Cheltenham Town FC and Cheltenham Town Community Trust · from £26,374 in Gloucester to £32,427 in Cheltenham, compared to a national average of £29,697. Benefits – 4,310 people

Cheltenham Town FCand Cheltenham Town Community Trust

MEASURING THE IMPACT OF CLUBS IN THE COMMUNITY

Knight, Kavanagh and Page (January 2020)

Cheltenham Town Community Trust

2

Context / Catchment Profile 336,543 people live within the CCO’s main catchment area.

Between 2019-2022 there will be relative population stability in this area (+2.2%).

Age structure – at present in the CCO’s catchment area the population’s age structure closely reflects that of the country as a whole.

(Multiple) deprivation – deprivation rates are below the national average; 13.5% of residents of the catchment area are in the most deprived 20% nationally.

Ethnic composition – there are higher proportions of White2 people (93.1% compared to 85.4% in England), lower numbers of people describe themselves as Asian (3.3% compared to 7.8%) and lower proportions of people classify themselves as Black (1.4% compared to 3.5%).

Crime rates – vary by locality but average 105.0 per ‘000 persons, compared to 110.0 nationally.

Full-time earnings – averages across the area range from £26,374 in Gloucester to £32,427 in Cheltenham, compared to a national average of £29,697.

Benefits – 4,310 people claim Universal Credit.

Health – the estimated annual NHS cost of physical inactivity for CCGs3 in the area is £4,689,730.

• 14.8% of residents live in the worst 20% of areas nationally for health deprivation.

• Overweight/obesity rates are typically 24% Reception, 34% Year 6 and 62% among adults.

CCO financial profile and additional resources

Income and expenditure• Income (May 2018 – April 2019) was £313,167, a rise of

0.1% on the previous year.• Expenditure totalled £296,159.• Funds carried forward (including previous balances)

were £46,047.

Resource allocation• Based on the accounts data provided £269,159 was

spent on community initiatives by club and CCO.• £125,154 (40.0%) of all income is unrestricted

(projects must fit with CCO priorities).• £188,013 (60.0%) is restricted (projects must meet

externally set targets/outcomes).

The CCO runs 16 projects and funding programmes ranging in scale from:• £64,385 for Futsal BTEC and £40,000 for PL Primary

Stars to• £140 for both Kids Cup and Girls Cup competitions.

People – 26,975 hours (3,597 days, 719 person weeks) p.a. are spent on community related work by CCO and club staff, volunteers and supporters (this includes player time – see below).

Players are involved in 291 community activities throughout the year ranging, for example, from anti-racism to disability football and from hospice visits to matchday experiences.

Facilities – The club/CCO did not report having access to facilities, such as pitches, sports halls or meeting rooms, that could be used to generate additional income or for use by the local community.

EXECUTIVE SUMMARY:KEY FACTS1

1 See full report for definitions, sources, dates, catchment zone as defined by the CCO etc. 2 Based on self-classification of ethnic origin – ONS 2011 Census.3 Clinical Commissioning Group.

Measuring The Impact Of Clubs In The Community

3Knight, Kavanagh and Page (January 2020)

Sport and participation Health and wellbeing § £97,191 (34.4%) of investment. § 958 (33.1%) participants. § 9,140 (58.4%) hours of engagement. § 93,824 (60.8%) participant hours. § £101.45 per participant. § £1.04 per participant hour.

§ £44,528 (15.7%) of investment. § 1,280 (44.3%) participants. § 640 (4.1%) hours of engagement. § 10,240 (6.6%) participant hours. § £34.79 per participant. § £4.35 per participant hour.

Education and employability Community engagement § £131,675 (46.6%) of investment. § 478 (16.5%) participants. § 5,202 (33.2%) hours of engagement. § 40,824 (26.4%) participant hours. § £275.47 per participant. § £3.23 per participant hour.

§ £9,415 (3.3%) of investment. § 174 (6.0%) participants. § 664 (4.2%) hours of engagement. § 9,552 (6.2%) participant hours. § £54.11 per participant. § £0.99 per participant hour.

