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Chief’s MessageFall 2014 1
A Message from
C/C Robert Baldridge, SN
• Greetings!
• Let me know what you’re thinking
• I’m here to recruit
Chief’s MessageFall 2014 2
100 Years of Making the Water a Better Place
• Mission: Unchanged
• Focus: Unchanged
• Beliefs: Unchanged
• Commitment: Unchanged
Chief’s MessageFall 2014 3
Our Strategy Must Change• Adapt our strategy to
the needs of today’s boater
Chief’s MessageFall 2014 4
We Will:• Go to the Boater
• Adapt to the need
• Partner up
• Grow
• And….
Chief’s MessageFall 2014 6
Education-Classroom & OTW John Malatak
Brunswick Dealers
•Over 130 Squadrons now participating
•Brunswick awarded cash prizes to the 3 top Squadrons in the 2013 program
Chief’s MessageFall 2014 8
Educational--On the Water Scott McDonald Houston S&PS
Boat OperatorCertificationcontinues togrow.
Chief’s MessageFall 2014 9
Educational—OnLine Eileen Rickard
• Weather for Boaters
• Coming:– Marine Radio– Hurricanes & Boats– GPS– Marine Radar– Cruise Planning
Chief’s MessageFall 2014 10
Educational Dept Upcoming Changes• Course Fee --$10 registration fee– All courses and seminars– Offset by a $10 reduction in catalog prices– First step in preparing for separating the
cost of books from other costs– Separating cost of books from other costs.– Necessary to prepare for E-books– Exam fee included in registration fee except
for those challenging the course
Chief’s MessageFall 2014 11
Educational Dept Upcoming Changes• ABC3 Online—Unproctored on-line
exam– To be available in states where permitted
– Squadrons will continue to receive contact information for course takers
– Better feedback for the student
– Aligns us with the competition
Chief’s MessageFall 2014 12
Educational Dept Upcoming Changes• Price Increase
• 10% Price increase on all catalog items
• Expected to take effect 01DEC14
• Some kits may decline– JN and N likely to use open source
software– Cost of seminar kits likely to be
reduced– Savings passed on where possible
Chief’s MessageFall 2014 13
Preparing USPS for the Preparing USPS for the
Next Next 100100 Years Years
Chief’s MessageFall 2014 14
TodayToday’’s Realitiess Realities
• Lower membership = lower dues income • Forced significant cost cutting• Reduced functionality (cutting
muscle) last several years. • More cutting just not feasible. • Should be adding back
Chief’s MessageFall 2014 15
TodayToday’’s Realitiess Realities
• Public Boating World is Changing
•Need to:
• Analyze emerging new boating public
• Study competing public boating offerings
• Increase Stable sources of income to support operations and the above new directions
Chief’s MessageFall 2014 17
USPS National Committee Members
David L. Allen Jr. Law OfficerKenneth H. Beeber Governing Board - Member EmeritusRobert Hughes Boal Special Projects CoordinatorHorst Boettge Member Cooperative Charting CommitteeVerna L. Clayton Member Government & Partner RelationsAndy C. Hyman III Member Leadership Development Committee
Member Squadron Development ComMember Boat Operator Cert
Vicky L. Jefferis Member Communications CommitteeJohn Kern Chairman Boat Handling CommitteeEdwin G. Kridler Member Leadership Development CommitteeRonald L. Lynch Member Communications CommitteeJames R. McVey Member Offshore Navigation Committee
Chief’s MessageFall 2014 18
USPS National Committee Members
John D. Miller Jr. Member Government & Partner RelationsMember Boat Handling CommitteeAssistant Chairman Program Partner Relations
William F. Mullin Member Publishing& Member Benefits CommitteesWilliam P. O'Neill Assistant Chairman Boat Handling CommitteeRonald Osburn Member Boat Operator CertBilly Owens Member Cooperative Charting CommitteeBarbara M. Pearson Member Communications CommitteeEric Pearson Assistant Chairman Inland/Coastal Navigation CommitteeBradley H. Peters Member Leadership Development Committee
Governing Board - Member EmeritusDaniel D. Ray Governing Board - Member EmeritusKathy Redford Member Squadron Activities CommitteeWilford H. Ross Jr. Member Instructor Development Committee
Chief’s MessageFall 2014 19
USPS National Committee Members
Victor B. Schwartz Assistant Chairman Offshore Navigation CommitteeJoyce F. Shaw Member Government & Partner RelationsTim W. Tate Assistant Chairman Boat Operator CertAubrey W. Vaughan Assistant Chairman Boat Handling CommitteeBetty Walton Member Ship's Store CommitteeLowell G. Ward Member Communications Committee
Member Heritage & ProtocolFredrick C. Wichmann Governing Board - Member EmeritusCharles H. Wilsdorf Member Boat Operator Cert
Member Marine Environment CommitteeJohn P. Wilson Member Government & Partner RelationsV. Jan Wright Member Publishing Committee
Chief’s MessageFall 2014 20
Congratulations 50 Year Members!
• Julian S. Levin–Beaufort Sail & Power Squadron
• Ted D. Clement Jr.–Lake Hartwell Sail & Power Squadron