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CHINA - CEEC Tourism Cooperation4th High Level Meeting
Working Session: Health Tourism
Positioning Croatia’s Health Tourism Industry in the CEEC Context
Neda Telišman-KošutaInstitute for Tourism, Zagreb, CroatiaDubrovnik, 18-20 September 2018
CHINA-CEEC Tourism Cooperation
4th High Level Meeting, Dubrovnik 2018
Institute for Tourism
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• Public institution
• Research and consultancy in tourism and hospitality
• UNWTO Affiliate member
Authors of:
• Tourism Development Strategy of Croatia to 2020
• Health Tourism Development Action Plan
Izvor: Antena, Zadar
CHINA-CEEC Tourism Cooperation
4th High Level Meeting, Dubrovnik 2018
Croatia’s changing tourism industry
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• Great diversity of landscape and heritage• 10 UNECSO Heritage sites
• 86.2 million overnights (2017) • 6.2% yearly average rate of growth (2017/2010)
• From China (2017): • 235.000 overnights• +53% from 2017/2016
• Tourism accounts for 10.4% of GDP (2011)
Izvor: HZZ
CHINA-CEEC Tourism Cooperation
4th High Level Meeting, Dubrovnik 2018
Health tourism: Croatia’s Strategic Orientation
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Source: Fiveprime
Tourism Development Strategy of Croatia to 2020:
• Health tourism seen as one of Croatia’s leading tourism products
• Key role in extending the tourism season and in dispersing tourism activity beyond coastline
CHINA-CEEC Tourism Cooperation
4th High Level Meeting, Dubrovnik 2018
Market drivers
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• Demographic change
• Unhealthy lifestyles
• Baby boomer state of mind
• Changing values
Source: Time Out
CHINA-CEEC Tourism Cooperation
4th High Level Meeting, Dubrovnik 2018
Market needs
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• Treatments based on natural healing factors
• Treatment of ‘modern ailments’
• Esthetic treatment/surgery
• Laser vision treatments
• Dental treatments
• IVF
• Rehabilitation
Source: Hrvatske vode
CHINA-CEEC Tourism Cooperation
4th High Level Meeting, Dubrovnik 2018
The CEEC
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Sou
rce:
CC
EEC
EXP
O.o
rg
• One of Europe’s traditional health regions
• Today becoming a new ‘hub’ in health, especially medical, tourism
CHINA-CEEC Tourism Cooperation
4th High Level Meeting, Dubrovnik 2018
Croatia’s valuable and unique resources
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Source: Net.hr
• Thermal spas
• Thalassotherapy
• Naphthalane
• Medical expertise
• Hospitality expertise
CHINA-CEEC Tourism Cooperation
4th High Level Meeting, Dubrovnik 2018
Croatia’s focus
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• Wellness• Spa • Medical
Source: Lošinj Health
CHINA-CEEC Tourism Cooperation
4th High Level Meeting, Dubrovnik 2018
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Thank you
Source: Camps Cres Lošinj
