO

    Joy S. BurghardtVice President, Programs and Services

    Patrick M. DuffVice President, Finance and CFO

    Terrence FitzpatrickVice President, Retail Enterprise

    Carol D. IshkanianVice President, Development and External Affairs

    Paul MacNeilVice President, Work Programs & Boston Career Link

    Mary G. RahalVice President, Human Resources and Administration

    CREDITS

    Editor

    James HarderDirector of Communications

    PhotosZev FisherZev Fisher Photography

    DesignAmanda PuglisiStudio A Design

    WritingDarcy HofmannDevelopment Associate

    James HarderDirector of Communications

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    TRANSFORMING MOMENTSAT GOODWILL

    Goodwill participant Zanda Caldeira and J-D Garcia, director of job trainingand vocational services, dance at Goodwills Thanks-for-Giving Dinner.

    More than 400 guests were served.

    New England Patriots player Leigh Bodden shares a moment with Rosanna and ElizabethRamirez at Thanksgiving-in-a-Basket. The event provided Thanksgiving baskets for 220 families.

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    Board members and friends of Goodwill at the Raise the Roofkick-off inOctober. Goodwill began major renovations to its headquarters at 1010Harrison Avenue, including replacing the roof, heating and air conditioningunits, as well as other repairs to make the building more energy efficient.

    U.S Rep. Michael Capuano and GoodwillCEO Joanne Hilferty at the grand reopeningof The Goodwill Store in Somerville in June.

    During Boston Universitys spring move out,

    students donated more than 35 tons of goodsas part of a campaign called Goodwill, NotLandfill. Goodwill and BU now hold similardrives at the end of every term.

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    ANNUALREP

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    Goodwill continuously strives to be asefficient and effective as possiblewhen it comes to the use of fundsraised in support of its mission toprovide job training and career servicesto individuals with disabilities andother barriers to self-sufficiency. In2010, Goodwill had revenues andother support of $28,163,000. Itconcluded the fiscal year with netassets of $18,063,000. Donations

    make an immediate and direct impacton peoples lives. In fact, 87 cents ofevery dollar spent went directly toprograms and services that helptransform lives.

    2010 FINANCIAL REPORT

    Ability OneAJ WrightAction for Boston Community DevelopmentAMC Loews TheatresARAMARKAerotekArbor AssociatesAu Bon Pain

    Barnes & NobleBay Cove Human ServicesBeacon Street GirlsBed Bath & BeyondBest Home CareBest Western Roundhouse SuitesBessie Tartt Wilson Initiative for ChildrenBeth Israel Deaconess Medical CenterBeverly HospitalBeverly YMCABingham McCutchenBJs Wholesale ClubBlue Cross Blue Shield of Massachusetts

    BNY MellonBoston America CorporationBoston CollegeBoston ConcessionsBoston Fire DepartmentThe Boston GlobeThe Boston GroupBoston Medical CenterBoston Private Bank & Trust CompanyBoston Public Health DepartmentBoston Public Schools DepartmentBoston UniversityBrigham & Womens HospitalBrown Brothers HarrimanBuilding Impact

    Burger KingCaritas Christi Health CareThe Castle GroupCentury BankChadwicks of BostonChex Finer FoodsChildrens HospitalCitizens Bank

    City Fresh FoodsComcastCommunity Resources for JusticeCorey McPherson NashCorporate ExpressCostcoThe Country ClubCrawford Memorial Methodist ChurchCrittenton Women's UnionCSXCVS/pharmacyDancing Deer Baking Co.Danvers Public Schools

    DanversbankDenterlein WorldwideDoubletree Guest SuitesDSW Shoe WarehouseDunkin BrandsDunkin DonutsEastern BankERC Wiping ProductsFamily DollarFranklin Park ZooFriendlysG&G PrintingGame StopGarelick FarmsGrossman Marketing Group

    Goodwill works with more than 1,000 businesses and organizations to support ourprograms and services. Heres a partial list of our business partners:

    BUSINESS AND COMMUNITY PARTNERS

    Management and

    General Expense

    Fundraising

    Programs and Services

    9.6%

    86.9%

    3.5%

    Allocation of Expenses

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    ANNUALREPORT2010

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    Haley HouseHallsmith SYSCOHampton Inn and SuitesHarborlight HouseHarvard UniversityHarvard VanguardHertzHome DepotHopeFoundHorace Mann SchoolHP Hood LLCKFCLa Alianza Hispana

    Legal Sea FoodsLensCraftersLongwood Medical Childcare CenterLSG Sky ChefMacysMarket BasketMarriott HotelsMarshallsMASCOMassachusetts Council of Human Service ProvidersMassachusetts General HospitalMassportMBTA

    McDonaldsMcGladreyMetroPCSMicrosoftMonster WorldwideMorrissey & CompanyMSPCAMuseum of Fine ArtsNanco-Nancy Candy Sales Co., Inc.National GridNational WholesaleNew England AquariumNew England CranberryNordstrom RackNorth Shore ARCNorth Shore SpiritNortheast StaffingNortheastern UniversityNSTAROcean State Job LotOld Mother HubbardOne BeaconPapa GinosPartners HealthCarePaul Revere TransportationPeabody Council on AgingPeabody Essex Museum

    PeapodPearson EducationPhoenix MediaPine Street InnProject HopeProject SmileRadisson HotelRaytheonRiverside Community CareRosies PlaceRoxbury Community CollegeRoxbury Tenants of HarvardSafe Harbor Shelter

    Salem Hospital

    Salem Plumbing SupplySalem Public SchoolsSalem State EnterpriseThe Salvation ArmySecuritasSeaport HotelShaws SupermarketsSheraton HotelThe 660 CorporationThe Snack ShopSouth End Community Health CenterSovereign BankSt. Marys Women & Childrens Center

    StaplesStarbucksState StreetSterilite CorporationSteves MarketStevenson & BrookStoneham Life Care CenterStop & ShopSuburban Auto BodySudbury Soup CompanySylvaniaTargetTartts Day Care Centers, Inc.

    TJ MaxxThe TJX CompaniesTradeWorksTraditional BreadsTransform PlasticsTransportation Security AdministrationTropical FoodsTufts Medical CenterTurn Key MarketingUGL UniccoU-HAULUnited Cerebral PalsyUPSUrban EdgeUrban League of Eastern MassachusettsUS CensusUS Postal Service - PeabodyVerizonVeterans Administration Food ServicesVeterans Transportation ServicesVictory ProgramsVinfen CorporationVista PrintW2 GroupThe Waldwin GroupWalgreensWal-Mart Stores

    Watts SecurityWeber ShandwickWendysWhole FoodsWillow Tree FarmsWoods MarketingWork, Inc.World Trade Center BostonYouthBuildYWCA BostonZev Fisher PhotographyZoo New EnglandZOOTS

    BUSINESS PARTNERS

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    ANNUAL

    2010REPORT

    Just as there are things you recycle,

    Morgan Memorial Goodwill Industries

    1010 Harrison Avenue

    Boston, MA 02119-2540

    617.445.1010

    www.goodwillmass.org

    Goodwill is accredited by CARF.

    Connecting Workers and Employers

    BOSTON CAREER LINK