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Chicken Farm & Slaughterhouse
Mr. Rami Barhoush, Board Member
Palestine Poultry Company Ltd
Palestine Poultry Company plcInvestment
Total Current InvestmentTotal Current Investment 20 M. USD20 M. USD
Total Expansions CostTotal Expansions Cost 12 M. USD 12 M. USD
Investor 9 M. USDInvestor 9 M. USDPPC 3 M. USDPPC 3 M. USD
Slaughterhouse & Broiler Farms Target Markets
• Main target market will be the West Bank & Gaza Strip.
•Market size is approximately 45 million broiler chicks
annually (12.5 Kg/capita).
•Market growth rate 3.5% annually.
•PPC market share will be 22% By 2012.
• Potential Export in Jordan &
the Gulf region.
Market Sales Mixed will be as follows :
Slaughterhouse & Broiler Farms Market Analysis
Slaughterhouse & Broiler Farms Distribution
Local market will be classified into four territories:
• North, Center, South, and the Gaza Strip
Outlets will be categorized as follows :•PPC owned centres and authorized distributors
•Supermarkets ,restaurants and food outlets
Slaughterhouse & Broiler Farms Competition
•Manual slaughtering and de-feathering small shops.
•Semi manual slaughterhouses (Birzeit & Ramallah)
•Smuggled products from Israeli slaughterhouses
Slaughterhouse Projects Competitive Advantage
•In-house professional veterinary inspection
•Fully Automated process with new technology
•Part of PPC integration (i.e: lower production cost )
•Efficient distribution network
•Sufficient and well placed sales outlets
.
Palestine Poultry Company plc Operating Results
Item Before Expansion After Expansion 2012
Revenue 17 M. USD 72 M USD
Net Income 1.6 M .USD 6.6 M USD
ROA 8% 19%