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Beauty and Personal Care in Hong Kong, China


一、调研说明

中商情报网全新发布的《Beauty and Personal Care in Hong Kong, China

》主要依据国家统计局、国家发改委、商务部、中国海关、国务院发展研究中心、行业协会、

工商、税务、海关、国内外相关刊物的基础信息以及行业研究单位等公布和提供的大量资料，

结合深入的市场调研资料，由中商情报网的资深专家和研究人员的分析。首先，报告对本行业

的特征及国内外市场环境进行描述，其次，对本行业的上下游产业链，市场供需状况及竞争格

局等进行了细致的详尽剖析，接着报告中列出数家该行业的重点企业，并分析相关经营财务数

据。最后，对该行业未来的发展前景，投资风险及投资策略给出科学的建议。本报告是行业生

产、贸易、经销等企业在激烈的市场竞争中洞察市场先机，根据市场需求及时调整经营策略，

为战略投资者选择恰当的投资时机和公司领导层做战略规划提供了准确的市场情报信息及科学

的决策依据。

报告名称 Beauty and Personal Care in Hong Kong, China

出版日期 Jun 2011

报告格式 PDF电子版或纸介版

交付方式 Email发送或EMS快递

中文价格印刷版0元

电子版0元

中文印刷版+电子版0 元

订购热线 400-666-1917

二、报告目录

【About this report】：

This market report provides market trend and market growth analysis of the Beauty and Personal Care

industry in Hong Kong, China. With this market report, you’ll be able to explore in detail the changin

g shape and potential of the industry. You will now be able to plan and build strategy on real industry

data and projections.

The Beauty and Personal Care in Hong Kong, China market research report includes:

§Analysis of key supply-side and demand trends


§Detailed segmentation of international and local products

§Historic volumes and values, company and brand market shares

§Five year forecasts of market trends and market growth

§Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

§What is the market size of Beauty and Personal Care in Hong Kong, China?

§What are the major brands in Hong Kong, China?

§How are sales of mass versus premium beauty products evolving?

§What are the key shifts in retail channel distribution?

Why buy this report?

§Gain competitive intelligence about market leaders

§Track key industry trends, opportunities and threats

§Inform your marketing, brand, strategy and market development, sales and supply functions

Each report is delivered with the following components:

Report: PDF and Word

Market statistics: Excel workbook

Sample Analysis

EXECUTIVE SUMMARY

Beauty and personal care continues to maintain positive value growth

With the economy in Hong Kong starting to gradually recover since the early part of the year, beauty a

nd personal care saw positive value growth in 2010. Middle-

aged consumers were particularly willing to spend on themselves, resulting in satisfactory performanc

es for categories such as skin care and hair care. Men’s grooming also showed glimpses of growth pot

ential. Young males in Hong Kong are becoming more conscious of their appearance, driving the gro

wth for men’s skin care and deodorants.

Products targeted toward middle-aged consumers perform well

Compared to other age groups, people in their 40s and 50s tend to have more disposable income and a

ccumulated savings. Following the trend from the past two years, nourishers/anti-

agers saw a good performance in 2010, attributable to middle-

aged females’ strong demand for skin care products with regenerating properties. Anti-

ageing creams/serums that aim to eliminate eye wrinkles were particularly prominent in 2010. Meanw

hile, new hair care products with damage repair functions were successful in attracting sales among mi


ddle-aged consumers.

Multinationals dominate beauty and personal care

International players continue to lead beauty and personal care. In 2010, none of the top 10 players wit

hin the industry were domestic players. For the last two decades, multinationals have always been inve

sting heavily in marketing support and new product research, creating high entry barriers for domestic

players. Regional beauty brands such as Fancl and Laneíge have seen the active launching of new pro

ducts featuring celebrities to build brand equity as a way to compete with other multinationals such as

Olay and SK-

II. Nonetheless, local companies such as Hin Sang Hong Co Ltd are growing. In 2010, Hin Sang Hong

’s relatively new Beautymate brand managed to become one of the top 10 brands in face masks.

Beauty specialist retailers continues to be an important distribution channel

Beauty specialist retailers such as Sa Sa and Bonjour continued to expand their number of stores in 20

10 in line with the recovery of the economy. Sa Sa and Bonjour each opened eight more stores over th

e last fiscal year. With outlets in convenient locations all over Hong Kong, these beauty specialist retai

lers are able to offer consumers both mass and premium brands at very reasonable prices. Consumers

especially appreciate shopping in these beauty specialist retailers as they can compare prices and try o

ut new products at their convenience.

