International Selling Trends of Cheese

Leah ShahinNovember 18, 2015

Wegmans Food Market• Family owned company that began in Rochester, NY in 1916

• Ranked #7 on FORTUNE magazine's to 100 Best Companies to Work For

• Within the Supermarket Industry, Wegmans offers between 50,000 and 70,000 products

• “Every Day You Get Our Best”

http://www.cbsnews.com/news/could-this-be-the-best-company-in-the-world/

http://www.popsugar.com/food/Why-Wegmans-Best-Grocery-Store-36936543

Purpose • To better understand the selling trends of cheeses from Italy, Spain, and France• Discover whether the cheese shop is losing money in one sector over another• Goal: To be able to make recommendations to managers on increasing or decreasing a country’s selection in order to create profit

http://bath-ny.all.biz/cheeses-g277667#.VkPhCN-rRJU

Milestone Steps•Creation of three hypotheses to be tested•Collection of data using WISE database•Run a statistical analysis for each hypothesis and make recommendations to management

http://www.oregonlive.com/foodday/index.ssf/2011/12/rind_of_parmigiano-reggiano_ch.html

Italy: Parmigiano Reggiano

Planning the Project• Training on the databases• Learn how to set up sub-groups within the database• Set up personal excel file to collect necessary data• Learning how to organize time with my supervisor• Spend time collecting data

Spain: Manchego

http://www.gianteagle.com/99217.aspx

Research Implementation• H01: The Olde World Cheese shop in Warrington, Pennsylvania sells more Italian cheeses than French cheeses

• H02: The Olde World Cheese shop in Warrington, Pennsylvania sells more French cheeses than Spanish cheeses

• H03: The Olde World Cheese shop in Warrington, Pennsylvania sells more Italian cheeses than Spanish cheeses

http://www.zingermansdeli.com/2013/09/september-2013-fiesta-de-espana/

France: Bucheron

Research Implementation• Created a sub-group in the database

Included all cheeses from Italy, Spain, and France

• Set up excel file to have separate sheets for each metric• Collecting weekly totals for all 52 weeks in 2014

https://www.shopmyexchange.com/the-gourmet-market-boschetto-al-tartufo-bianchetto-whole-wheel/6707973

Italy: Boschetto Tartufo

Determining Results• Metrics : Net Sales ($), Net Sales (Quantities), Gross Sales ($), Gross Profit Percentage• After completing a statistical analysis, either: Reject the null hypothesis Conclude there is not enough information to

reject the null hypothesis• Create final report and make recommendations Final report will be in percentages since

Wegmans Food Markets is a private companyhttp://www.zabars.com/goat-milk-cheese/

Spain: Drunken Goat

Personal Value Creation • This project has provided the opportunity to learn about the international selling trends within the cheese shop• Given the opportunity to help Wegmans Food Market discover missed profits or help decrease losses• Gain insight on how to properly organize and conduct a full market research analysis using complex databases

http://www.wpclipart.com/food/dairy/cheese/cheese_photos_2/Mimolette_cheese.jpg.html

France: Mimolette