People working on community related initiatives… Hours per annum Employed by… Full

time Part time

Overall FTE

As part of wider job

Occasionally22

CCO staff 7 15 14.5 0 25,556 Club staff 0 0 0 0 0 Players 291 Club coaches 0 Fans of the club 0 0 0

0 0

Supporters Trust 0 0 0 0 Volunteers 0 0 0

8 1,128

Partner organisations 0 0 0 0 Total 7 15 14.5 0 8 26,975

Community settings Education premises/schools Club and CCO premises • 448 participants • 3,860 hours of

engagement • 31,900 participant hours • £35,825 (12.7%)

investment • £79.97 per participant • £1.12 per participant hour

• 2,565 participants • 6,284 hours of



• 171 participants • 5,502 hours of








time Part time

Overall FTE


Occasionally22


0 0


8 1,128











Club Related Initiatives:The club has a Standard EFL Family Excellence Award for a high quality and friendly matchday experience.

CCO Programmes - Participants and ParticipationThe CCO delivers 15,646 hours of engagement to 2,890 people. As most programmes are delivered to groups the overall impact is to generate a total of 154,440 individual (participant) hours of engagement4.

CCO - Key Drivers, Investment, Participation And ImpactsProjects/programmes have been classified under the EFL’s four key target outcome headings.

EXECUTIVE SUMMARY:IMPACTS/OUTCOMES

4 e.g.: If 30 pupils take part in a lesson for one hour this is 30 hours of individual participant engagement.5 Note: The total number of participants by environment exceeds the overall total for unique participants as some programmes can involve participation in more than one setting.

EnvironmentsThree key settings in which projects/initiatives are delivered are identified5.


4

Population(Data source: 2017 Mid-Year Estimate, ONS)

Cheltenham Town FC and the Jonny-Rocks Stadium sit at the heart of a population totalling 336,543. The catchment zone, as shown below, has been defined by Cheltenham Town Community Trust as the area from which the majority of participants in its programmes come. It comprises:

Cheltenham (34.8%)Gloucester (38.4%)Tewkesbury (26.8%)

Population density and 10 mile radial catchment

Deprivation This is below average for England as a whole. Relative to equivalent national rates of 20%, the catchment area has overall rates of6:

Multiple-deprivation (13.5%) Health deprivation (14.8%)

This is based upon the proportion of people living in the most deprived areas locally7.

Index of multiple deprivation (ONS 2015)

6 Based on a catchment of Cheltenham, Gloucester, Tewkesbury and the ONS 2015 indices of multiple deprivation and the most deprived 20% of such areas nationally.7 The majority of deprived areas often also exhibit high population density, although this is not always the case. Consequently, care should be taken when using such data to help determine areas in which resources might be most valuably targeted in terms of SROI.

CATCHMENT PROFILE



The age structure of the population living within the Trust’s catchment zone closely reflects that of the country as a whole.

Recent ONS projections8 point to relative population stability (+2.2%) between 2019-2022 (National figure +1.8%).

Projections show significant change by age group within the catchment area; the most noticeable are:• The number of 45 to 59 year olds will fall by -1,516

(-2.2%), similarly, numbers of 16 to 29 year olds will fall by -600 (-1.1%).

• Conversely, the number of 75+ year olds will increase by +3,614 (+11.6%) as will 60 to 74 year olds by +2,522 (+4.7%).

Ethnicity

The ethnic composition of the population differs from that of England; there are:• Higher proportions of White9 people (93.1%

compared to 85.4% in England);• Lower numbers of people describe themselves as

Asian (3.3% compared to 7.8%); and• Lower proportions of people classify themselves as

Black (1.4% compared to 3.5%).

Crime (Data source: 2019 Recorded Crime, Home Office)

• There were 35,508 recorded crimes in the catchment area in year ending March 2019.

• The overall crime rate was 105.0 per 1,000 persons (compared to 110.0/’000 for England).

• The highest crime rate in the catchment area was in Gloucester (135.0 per ’000 persons).

Income and benefits dependency

• Full-time earnings10 in this area (£29,117) are slightly below the norm for Great Britain (£29,697).

• (ranging from an average of £26,374 in Gloucester to £32,427 in Cheltenham).

• 4,310 people, across the catchment area, were claiming Universal Credit (April 2019).

18.8

%

17.0

% 19.3

%

20.6

%

15.5

%

8.7%

19.1

%

17.8

%

19.5

%

20.2

%

15.2

%

8.2%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

0 to 15 16 to 29 30 to 44 45 to 59 60 to 74 75+

Age structure:Catchment and national population (2017 MYE)

Catchment England

CURRENT & FUTURE NUMBERS & AGE STRUCTURE

The number of people and the age structure in the local area affect how Clubs/CCOs plan their sports, physical activity and community engagement offers.