Technology advancements help with the development of new products

Following the success of products such as Colgate Sensitive Pro-

relief toothpaste and Shiseido Future Solution LX in 2010, research and development will continue to

be the key for launching new products. Companies with strong research and development capabilities,

while having a good understanding of consumer needs, are expected to continue to lead beauty and per

sonal care in Hong Kong in the next five years. In skin care, it will be more common to see therapeuti

cally positioned products after the successful launch of Olay Professional ProX series in 2010.

【Table of Contents】：

Beauty and Personal Care in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care continues to maintain positive value growth

Products targeted toward middle-aged consumers perform well

Multinationals dominate beauty and personal care


Beauty specialist retailers continues to be an important distribution channel

Technology advancements help with the development of new products

KEY TRENDS AND DEVELOPMENTS

Technological breakthroughs inspire new product innovations

Middle-aged consumers continue to be a highly profitable segment

Men’s grooming shows glimpses of growth potential

Celebrity endorsements help drive growth

International companies continue to dominate

MARKET DATA

· Table 1 Sales of Beauty and Personal Care by Category: Value 2005-2010

· Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010

· Table 3 Sales of Premium Cosmetics by Category: Value 2005-2010

· Table 4 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010

· Table 5 Beauty and Personal Care Company Shares by NBO 2006-2010

· Table 6 Beauty and Personal Care Company Shares by GBO 2006-2010

· Table 7 Beauty and Personal Care Brand Shares by GBN 2007-2010

· Table 8 Penetration of Private Label by Category 2005-2010

· Table 9 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010

· Table 10 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 20

10

· Table 11 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015

· Table 12 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015

· Table 13 Forecast Sales of Premium Cosmetics by Category: Value 2010-2015

· Table 14 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2010-2015

DEFINITIONS

· Summary 1 Research Sources

Beauty and Personal Care in Hong Kong, China - Company Profiles

Bonjour Holdings Ltd in Beauty and Personal Care (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING


Esthetics International HK Pte Ltd in Beauty and Personal Care (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

PRODUCTION


Fantastic Natural Cosmetics Ltd in Beauty and Personal Care (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

PRODUCTION


· Summary 6 Fantastic Natural Cosmetics Ltd: Competitive Position 2010

Sunwa Marketing Co Ltd in Beauty and Personal Care (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

PRODUCTION


· Summary 8 Sunwa Marketing Co Ltd: Competitive Position 2010

Water Oasis Co Ltd in Beauty and Personal Care (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

PRODUCTION


· Summary 11 Water Oasis Co Ltd: Competitive Position 2010

World Hair Cosmetics (Asia) Ltd in Beauty and Personal Care (Hong Kong, China)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

PRODUCTION


Baby Care in Hong Kong, China - Category Analysis


HEADLINES

TRENDS

· The continued low birth rate in Hong Kong was the main factor hindering the growth of baby care in

2010. Many Hong Kong people normally do not start a family until a very late age, often well after th

ey have attained a certain financial stability. Married couples are also hesitant to have more than one c

hild given the large amount of money it takes to raise a child with the continually rise in cost of living.

Hong Kong parents are often willing to spend generously on their children. However, the low birth rat

e has significantly deterred the volume growth of baby care.

COMPETITIVE LANDSCAPE

· With its established brand Johnson's Baby, Johnson & Johnson Consumer (Hong Kong) Ltd led baby

care with a 59% value share in 2010. A wide distribution network and strong promotion were the key

winning factors for the brand. Consumers tend to have more confidence in the quality of famous brand

s, which gives Johnson’s Baby an extra advantage over other less well-known brands in the category.

PROSPECTS

· Near the end of the review period, the Consumer Council found that two baby bath products containe

d an "aerobic bacterial count" significantly higher than the limit set for baby care products. The report

will cause parents to be even more careful in terms of choosing the right brands for their babies and/or

children. Well-

known brands will also be benefiting from it as consumers tend to have greater confidence in the quali

ty of famous brands.

