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Media Contact:Eric Johnson, Cheetah [email protected]
Bernadette Brijlall, PNY [email protected]
CHEETAH CABLES ANNOUNCES TECHNOLOGY PARTNERSHIP WITH PNY TECHNOLOGIES®
Technical innovator and global consumer electronics leader join forces to provide ultra thin intelligent HDMI cables
Las Vegas, NV – January 7, 2010 – Cheetah Cables, an innovation leader in high technology consumer accessories for the gaming, portables and home/office computing markets, today announced a technology partnership with PNY Technologies, Inc. – global leader in flash memory, USB flash drives, solid state drives, computer memory upgrade modules, as well as consumer and professional graphics cards. Under the strategic partnership, Cheetah Cables and PNY will jointly manufacture and market a line of ultra thin, high performance active HDMI cables under the PNY Technologies brand.
Cheetah Cables are the next generation of High-Definition Multimedia Interface (HDMI) cable technology. Combining embedded cable intelligence with a sleek, ultra thin design, Cheetah Cables deliver high performance and usability at a value price and are ideal for imaging, HD home theater, computing, gaming systems and portable applications.
PNY Active HDMI Cables, powered by Cheetah, will feature the latest high-speed HDMI 1.4 technology. The adoption of HDMI – high-bandwidth, unidirectional, uncompressed digital interface standards – continues to gain ground across the consumer electronics (CE) segment. HDMI has been adopted nearly universally in digital televisions with significant growth in notebook computers, netbooks, computer high speed professional graphics cards, set top boxes, gaming platforms such as PS3 and Xbox and portable CE devices including digital camcorders, digital still cameras and media players. According to In-Stat, the number of mobile PCs with HDMI increased 76 percent over the last two years and the multi-billion dollar mobile phone market is expected to be the next high-growth market.
“We are excited about working with PNY to bring Cheetah Cables to market. With the explosion of consumer electronic applications requiring HDMI, Cheetah Cables is well positioned to take advantage of the need for high speed ultra thin cables,” said Eric Johnson, CEO of Cheetah
Cables. “We are taking cable technology, performance and convenience to the next level. Our cables are one of the thinnest, fastest and smartest currently available HDMI cables and are competitively priced. They are the ideal solution for high performance, high growth and portable applications.”
Cheetah Cables deliver optimum performance via an ultra thin cable. Cheetah Cables enable a guaranteed 10.2Gbs over 1/3 the size cable diameter up to 5 meters in length and is available in standard-to-standard, for connecting your TV to a cable box, Blu-ray player, laptop/pc, or gaming console, or standard-to-micro connectors, for connecting your TV to a digital or video camera. Unlike passive cables, Cheetah Cables come standard with Dynamic Adaptive Equalization™ for improved bandwidth performance and enhanced audio/video capabilities.
“The new line of Active HDMI Cables is a natural addition to our family of PNY products,” said Tony Gomez, VP of Sales and Marketing at PNY. “We’ve combined the power of Cheetah technology with the quality and reliability of the PNY brand to bring consumers guaranteed optimal HD performance at the industry’s highest current speed level. PNY’s product line offers comprehensive solutions for Photography-Videography, Mobility, Gaming-Visualization, and Business; all of which the inclusion of Active HDMI Cables complement. Whether you connect to your handheld device to easily access data stored on your MicroSD™ card; digital or video camera to view images/video stored on your SD/SDHC cards; PC with the latest graphics card featuring on-board HDMI for an enhanced home theater experience when connecting to your flat panel TV to watch movies, play games, or general computing; or PC to take advantage of upgraded memory for improved system performance; PNY’s Active HDMI Cables offers the opportunity for users to engulf their senses in full HD.”
These active HDMI cables have a patented semiconductor technology from RedMere embedded in the cable which minimizes the data errors that usually occur when very high speed signals are transmitted over copper using signal conditioning techniques.
“The engineering team at Cheetah Cables has delivered a consumer electronics product with significant innovation and market leading performance,” said Peter Smyth, Founder and CEO of RedMere. “The Cheetah HDMI Cable is the right product at the right time. We are pleased that Cheetah Cables selected our patented semiconductor technology to use in its cables to ensure signal integrity, data accuracy and compliance while delivering performance at the highest levels. ”
Cheetah Cables will be available for purchase in the first half of 2010. To learn more about what Cheetah Cables and PNY are doing to support the consumer electronic demand for intelligent, ultra thin cables, visit www.cheetahcables.com or www.pny.com.
About Cheetah Cables Founded in 2009 and headquartered in Hong Kong, the privately funded company designs, manufactures and markets high speed, consumer accessories including ultra active cable technologies to cable brands, retail and specialty markets. Cheetah Cables is an innovation leader and provides high performance and ultra thin cable convenience to the gaming, home and office computing and portable markets. Cheetah Cables brings together one of the most experienced executive and manufacturing teams in consumer electronics. For more information visit www.cheetahcables.com.
About PNY Technologies, Inc. Established in 1985, PNY Technologies®, Inc. is a leading manufacturer and supplier of flash memory cards, USB flash drives, solid state drives, memory upgrade modules, as well as consumer and professional graphics cards. The company’s Photography-Videography, Mobility,
3D Gaming-Visualization and Business solutions are widely available from major retail, e-tail and wholesale outlets internationally. Headquartered in Parsippany, N.J., PNY maintains facilities in North America, Europe, Asia and Latin America. www.pny.com
About RedMere RedMere provides cable-embedded semiconductors and advanced cable reference designs to cable industry leaders and manufacturing partners. In a world where connection speed increases, RedMere provides new active cable systems that deliver the ultimate in compact digital connectivity over HDMI, DisplayPort and USB for Video and Still Cameras, Smartphones, HDTV, Blu-Ray DVD, PS3 and Xbox, as well as enterprise solutions using Infiniband and PCI Express. RedMere is a private company with lead investors Celtic House Venture Partners and EdgeStone Capital Partners. For more information visit www.redmere.com.
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