China Beverage Market Repor1

8/2/2019 China Beverage Market Repor1

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large consumer base, making it impossible for major beverage manufacturers to

ignore this share of market. In 2009 the production of carbonated drinks in China

reached 12.542 million tons, up by 13.26% and drop to 15.5% in the total amount of

the soft drink. Analysts believed that in 2010 the sales revenue of Chinas carbonated

beverage industry will be approximately 60 billion yuan, up by 13.2%.

(3) Fruit and Vegetable Juice

In recent years, Chinas fruit juice industry showcases a rapid growth momentum. in

2009, a total of 14.476 million tons of fruit juice was produced, an increase of 22.42%.

Statistics fromwww.askci.comshowed that in 2004-2009, the Compound Annual

Growth Rate of the retail sale of fruit juice in China was more than 15%. In 2009, theamount of fruit juice sold in China reached 11.857 billion liters, with retail sales

revenue of nearly 80 billion yuan. As beverage market in China continues to expand

its capacity, the per capita consumption of beverages maintains a rapid growth.

Consumers need of natural, low sugar, healthy beverage has given rise to the fruit

juice industry. It is predicted that in 2011 the retail sales of Chinas juice drink market

will grow to approximately 100 billion yuan, and by 2015, 160 billion yuan.

(4) Milk Drinks

In recent years, with the development of Chinas national economy, Chinese familys

food structure has been generally improved, and the consumption of dairy products

showed a clear upward trend. The major ground of dairy consumption is in urban

cities. Consumers buying habits of milk product has changed from buying a single

box or a single bag at a time to FCL purchasing, so as to satisfy the need of the whole

family.

Although milk drinks are not something new in the market, it is in recent years that it

achieved a significant development. Now the Wahaha and the Robust, two

groundbreakers of Chinese milk drink industry is a far cry from their good old

days. From the advance of their milk drink products, we can also see the two
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companies each goes for a completely different trajectory. While the Wahahas major

milk drink products are milk products series for children and the Nutrition Express

series, the Robust limits itself to childrens milk drink market. Today in the milk drinks

market becomes more competitive, with Wahaha, Coca-Cola, Small Foreigners,

Wei-Chuan (belongs to the Ting Hsin International Group along with Master Kong),

silver heron and other beverage emterprises like Mengniu, Yili, Brilliant are step into

the milk drinks market.

(5). Tea Beverages

By 2010, company producing tea beverages in China has nearly reached ten

thousand, with some fifty products categories and more than 100 brands. At present,

Domestic market of tea drinks is concentrated on certain brands, for example, the

Master Kongs products account for nearly 50% of the market share. Together with

Uni-president, the two brands market share in the first and second-tier cities arealmost 80%. Viewing from a long-term perspective, the structure of tea drinks

market is bound to be broken. The market share of Master Kong and

Uni-presidentwill gradually decline to a more reasonable situation.

3. Overview of the Chinese Soft Drink Market

1) Production and Sales of Soft Drink Industry,

In 2008, from January to November, total industrial output value of Chinas soft drink

manufacturing industry reached 208,835,015,000 yuan, an increase of 25.67% over

the same period last year; from January to November, the main business income

amounted to 211,505,744,000 yuan, an increase of 22.49% over the same period last

year, achieved a total profit of 16,128,486,000 yuan, an increase of 15.46% over the

same period last year.

In 2009, From January to November, the main business income of Chinas soft drink

manufacturing industry was $ 246,646,634,000, making a total profit of $

22,371,138,000.

In 2010 from January to November the total sales revenue of Chinas beverage
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manufacturing industry reached 824.6594 billion yuan, an increase of 24.46%. faced

with a shrinking demand in the international market and a highly competitive

domestic market, in 2011 Chinas soft drink industry strengthened its marketing

efforts and product innovation so as to maintain a steady growth in production and

sales At the end of November 2010, Chinas soft drink manufacturing industrys total

assets reached 236.945 billion yuan, up by 22.99%. from January to December 2010,

the national accumulative output of soft drinks was 99.84 million tons, an increase of

18.27%. profits from beverage manufacturing industry amounted to 75.3391 billion

yuan, an increase of 21.67%.

2) The Distribution of Soft Drinks Market

In China, production of soft drinks is much higher in the east than in the west.

Comparing the sales amount in absolute terms, cities in east China constitute the

largest market for soft drink consumption, but the growth rate of the soft drinkconsumption in the western China is slightly higher than that of the east. Among the

top four soft drink sales provinces, three (except Zhejiang Province) experienced a

growth of approximately 15%, far less than the sales growth rate of western region.,

which shows the huge potential of the western market.

Due to historical reasons, the eastern region enjoys a more open environment and a

more developed economic situation. After a long period of development, the

beverage market in the eastern region becomes increasingly matured, and beverage

companies in this region have a better functional and institutional system in doingdistribution and R & D technology, etc., while with the domestic and foreign large

enterprises becoming increasingly optimistic about the Northwest beverage market

has a great potential for development. And the market in southwest regions, headed

by that of Chengdu, is also very demanding.