CATEGORY DATA

· Table 15 Sales of Baby Care by Category: Value 2005-2010

· Table 16 Sales of Baby Care by Category: % Value Growth 2005-2010

· Table 17 Baby Care Premium Vs Mass % Analysis 2005-2010

· Table 18 Baby Care Company Shares 2006-2010

· Table 19 Baby Care Brand Shares by GBN 2007-2010

· Table 20 Baby Care Premium Brand Shares by GBN 2007-2010

· Table 21 Baby Skin Care Brand Shares by GBN 2007-2010

· Table 22 Forecast Sales of Baby Care by Category: Value 2010-2015

· Table 23 Forecast Sales of Baby Care by Category: % Value Growth 2010-2015

· Table 24 Forecast Baby Care Premium Vs Mass % Analysis 2010-2015

Bath and Shower in Hong Kong, China - Category Analysis

HEADLINES

TRENDS


· The value growth for liquid soap decreased from 7% in 2009 to less than 3% in 2010. In the second

quarter of 2009, the demand for liquid soap products, including hand sanitisers, recorded dramatic gro

wth after the outbreak of swine flu. Owners of brands such as Dettol and Walch were active in launchi

ng promotional support to drive sales. Retail chains, including Watsons, Mannings, and Wellcome, all

launched hand sanitisers under their respective private label brands. However, the spread of swine flu

significantly slowed down during 2010. Demand for liquid soap and hand sanitisers dropped as swine

flu fears subsided.


· Unilever Hong Kong Ltd continued to lead bath and shower with a 22% value share in 2010, attribut

able to its leading brands Dove and Lux. The company’s continual investment in marketing support, w

hich, coupled with its wide distribution network, helps to assure good sales.

PROSPECTS

· Over the forecast period, increasing product differentiation is expected to offset the negative impact f

rom low population growth and growing maturity of the bath and shower category. Many companies a

re expected to launch naturally positioned bath and shower products, while others will continue to intr

oduce combination products with added benefits such as moisturising and whitening.

CATEGORY DATA

· Table 25 Sales of Bath and Shower by Category: Value 2005-2010

· Table 26 Sales of Bath and Shower by Category: % Value Growth 2005-2010

· Table 27 Bath and Shower Premium Vs Mass % Analysis 2005-2010

· Table 28 Bath and Shower Company Shares 2006-2010

· Table 29 Bath and Shower Brand Shares by GBN 2007-2010

· Table 30 Bath and Shower Premium Brand Shares by GBN 2007-2010

· Table 31 Forecast Sales of Bath and Shower by Category: Value 2010-2015

· Table 32 Forecast Sales of Bath and Shower by Category: % Value Growth 2010-2015

· Table 33 Forecast Bath and Shower Premium Vs Mass % Analysis 2010-2015

Colour Cosmetics in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

· Colour cosmetics was able to benefit from the economic recovery since early 2010. The further relax

ation of the Individual Visit Scheme (IVS) boosted the number of mainland Chinese visitors. Accordin

g to the statistics from the Hong Kong Tourism Board, mainland China continued to be the largest visi

tor source with 10.5 million arrivals during the first half of 2010, 27% higher than the figure in 2009.

Cosmetics are often top of the shopping list of many mainland consumers.



· Estée Lauder HK Ltd, with its well-

known brands Estée Lauder and Clinique, continued to lead colour cosmetics in 2010. Continual spen

ding on advertising and established brand image, both among local and mainland consumers, were the

key factors for the company’s success.

PROSPECTS

· Colour cosmetics are expected to continue to benefit from the influx of mainland Chinese tourists ov

er the forecast period. As part of the further relaxation of the Individual Visit Scheme, Shenzhen perm

anent residents can now apply for multi-

entry visas to visit Hong Kong, while residents in many other places in mainland China can also apply

for a single-entry visa.

CATEGORY DATA

· Table 34 Sales of Colour Cosmetics by Category: Value 2005-2010

· Table 35 Sales of Colour Cosmetics by Category: % Value Growth 2005-2010

· Table 36 Colour Cosmetics Premium Vs Mass % Analysis 2005-2010

· Table 37 Colour Cosmetics Company Shares 2006-2010

· Table 38 Colour Cosmetics Brand Shares by GBN 2007-2010

· Table 39 Facial Make-up Brand Shares by GBN 2007-2010

· Table 40 Eye Make-up Brand Shares by GBN 2007-2010

· Table 41 Lip Products Brand Shares by GBN 2007-2010

· Table 42 Nail Products Brand Shares by GBN 2007-2010

· Table 43 Colour Cosmetics Premium Brand Shares by GBN 2007-2010

· Table 44 Forecast Sales of Colour Cosmetics by Category: Value 2010-2015

· Table 45 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2010-2015

Deodorants in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

· Given the hot and humid weather during most of the year in Hong Kong, it is very easy to get sweaty

and have a bad odour. To smell fresh and avoid embarrassment, many people find it necessary to use

deodorants when they go out. Many consumers, males in particular, also started to use deodorants at a

n earlier age. In fact, high school students have now emerged as a consumer group with large market p

otential as they tend to easily get sweaty after they play sports. Adverts launched for the Gatsby brand,

which featured Japanese actor Kimura Takuya, throughout the years also helped young consumers to

have a very positive perception of using deodorants.



