Cherry Ppt

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COMPARITIVE ANALYSIS BETWEEN COMPARITIVE ANALYSIS BETWEEN

BRITANNIA AND PARLE BRITANNIA AND PARLE Submitted in partial fulfillment of the requirement of Submitted in partial fulfillment of the requirement of

Graduate Diploma In International Business[GDIB] Graduate Diploma In International Business[GDIB]

Jaganath Institute Of Management Sciences, Delhi Jaganath Institute Of Management Sciences, Delhi

FACULTY SUPERVISOR:FACULTY SUPERVISOR:Ms. Sunita Dahiya SUBMITTED BY:Ms. Sunita Dahiya SUBMITTED BY:

Neha Vij Neha Vij

Cherry Chopra Cherry Chopra

Muskan Maheshwari Muskan Maheshwari Varnita dhingra Varnita dhingra

Raina Raina

Kavita Kavita

Shirish Shirish

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INTRODUCTION INTRODUCTION

BAKERY INDUSTRY OF INDIA BAKING- 1.It is the technique of prolonged cooking of food.

2.Used for the preparation of breads, cakes etc..

BAKING INDUSTRY IN INDIA IS THE LARGEST OF THE FOOD INDUSTRY.

MARKET POTENTIAL-1.Per capital consumption high- Maharashtra and West Bengal.

2. 55% of biscuits are consumed by rural sector.

3. No marketing problem.

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INDIA BISCUITS INDUSTRY

1. India biscuit industry is the largest among all the food industry's.

2. Turnover around Rs.3000 crores.

3. India is known to be the second largest manufacturer of

biscuits the first being USA.4. It classified under two sectors: organized and unorganized.

PRODUCT,OPERATION AND TECHNOLOGY

PRODUCT-Baking is a low technology business.

OPERATION-Bakers collect the material than bake, package and distribute goods.

TECHNOLOGY-Companies include interstate bakeries and

flowers food.

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COMPANY PROFILE OF BRITANNIA COMPANY PROFILE OF BRITANNIA

In 1892,a biscuit started in KOLKATA with an initial In 1892,a biscuit started in KOLKATA with an initial investment of Rs.295.investment of Rs.295.

Britannia mechanized its operations and become 1Britannia mechanized its operations and become 1st st company company

of SUEZ CANAL to use imported gas ovens.of SUEZ CANAL to use imported gas ovens. It was equally recognized for its innovative approach to It was equally recognized for its innovative approach to

product and marketing. product and marketing.

Britannia is India·s largest biscuit firm, with an estimated Britannia is India·s largest biscuit firm, with an estimated

38% market share.38% market share. Its fame largely acknowledged through the colourful Its fame largely acknowledged through the colourful

britannia logos such as Virendra Sehwag and Rahul Dravid britannia logos such as Virendra Sehwag and Rahul Dravid

wear on their bats.wear on their bats.

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BRITANNIA BUSINESS BRITANNIA BUSINESS DAIRY PRODUCT DAIRY PRODUCT

1.Dairy products contribute close to 10% to 1.Dairy products contribute close to 10% to

Britannia·s revenue.Britannia·s revenue.

2.In 2000 2.In 2000- -01,britannia·s market dairy 01,britannia·s market dairy products and its dairy portfolio grew at products and its dairy portfolio grew at

47% and 30% in 200147% and 30% in 2001--02.02.

BISCUITS BISCUITS

1.Brand names of biscuits include tiger,50 1.Brand names of biscuits include tiger,50- - 50,treat,nice and many more.50,treat,nice and many more.

2.Tiger, the mass market brand, realized $150.75 million in 2.Tiger, the mass market brand, realized $150.75 million in sales including exports .sales including exports .

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Company profile of parle Company profile of parle

Parle products are India·s largest manufacture of biscuits Parle products are India·s largest manufacture of biscuits and confectionery.and confectionery.

It symbolizes quality, nutrition and great taste.It symbolizes quality, nutrition and great taste.

Parle company have 40% share Parle company have 40% share ² ² biscuit market and biscuit market and 15%share 15%share ² ² total confectionery.total confectionery.

Company have open work culture. Group lunches and out Company have open work culture. Group lunches and out station team building and mutual understanding are a part of station team building and mutual understanding are a part of work culture.work culture.

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Parle has its plant in PATLANGA for packaging of its Parle has its plant in PATLANGA for packaging of its beverages products.beverages products.

The plant relies on diesel generator (DG).The plant relies on diesel generator (DG).