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4. The Development Prospects of China Soft Drinks

The development of Chinese soft drinks market started from the beginning of the

1980s. And in only twenty years of time it has finished the whole developmental

process of soft drink market in the United States and European countries. Today ithas grown into a huge and mature market. In recent years, with rapid economic

growth, rural and urban consumers income levels and spending power continue to

improve, which boost peoples demand on beverage consumption. The domestic

beverage industry has a huge market-based and rely on and enjoys a great room for

growth.

Outlook of the soft drink industry in 2011 and 2015 will maintain a 12% -15% annual

growth rate. the overall size of the industry will continue to expand. As the beverage

market constantly adjusting to changing demand, the soft drink industry will

continue to adjust its production structure, the bottled water will still accounted for

the largest share of the market, tea drinks, protein drinks will increase the proportion

and the healthy drinks will become the major body of the industry structure.

During the Eleventh Five-Year Plan period, China has focused on adjusting the

beverage product structure, and reduces the proportion of carbonated beverages. As

a result, the total production of the beverage continues to increase. The industry

focuses on developing fruit and vegetable juice drinks, plant protein drinks and tea

drinks and other products, moderately develops bottled (tank) mineral water, cola,

etc and gradually reduces the production of carbonated beverages. Driven by the
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favorable policy, the soft drink industry in the future will experience a structural

framework reconstruction, with functional drinks, fruit juice, teas and other healthy

beverages will form the main frame structure. The Pursuit of health drinks will be an

inevitable direction for the Chinas beverage market.

5 Ranking of Soft Drink Brands in China

1) Ranking of Soft Drink Brands:

Ranking of Chinas Top Ten Baverage Brand in 2011

2) Ranking of Soft Drinks Entreprises

Ranking of Soft Drink Manufacturing Companies in 2010

6. Introductions to Major Chinese Beverage Brands

1) Master Kong Group Industry (Holding) Limited

Master Kong Group Industry (Holding) Limited is principally engaged in the

production and sales of Chinas instant noodles, beverages and pastries. The group

began producing instant noodles in 1992, and since 1996 it expanded the business to

pastries and beverages. At present three product items of the group have secured a

significant place in the Chinese food market. The Groups market share of instant

noodles, tea and bottled water are 55.8%, 51.9% and 20.8% respectively, securing a

leading position in the market. The market share of diluted fruit juices and sandwich
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biscuit come as the second in the market with 17.5%, 22.7% respectively.

2). Uni-President Enterprises Corp.

On July 1, 1961, Uni-President Enterprises Corp. was formally established in the

ancient city of Tainan. At present this company has invested in hundreds of related

companies at home and abroad, its project covers a number of consumer goods and

services related with peoples livelihood, making it a diversified integrated Living

Industry Group.

First to introduce Tetra Pak equipment in 1975, Uni-president produced aseptic

packaging aluminum foil asparagus juice, and reversed the trend led by canned

drinks in Taiwan Market ever since. In 1977, it began to make TP aseptic packaged

milk. In 1990 Xinshi Dairy Factory became the first GMP-certified factory. In 1994, the

company, by using the probiotic species, developed AB yogurt that help improve

peoples health. It also was the producer of first bottle of refrigerated packaged

pure tea which changed peoples drinking tea-drinking habit. In 1998, the company

is the first one to introduce the sterile plastic bottles (PET) production line, and

actively introducing new process technologies to create product value and quality

differences, as a result, the product King of tea turned out to be a brilliant success.

In 2005, it introduced the membrane filtrat ion technology and launched the Dr.

Milker fresh milk product.

3)Hangzhou Wahaha Health Foods Co.Ltd

In 1987, Wahahas predecessor Hangzhou Shangcheng District Division-run

Distribution enterprises was established and it launched in 1998Chinas own cola

Wahaha Future Cola; the company produces milk drinks, drinking water, carbonated

drinks, fruit juice , tea, health food, canned food, snacks and other 8 categories more

than 100 varieties of products. Among the top 500 private enterprises in China,

Wahaha ranks the eighth in revenue, the first in profits and the second in paying

taxes.

4) The JDB Group

JDB Group is a Hong Kong-based large-scale manufacturer of specialized beverage.

The JDBs main product is red-cannedWong Lo Kat which is an old traditional

brand, with more than 170 years of history, the red-canned Wong Lo Kat is the

largest producer in the herbal tea industry. Made from pure Chinese herbal medicine,

this beverage can reduce the inner heat. Its sales network spread throughout

mainland Chinas in 30 provinces, municipalities and autonomous regions and now

the products have been exported to Southeast Asia, Europe and America.

5)China Huiyuan Juice Group Ltd.

A Spin-off from Beijing Huiyuan Group, the China Huiyuan Juice Group Limited start
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tading its shares on the Hong Kong Stock Exchange in February, 2007. At present

Huiyuan Group has more than 180 world-class fruit processing snf beverage bottling

production line. Its cold crushing fruit puree processing, concentrated fruit juice

processing, ultra filtration, beverage filling under UHT ultra high temperature

sterilization, aseptic cold filling other technology are in a world-leading position. In

the nearly 18 years ever since the Group was established, it has established 40

modern factories he countrys 22 provinces and autonomous regions, set up links

with more than 500 acres standardized high-quality fruit production base, built a

basic sales and service network throughout the country and a national system of fruit

juice industrial management.

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China Beverage Market Repor1