· Unilever Hong Kong Ltd continued to lead deodorants with a 25% value share in 2010, attributable t

o its leading brands Rexona and Dove. The company has a wide network of distribution channels, whi

ch, together with the continual investment in marketing support, helps to maintain a good sales perfor

mance.

PROSPECTS

· Celebrity endorsements will continue to be an important promotional strategy, following the success

of the Rexona advertising campaign in 2010. As young male consumers tend to be an important consu

mer group in the category, adverts featuring young celebrities and attractive packaging will continue t

o be used to motivate consumers to buy on impulse.

CATEGORY DATA

· Table 46 Sales of Deodorants by Category: Value 2005-2010

· Table 47 Sales of Deodorants by Category: % Value Growth 2005-2010

· Table 48 Deodorants Premium Vs Mass % Analysis 2005-2010

· Table 49 Deodorants Company Shares 2006-2010

· Table 50 Deodorants Brand Shares by GBN 2007-2010

· Table 51 Deodorants Premium Brand Shares by GBN 2007-2010

· Table 52 Forecast Sales of Deodorants by Category: Value 2010-2015

· Table 53 Forecast Sales of Deodorants by Category: % Value Growth 2010-2015

· Table 54 Forecast Deodorants Premium Vs Mass % Analysis 2010-2015

Depilatories in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

· Depilatories saw a decrease in value sales for the third consecutive year in 2010. Increasingly, more

consumers have found electric shavers able to provide a much cleaner shave and greater convenience.

Increasing competition from laser removal centres also posted a threat to growth for depilatories. Der

mes Laser Removal Centres, for example, have been actively launching marketing support on TV and

in MTR stations.


· Procter & Gamble HK Ltd, with its well-

known brands Gillette Sensor Excel for Women and Gillette Satin Care, continued to lead depilatories

with a 39% value share in 2010. The company offers a wide range of products in depilatories, which i

s the main advantage it has in trying to maintain its leading position.

PROSPECTS


· To cope with the growing threat from electric shavers and hair removal services in beauty salons, co

mpanies in the depilatories category might offer more price discounts over the forecast period, which

may possibly lead to a marginal decrease in unit prices.

CATEGORY DATA

· Table 55 Sales of Depilatories by Category: Value 2005-2010

· Table 56 Sales of Depilatories by Category: % Value Growth 2005-2010

· Table 57 Depilatories Company Shares 2006-2010

· Table 58 Depilatories Brand Shares by GBN 2007-2010

· Table 59 Forecast Sales of Depilatories by Category: Value 2010-2015

· Table 60 Forecast Sales of Depilatories by Category: % Value Growth 2010-2015

Fragrances in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

· Although the economy started to recover from early 2010, fragrances continued to struggle with neg

ative overall growth. Brands continue to find it difficult to attract new users for fragrances. Some youn

g consumers in their 20s even perceive fragrances as products only for more mature people. Some low

- to middle-

income consumers also find fragrances to be only for rich people. To alter the perception of consumer

s, the Body Shop launched the Dreams Unlimited Eau De Parfum, featuring print adverts showing a y

oung girl with an elegant and flowery dress as a way to appeal to younger consumers.


· L'Occitane International SA leads fragrance with a 14% value share in 2010, and was mainly contrib

uted by its strong presence in the premium women’s fragrance. In addition, the company distributes its

products to 17 outlets nationwide, especially in more popular areas in Hong Kong district and Kowlo

on district. Its internationally renowned brand name also added to its performance.

PROSPECTS

· Over the forecast period, companies, including retailers, will continue to look for ways to recruit new

consumers for fragrances. For example, Sa Sa hosted an event called Fragrance Fair to educate potent

ial consumers with product features of fragrances and different products for different occasions. This i

s an effort to recruit new users of fragrances while expanding the current customer base. Manufacturer

s are also expected to strengthen their partnerships with retailers to drive growth.