8 Source: The Office for National Statistics (2016-2041) sub-national population projections by individual year.9 Based on self-classification of ethnic origin – ONS 2011 Census.10 Based on a median (mid-point) figure from NOMIS data (2018).

Current age structure

Population change by age group


6

The annual cost (to the NHS) of physical inactivity13 for the Clinical Commissioning Groups14 that cover (and extend beyond) the catchment area is estimated at £4,689,730.

In overall terms, the catchment has lower inactivity (24.5%) and higher activity rates (64.5%) compared to England as a whole15 (25.1% and 62.6% respectively); however, rates within individual districts vary as shown on the left.

Male life expectancy ranges from -0.6% below the national average11 in Gloucester to 1.2% above it in Cheltenham.

Female life expectancy ranges from -0.7% below the national average in Gloucester to 1.1% above it in Tewkesbury.

Overweight and obesity levels are high in parts of the catchment area and rise by age e.g.:• 25.9% of 4-5 year olds in Tewkesbury.• 65.8% of adults in Gloucester12.

21.7

%

24.3

%

25.9

%

22.4

%28.1

% 36.8

%

36.7

%

34.3

%

58.0

% 65.8

%

61.4

%

64.2

%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

Cheltenham Gloucester Tewkesbury England

Overweight and obesity rates by age

Reception Year 6 Adults

25.1%

20.8%

27.5%

25.1%

12.3%

11.1%

11.0%

11.1%

62.6%

68.1%

61.6%

63.8%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

England

Cheltenham

Gloucester

Tewkesbury

Active Lives Sport England - November 17 - October 18

Inactive Fairly Active Active

• 36.8% of 10-11 year olds in Gloucester.

11 UK averages are Men - 79.6yrs and Women 83.2yrs (ONS 2014).12 As a general pattern this increase is consistent with many parts of the UK.13 Assessed by the British Heart Foundation (2009) and updated by Public Health England (2014/15). Annual costs to the NHS due to overweight or obesity are projected to reach £9.7 billion by 2050, with wider costs to society of £49.9 billion. 14 CCGs - Gloucestershire CCG.15 Sport England’s Active Lives data defines activity as doing 150+ minutes of moderate to vigorous activity per week and inactivity as doing fewer than 30 minutes per week.

Key facts, appertaining to the catchment zone, underline the need for healthier lifestyles

HEALTH

Adult and child overweight and obesity rates by age

Activity and inactivity rates

Physical activity and inactivity



£269,159 (90.9%) of the expenditure recorded via accounts records was allocated to community related initiatives.

The overall impact was 154,440 hours of individual participation18.

Expenditure totalled £296,159.

Funds carried forward at the end of the year (including previous balances) were £46,047.

Total income (during the year) was £313,16716.

The net-balance was, therefore, £17,008.

Business principles

The CCO prepares business plans, sets targets, reviews performance and works closely with the club (the following financial data relates to the May 2017 to April 2018 period):

Impacts

The breakdown of funding and key impacts are as follows:

2,890 unique participants17 were involved in programmes which provided 15,646 hours of engagement for ‘groups’ of people.

An average of 53.4 hours per participant; ranging from a maximum of 1,248 hours on Futsal BTEC to a minimum of 4 hours on the Kids Cup competition.

APPLICATION OF RESOURCES – DELIVERY OF OUTCOMES

Summary of overall income and expenditure – including existing balances

16 KKP is not an accountancy firm and as such the comments raised and based upon the tables reflect an informed but non-expert understanding of the data contained in the annual accounts.17 Unique participants is used as a term because some people take part in more than one activity, furthermore initiatives take place in more than one environment – consequently, there are legitimate instances of double counting.18 e.g.: if 30 pupils take part in a lesson for one hour this is 30 hours of individual engagement.


8

Income is supplemented by facilities access, volunteer activity and other non-financial contributions. The main income sources are grants, national programmes, donations/legacies and transactions19.

£125,154 (40.0%) of all income was unrestricted20; spent on initiatives that accord with policies established by the CCO.

£188,013 (60.0%) was restricted; normally allocated to national programmes, linked to specific target groups and/or outcomes. This also accords with CCO policies.

£188,013 (60.0%) of all income was associated with charitable activities.