Due to reliability on DG ,Parle foods bear Due to reliability on DG ,Parle foods bear- -

1. High operation cost 1. High operation cost

2. Inefficiency in production 2. Inefficiency in production

Various units Various units ² ²mother units (5) mother units (5)

- -contact manufacturing units(31) contact manufacturing units(31)

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RESEARCH METHODOLOGY RESEARCH METHODOLOGY

Research methodology comprises defining the problem of Research methodology comprises defining the problem of

collecting, organizing and evaluating data , making collecting, organizing and evaluating data , making

deductions , reaching conclusions and suggesting solutions.deductions , reaching conclusions and suggesting solutions.

Research objective Research objective - -1) price stratiges 1) price stratiges

2) promotional technique 2) promotional technique

3) customer services 3) customer services

4) quality 4) quality

5) innovative products 5) innovative products

Research design Research design - -Explorative research design.Explorative research design.

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Data sources Data sources - - Primary source Primary source

- - secondary source secondary source

Limitations of the study Limitations of the study 1. Less time 1. Less time

2 . Unwillingness of the respondents 2 . Unwillingness of the respondents

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DATA ANALYSIS AND DATA ANALYSIS AND INTERPRETATIONS INTERPRETATIONS

COMPARITIVE ANALYSIS BETWEEN BRITANNIA & COMPARITIVE ANALYSIS BETWEEN BRITANNIA &

PARLE ON THE BASIS OF CONSUMER·S PREFERNCE? PARLE ON THE BASIS OF CONSUMER·S PREFERNCE?

Britannia

Parle

Frontier

Priya GoldOthers

BRANDS PREFERNCE

Britannia 33%

Parle 28%

Frontier 17%

Priya Gold 15%

Others 7%

Britannia products are more preferred by the customers than Parle.

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COMPARITIVE ANALYSIS BETWEEN COMPARITIVE ANALYSIS BETWEEN BRITANNIA AND PARLE ON THE BRITANNIA AND PARLE ON THE

BASIS OF VALUE FOR MONEY? BASIS OF VALUE FOR MONEY?

Both brands i.e. Britannia and Parle give nearly equal value for money to consumers.

Brands

o i n t

a t i n

g

s c a

l e

Britania

Parle

BRANDS RATING

Britannia 3.50

Parle 3.46

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COMPARITIVE ANALYSIS BETWEEN BRITANNIA COMPARITIVE ANALYSIS BETWEEN BRITANNIA AND PARLE ON THE BASIS OF PACKAGING? AND PARLE ON THE BASIS OF PACKAGING?

0

1

2

3

4

5

B ran

5

n

a

n

c a

e

B r an a

ar e

BRANDS RATING

Britannia 3.58

Parle 3.27

The packaging of Britannia is more liked by the

consumers than of Parle.

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COMPARITIVE ANALYSIS BETWEEN BRITANNIA COMPARITIVE ANALYSIS BETWEEN BRITANNIA AND PARLE ON THE BASIS OF QUALITY? AND PARLE ON THE BASIS OF QUALITY?

0

1

2

3

4

5

r an

5

n

a

n

c a

e

rit an i a

Pa rl e

BRANDS RATING

Britannia 3.42

Parle 3.24

Q uality wise consumers prefer Britannia more than Parle.

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COMPARITIVE ANALYSIS BETWEEN COMPARITIVE ANALYSIS BETWEEN BRITANIA AND PARLE ON THE BASIS OF BRITANIA AND PARLE ON THE BASIS OF

VARIETY? VARIETY?

. On the basis of variety, Britannia gives more variety to consumers

than Parle.

Bran s

o i n t

a t i n g

s c a

l e

Britania

Parle

BRANDS RATING

Britannia 3.64

Parle 3.26

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CONCLUSION CONCLUSION

Britannia products are more preferred by consumers than Britannia products are more preferred by consumers than

Parle products.Parle products.

Both brands i.e. Britannia and Parle give nearly equal value Both brands i.e. Britannia and Parle give nearly equal value

for money to consumers. for money to consumers.

The packaging of Britannia is more liked by the consumers The packaging of Britannia is more liked by the consumers

than of Parle.than of Parle.

Q uality wise consumers prefer Britannia more than Parle. Britannia gives more variety to consumers than Parle.

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RECOMMENDATIONS RECOMMENDATIONS

Parle should try to improve the quality of its products.

Packaging of Britannia is liked by people so Parle should

focus on its packaging..

Parle should also focus on variety.

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BIBLIOGRAPHY BIBLIOGRAPHY

www.bakerybazar.com www.bakerybazar.com

Wikipedia.com/baking.html Wikipedia.com/baking.html

http://www.bsimagazine.com/company.asp http://www.bsimagazine.com/company.asp

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Cherry Ppt