CATEGORY DATA

· Table 61 Sales of Fragrances by Category: Value 2005-2010

· Table 62 Sales of Fragrances by Category: % Value Growth 2005-2010


· Table 63 Fragrances Company Shares 2006-2010

· Table 64 Fragrances Brand Shares by GBN 2007-2010

· Table 65 Men's Premium Fragrances Brand Shares by GBN 2007-2010

· Table 66 Women's Premium Fragrances Brand Shares by GBN 2007-2010

· Table 67 Forecast Sales of Fragrances by Category: Value 2010-2015

· Table 68 Forecast Sales of Fragrances by Category: % Value Growth 2010-2015

Hair Care in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

· Since the beginning of 2010, Pantene has benefited from a series of TV adverts featuring Hong Kong

Model Qi-qi and Taiwanese artist Lin Chi-ling to promote the Advanced Pantene Pro-

V Milky Treatment Shampoo. The product is specially formulated for colour-

treated and damaged hair. The adverts also claim that the product can strengthen each and every strand

within 10 days. Dove also saw the launch of an advertising campaign in 2010 with Taiwanese celebrit

y Patty Hou to promote the brand’s Damage Therapy Series. The products contain fibre actives and mi

cro moisture serum that can repair hair damage while giving the hair the infusion of moisture it require

s to look shiny.


· With its well-

known brands Pantene, Vidal Sassoon, and Clairol Herbal Essences, Procter & Gamble HK Ltd led ha

ir care with a 23% value share in 2010. An established distribution network and strong marketing supp

ort were two successful factors for these brands.

PROSPECTS

· Product differentiation will continue to be the main strategy for companies to maintain a strong perfo

rmance in hair care. New products with natural ingredients and/or damage-

care formulas are expected to be launched continually in the next five years. Celebrity endorsements

will be a common way to attract awareness and drive sales as well.

CATEGORY DATA

· Table 69 Sales of Hair Care by Category: Value 2005-2010

· Table 70 Sales of Hair Care by Category: % Value Growth 2005-2010

· Table 71 Hair Care Premium Vs Mass % Analysis 2005-2010

· Table 72 Sales of Styling Agents by Type: % Value Breakdown 2006-2010

· Table 73 Hair Care Company Shares 2006-2010

· Table 74 Hair Care Brand Shares by GBN 2007-2010


· Table 75 Styling Agents Brand Shares by GBN 2007-2010

· Table 76 Colourants Brand Shares by GBN 2007-2010

· Table 77 Salon Hair Care Company Shares 2006-2010

· Table 78 Salon Hair Care Brand Shares by GBN 2007-2010

· Table 79 Hair Care Premium Brand Shares by GBN 2007-2010

· Table 80 Forecast Sales of Hair Care by Category: Value 2010-2015

· Table 81 Forecast Sales of Hair Care by Category: % Value Growth 2010-2015

· Table 82 Forecast Hair Care Premium Vs Mass % Analysis 2010-2015

Men's Grooming in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

· Following the trend in other Asian countries, men between 20 and 35 in Hong Kong have been incre

asingly concerned with their appearance. Many of these young males are now willing to spend conside

rably more on men’s grooming, such as deodorants and skin care products, compared to the past five y

ears. As a response to the growing demand for men’s grooming, many brands were particularly active

in launching advertisements featuring young male artists. For example, since summer 2010, Men's Bio

ré has seen a series of adverts featuring young actor Law Chung-

Him in major MTR stations and buses to promote Men's Bioré Facial Foam (Black and White Scrub).


· Procter & Gamble HK Ltd continued to lead men’s grooming with a 25% value share in 2010, attrib

utable to its well-

known brands Gillette Series, Gillette Sensor Excel, and Gillette Mach3. Procter & Gamble HK Ltd h

as a variety of men’s shaving products, which helps the company maintain a leading position in the m

en’s grooming category.

PROSPECTS

· Over the forecast period, manufacturers are expected to continue to launch advertisements to drive sa

les as the ones featuring young male celebrities were particularly effective in 2010. Skin care products

with oil control and acne treatment functions will continue to be popular.