£0, 0% £0, 0%£0, 0%

£44,528, 14% £0, 0%

£67,995, 21%

£56,880, 18%

£56,000, 18%

£7,135, 2%£0, 0%£0, 0%

£79,581, 25%

£5,690, 2%Cheltenham Town Community Trust

Club CCOCentral gov. Local gov.Charitable institutions eg: MIND Educational establishmentsEFLT Premier league charitable fundCounty Football Association Sport EnglandPrivate partners / sponsors General public: via holiday courses, tours etc.Other

Restricted and unrestricted funding (May 2018 / April 2019).

Futsal BTEC (£64,385) was the largest individual funding programme; it represented 20.6% of all funds (based on accounts data for total income).

RESOURCES: PROGRAMME FUNDING, INCOME, DONATIONS ETC.

19 Income derived from activities for which a fee is charged.20 The allocation of funds (often) makes it possible to link them to programmes/outputs under the two broad headings of restricted and unrestricted funding.



Three other income sources exceeded 9% of overall funding; these were:• PL Primary Stars (£40,000 12.8% of all funding)• After School Clubs (£39,198 12.5% of all funding)• Holiday Courses (£30,607 9.8% of all funding)

Funding and sponsorship extended downwards in scale to amounts such as £140 for both Kids Cup and Girls Cup competitions.

Other IncomeIn addition to the above EFL Core funding (£35,000) provides an additional financial resource.

Capital Funded ProjectsThe club/CCO is currently not in receipt of any capital funding grants.

£0 £10,000 £20,000 £30,000 £40,000 £50,000 £60,000 £70,000

Girls Cup

Kids Cup

FA Wildecats

Dinner Time Clubs

Match Day Packages

Disability Football

College Coaching

Futsal Evening Centres

PL Girls

GIRLtalk

USW Degree

MENtalk

Holiday Courses

After School Clubs

PL Primary Stars

Futsal Btec


Income Support for Projects

Income by source


10

Club/CCO community/charitable work is delivered by a combination of paid (CCO and club) staff, players, coaches, volunteers, supporters and other members of the local community. The investment of staff time on community-facing and charitable work is as follows:

• 26,975 hours (3,597 days, 719 person weeks) per annum in total21 (see table below).• 7 full-time staff and 15 part time staff – employed by Cheltenham Town CCO to work solely on

community-related initiatives.

The club’s direct involvement in charitable/community activities focuses, for example, on:• Standard EFL Family Excellence Award for a high quality and friendly matchday experience.

Player time

The club, PFA and players themselves all consider it to be particularly important that they (players) engage closely with local communities. This applies across all levels, including junior players, members of the women’s squad and the men’s first team. The focus is on players regularly giving back and offering their time and commitment to inspire and influence different sectors of the community in positive and innovative ways.

Within the 2018/19 season players from Cheltenham Town FC were engaged in 291 community engagements23. These included matchday experiences, training ground activities and presentations; soccer schools, girls’, women’s and disability football; and education, health, social inclusion and anti-racism initiatives.

Facilities As Additional ResourcesThe club/CCO did not report having access to facilities, such as pitches, sports halls or meeting rooms, that could be used to generate additional income or for use by the local community.






time Part time

Overall FTE


Occasionally22


0 0


8 1,128











21 Based on 37.5 hours working week (7.5 hours per day) and 47 weeks per annum.22 Occasional work by volunteers, supporters etc. is taken to be around three hours per week.23 Data supplied by the Professional Footballers Association (PFA).

Staff, players, coaches and volunteers helping to deliver community related projects

PEOPLE: STAFF, PLAYERS, COACHES AND VOLUNTEERS AS ADDITIONAL RESOURCES



Key Inputs And ImpactsEngagement • The CCO delivers 15,646 hours of engagement to 2,890 people; and• As most programmes are delivered to groups the overall impact is to

generate a total of 154,440 (participant) hours for individuals25.

Activities were spread across:• 16 different initiatives;• 170 programmes;• 6,722 sessions for participation; and• Each session lasted an average of 139 minutes.

Financial support, project specific income for CCO initiatives was £282,809• This represents average spending of £97.86 per participant; and • £1.83 for each individual participant hour.

KEY OUTCOMES AND IMPACTS

Project Classification: Primary Outcomes And EnvironmentsClub and CCO projects are classified in relation to key intended outcomes and the environments in which they are delivered24. This is classified in the form of a 12-way matrix, see below.