CATEGORY DATA

· Table 83 Sales of Body Shavers by Type: % Value Analysis 2006-2010

· Table 84 Sales of Men’s Grooming by Category: Value 2005-2010

· Table 85 Sales of Men’s Grooming by Category: % Value Growth 2005-2010

· Table 86 Sales of Men's Razors and Blades by Type: % Value Breakdown 2006-2010

· Table 87 Men’s Grooming Company Shares 2006-2010


· Table 88 Men’s Grooming Brand Shares by GBN 2007-2010

· Table 89 Men's Razors and Blades Brand Shares by GBN 2007-2010

· Table 90 Forecast Sales of Men’s Grooming by Category: Value 2010-2015

· Table 91 Forecast Sales of Men’s Grooming by Category: % Value Growth 2010-2015

Oral Care in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

· Colgate-

Palmolive HK Ltd launched a series of TV commercials promoting the Colgate Sensitive Pro-

relief toothpaste during the third quarter of 2010. The adverts emphasise how the product delivers mor

e effective anti-

sensitivity benefits than other brands in the market. On the other hand, Sensodyne saw great activity in

terms of TV and print adverts featuring different dentists explaining why they recommend Sensodyne

toothpaste.


· With its well-known brands, Colgate and Darlie, Colgate-

Palmolive HK Ltd led oral care with a 49% value share in 2010. An established brand image and a wi

de distribution network are the two key factors contributing to the success of the company.

PROSPECTS

· Increasing numbers of consumers will continue to switch from generic oral care products to the ones

with anti-

sensitivity benefits. This will lead to a higher average unit price over the forecast period as anti-

sensitive products are often more expensive. Marketing support will be key in attracting sales as well.

CATEGORY DATA

· Table 92 Sales of Oral Care by Category: Value 2005-2010

· Table 93 Sales of Oral Care by Category: % Value Growth 2005-2010

· Table 94 Sales of Manual and Power Toothbrushes by Category: Value 2005-2010

· Table 95 Sales of Manual and Power Toothbrushes by Category: % Value Growth 2005-2010

· Table 96 Sales of Toothpaste by Type: % Value Breakdown 2006-2010

· Table 97 Oral Care Company Shares 2006-2010

· Table 98 Oral Care Brand Shares by GBN 2007-2010

· Table 99 Toothpaste Brand Shares by GBN 2007-2010

· Table 100 Mouthwash/Dental Rinses Brand Shares by GBN 2007-2010

· Table 101 Forecast Sales of Oral Care by Category: Value 2010-2015


· Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2010-2015

· Table 103 Forecast Sales of Manual and Power Toothbrushes by Category: Value 2010-2015

· Table 104 Forecast Sales of Manual and Power Toothbrushes by Category: % Value Growth 2010-

2015

Sets/Kits in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

· As the economy started to improve in early 2010, consumer sentiments also saw a significant improv

ement, which caused consumers to be more willing to spend on gift sets during holiday seasons. The f

urther relaxation of the Individual Visit Scheme (IVS) also boosted the number of mainland Chinese v

isitors. Many of them often purchase gift sets as souvenirs for friends or family back at home.


· With well-

known brands such as Lancôme, Kiehl's, and Biotherm, L'Oréal HK Ltd continued to lead sets/kits wit

h a 21% value share in 2010. The company’s success is closely related to its continual spending on ad

vertising over the years. The company’s products are also available in a wide variety of distribution ch

annels, making the brands highly accessible to consumers.

PROSPECTS

· Sets and kits will continue to be particularly popular during holiday seasons as gifts for family and fr

iends. Eye-

catching packaging, attractive prices, and advertising will be essential elements for companies to prom

ote sets and kits over the forecast period.

CATEGORY DATA

· Table 105 Sales of Sets/Kits: Value 2005-2010

· Table 106 Sales of Sets/Kits: % Value Growth 2005-2010

· Table 107 Sets/Kits Premium Vs Mass % Analysis 2005-2010

· Table 108 Sets/Kits Company Shares 2006-2010

· Table 109 Sets/Kits Brand Shares by GBN 2007-2010

· Table 110 Sets/Kits Premium Brand Shares by GBN 2007-2010

· Table 111 Forecast Sales of Sets/Kits: Value 2010-2015

· Table 112 Forecast Sales of Sets/Kits: % Value Growth 2010-2015

· Table 113 Forecast Sets/Kits Premium Vs Mass % Analysis 2010-2015

Skin Care in Hong Kong, China - Category Analysis

HEADLINES


TRENDS

· Middle-

aged consumers in Hong Kong, females in particular, are well informed about the need for anti-

ageing skin care products. With the large ageing population in Hong Kong and the high purchasing po

wer among older consumers, brand owners have been very active in launching new products with anti-

ageing benefits supported by large marketing efforts in order to capture this particularly profitable mar

ket segment. For example, in 2010, Estée Lauder launched the Re-

Nutriv series, primarily targeted at females between 40 and 55. The series aims at eliminating wrinkles

and helping consumers restore a youthful appearance. It is claimed that the product contains life-

renewing molecules that can more than double the survival rate of skin cells.


· With its well-known brands SK-

II and Olay, Procter & Gamble HK Ltd lead skin care with a10% value share in 2010. This was largel

y due to the increasing popularity for SK-

II skin care products, as well as the aggressive marketing from manufacturers. Nonetheless, the compa

ny is in close competition with players like L'Oréal HK Ltd, Shiseido Dah Chong Hong Cosmetics Ltd

and Estée Lauder HK Ltd.

PROSPECTS

· Over the forecast period, companies are expected to continue to develop new products with anti-

ageing properties. Naturally positioned products are also expected to be very popular over the next fiv

e years as the trend towards natural ingredients seems to be very prominent in the beauty and personal

care industry.

CATEGORY DATA

· Table 114 Sales of Skin Care by Category: Value 2005-2010

· Table 115 Sales of Skin Care by Category: % Value Growth 2005-2010

· Table 116 Face Masks: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2010

· Table 117 Facial Cleansers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-

2010

· Table 118 Facial Moisturisers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-

2010

· Table 119 Nourishers/Anti-Agers: Skin Whitening vs Non-

Skin Whitening: % Value Breakdown 2007-2010

· Table 120 Toners: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2010

· Table 121 Skin Care Company Shares 2006-2010


· Table 122 Skin Care Brand Shares by GBN 2007-2010

· Table 123 Facial Moisturisers Brand Shares by GBN 2007-2010

· Table 124 Nourishers/Anti-agers Brand Shares by GBN 2007-2010

· Table 125 Firming/Anti-cellulite Body Care Brand Shares by GBN 2007-2010

· Table 126 General Purpose Body Care Brand Shares by GBN 2007-2010

· Table 127 Skin Care Premium Brand Shares by GBN 2007-2010

· Table 128 Forecast Sales of Skin Care by Category: Value 2010-2015

· Table 129 Forecast Sales of Skin Care by Category: % Value Growth 2010-2015

Sun Care in Hong Kong, China - Category Analysis

HEADLINES

TRENDS

· Consumers are well informed about the importance of using sun care products in order to maintain fa

ir skin, which is generally considered as attractive in Hong Kong. Many women in Hong Kong are als

o fully aware of the fact that exposure to the sun’s ultraviolet rays can speed up the skin ageing proces

s. While consumers showed a greater interest in anti-

ageing products in 2010, it was also evident that they have been more willing to spend on sun care pro

ducts as a precautionary measure to reduce wrinkles and fine lines over the long term.


· With its leading brand Coppertone, Schering-

Plough Corp continued to lead sun care with a value share of 17% in 2010. The success of the brand c

an be attributable to its internationally renowned brand name and established distribution channels in

Hong Kong.

PROSPECTS

· Companies are expected to continue to launch sun care products with high SPF values over the forec

ast period as consumers often perceive those products with high SPF values as better. Companies are a

lso expected to invite celebrities and dermatologists to educate consumers with sun protection knowle

dge and promote their own products.

CATEGORY DATA

· Table 130 Sales of Sun Care by Category: Value 2005-2010

· Table 131 Sales of Sun Care by Category: % Value Growth 2005-2010

· Table 132 Sun Care Premium Vs Mass % Analysis 2005-2010

· Table 133 Sun Care Company Shares 2006-2010

· Table 134 Sun Care Brand Shares by GBN 2007-2010

· Table 135 Sun Care Premium Brand Shares by GBN 2007-2010


· Table 136 Forecast Sales of Sun Care by Category: Value 2010-2015

· Table 137 Forecast Sales of Sun Care by Category: % Value Growth 2010-2015

· Table 138 Forecast Sun Care Premium Vs Mass % Analysis 2010-2015

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China Beauty and Personal Care in Hong Kong,pdf.askci.com/2011/07/12142584942.pdf · Beauty specialist retailers continues to be an important distribution channel Beauty specialist