24 These two pieces of information result in a 12 way matrix to group initiatives, see table above. Consequently, for example, the primary driver for a project may be to help address education and employability and it may be delivered partly in a local school and partly on club premises. This would see the project categorised under H and I. It is also possible to determine project spend/investment and number of participants under these 12 groupings. Double counting of spend and impact (number of participants) has been avoided by apportionment where more than one environment (category) is involved.25 e.g.: If 30 pupils take part in a lesson for one hour this is 30 hours of individual participant engagement.

Fees charged (per hour) # of lets per annum Access to: Full

priced Subsidised Full priced Subsidised Total

Full size 3G pitch £70 £60 600 400 1,000 Half size 3G pitch £45 £40 280 160 440 5/7 a side 3G pitch £70 £50 1,100 1,000 2,100 Full size grass pitch £90 £70 240 0 240 Less than full size grass pitch

£0 £0 0 0 0

Indoor sports hall £0 £0 0 0 0 Meeting room £25 £20 40 50 90 Classroom space (x 5) £25 £20 100 500 600 Total 2,360 2,110 4,470

52.8% 47.2% 100.0% % of lets per annum Share and value of subsidy Overall

income Access to: Full priced

Subsidised £ %

Full size 3G pitch 25.4% 19.0% £4,000 14.5% £66,000 Half size 3G pitch 11.9% 7.6% £800 2.9% £19,000 5/7 a side 3G pitch 46.6% 47.4% £20,000 72.6% £127,000 Full size grass pitch 10.2% 0.0% £0 0.0% £21,600 Less than full size grass pitch

0.0% 0.0% £0 0.0% £0

Indoor sports hall 0.0% 0.0% £0 0.0% £0 Meeting room 1.7% 2.4% £250 0.9% £2,000 Classroom space (x 5) 4.2% 23.7% £2,500 9.1% £12,500 Total 100.0% 100.0% £27,550 100.0% £248,100

ENVIRONMENT/SETTING OF INITIATIVE DELIVERY PURPOSE/OUTCOME/KEY DRIVER(S) Community Education/school Club/CCO Sport and participation A B C

Health and wellbeing D E F

Education and employability G H I Community engagement J K L

Community settings (A, D, G & J)

Education premises & schools (B, E, H & K)

Club and CCO premises (C, F, I & L)

• 3,615 participants • 3,248 hours of engagement • 289,560 participant hours • £474,000 (31.3%)






The four key drivers (intended outcomes) are:• Sport and participation; • Health and wellbeing;• Education and employability;• Community engagement.

The three settings (environments) in which projects are delivered are:• Local community;• Educational establishments/schools;• Club/CCO premises.

Matrix: key outcomes and project environments

Notes:

• The above figures (and those that follow) are boosted by specific types of activity, for example, the hours and spend related to educational projects.

• Valid double counting has been included, where appropriate, see below.


12

By environment this is as follows:

Community settings

Educational settings:• 44.3% of participants• 9.5% of sessions• 6.6% of participant hours and• 15.7% of spend

CCO/club settings

Health and wellbeing initiatives that the CCO is directly associated with tend to be held in educational settings.


Community settings:• 14.5% of participants• 19.9% of sessions• 18.9% of participant hours and• 10.7% of spend


CCO/club settings

Sport and participation initiatives that the CCO is directly associated with tend to be held in community or educational settings.

Sport and participation are the primary drivers for:

• £97,191 (34.4%) of investment, 958 (33.1%) participants, 9,140 (58.4%) hours of engagement and 93,824 (60.8%) hours of individual participation.

• This represents £101.45 spend per participant and £1.04 per participant hour.

Health and wellbeing are the primary drivers for:

• £44,528 (15.7%) of investment, 1,280 (44.3%) participants, 640 (4.1%) hours of engagement and 10,240 (6.6%) hours of individual participation.


14.5

% 19.9

%

18.9

%

10.7

%

28.9

%

43.7

%

41.8

%

23.7

%

0.0%

0.0%

0.0%

0.0%

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

Participants Total # ofSessions

Participanthours

Funding/Spend

Sport & participation

Community (A) Education (B) Club/CC (C)

0.0%

0.0%

0.0%

0.0%

44.3

%

9.5%

6.6%

15.7

%

0.0%

0.0%

0.0%

0.0%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%


Participanthours

Funding/Spend

Health & wellbeing

Community (D) Education (E) Club/CC (F)

KEY PURPOSE

Initiatives have been grouped in relation to four key objectives/primary drivers, as outlined below.




Community settings:• 1.0% of participants• 0.7% of sessions• 1.7% of participant hours and• 2.0% of spend

Educational settings

CCO/club settings:• 5.0% of participants• 2.1% of sessions• 4.5% of participant hours and• 1.3% of spend

Community engagement initiatives that the CCO is directly associated with tend to be held in community or CCO/club settings.

Community engagement is the primary driver for:

• £9,415 (3.3%) of investment, 174 (6.0%) participants, 664 (4.2%) hours of engagement and 9,552 (6.2%) hours of individual participation.



Community settings


CCO/club settings:• 0.9% of participants• 21.3% of sessions• 19.3% of participant hours and• 30.4% of spend

Education and employability initiatives that the CCO is directly associated with tend to be held in educational or CCO/club settings.

Education and employability are the primary drivers for:

• £131,675 (46.6%) of investment, 478 (16.5%) participants, 5,202 (33.2%) hours of engagement and 40,824 (26.4%) hours of individual participation.


0.0%

0.0%

0.0%

0.0%

15.6

%

2.8% 7.

2%

16.2

%

0.9%

21.3

%

19.3

%

30.4

%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%


Participanthours

Funding/Spend

Education & employability

Community (G) Education (H) Club/CC (I)

1.0%

0.7% 1.7%

2.0%

0.0%

0.0%

0.0%

0.0%

5.0%

2.1% 4.

5%

1.3%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%


Participanthours

Funding/Spend

Community engagement

Community (J) Education (K) Club/CC (L)


14

Fees charged (per hour) # of lets per annum Access to: Full

priced Subsidised Full priced Subsidised Total

Full size 3G pitch £70 £60 600 400 1,000 Half size 3G pitch £45 £40 280 160 440 5/7 a side 3G pitch £70 £50 1,100 1,000 2,100 Full size grass pitch £90 £70 240 0 240 Less than full size grass pitch

£0 £0 0 0 0

Indoor sports hall £0 £0 0 0 0 Meeting room £25 £20 40 50 90 Classroom space (x 5) £25 £20 100 500 600 Total 2,360 2,110 4,470

52.8% 47.2% 100.0% % of lets per annum Share and value of subsidy Overall

income Access to: Full priced

Subsidised £ %

Full size 3G pitch 25.4% 19.0% £4,000 14.5% £66,000 Half size 3G pitch 11.9% 7.6% £800 2.9% £19,000 5/7 a side 3G pitch 46.6% 47.4% £20,000 72.6% £127,000 Full size grass pitch 10.2% 0.0% £0 0.0% £21,600 Less than full size grass pitch

0.0% 0.0% £0 0.0% £0

Indoor sports hall 0.0% 0.0% £0 0.0% £0 Meeting room 1.7% 2.4% £250 0.9% £2,000 Classroom space (x 5) 4.2% 23.7% £2,500 9.1% £12,500 Total 100.0% 100.0% £27,550 100.0% £248,100

ENVIRONMENT/SETTING OF INITIATIVE DELIVERY PURPOSE/OUTCOME/KEY DRIVER(S) Community Education/school Club/CCO Sport and participation A B C

Health & wellbeing D E F

Education & employability G H I Community engagement J K L

Community settings (A, D, G & J)

Education premises & schools (B, E, H & K)

Club and CCO premises (C, F, I & L)

• 448 participants • 3,860 hours of engagement • 31,900 participant hours • £35,825 (12.7%) investment • £79.97 per participant • £1.12 per participant hour

• 2,565 participants • 6,284 hours of engagement • 85,874 participant hours • £157,220 (55.6%) investment • £61.29 per participant • £1.83 per participant hour

• 171 participants • 5,502 hours of engagement • 36,666 participant hours • £89,765 (31.7%) investment • £524.94 per participant • £2.45 per participant hour

DELIVERY ENVIRONMENTS: PROJECT SETTINGS

Looking at club/CCO work in the context of the environments in which delivery takes place demonstrates the following:

Delivery environments – impacts and investment/spend

Delivery environments by spend and participants




Adrian WorsleyHead of Communications

T: 01772 325962E: [email protected]

CONTACT

www.efl.com

Documents

Cheltenham Town FC and Cheltenham Town Community Trust · from £26,374 in Gloucester to £32,427 in Cheltenham, compared to a national average of £29,697. Benefits – 4,310 people