China Television Dvd Video Equipment Market Report

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CHINA TELEVISION,

DVD & VIDEO

EQUIPMENT MARKET

REPORT

Beijing Zeefer Consulting Ltd.

November 2011



I N T R O D U C T I O N

This report discusses the television, DVD & video equipment market in China

mainly from the following sections.

- Size of Television, DVD & Video Equipment Market in China

Based on Zeefer's China Market Size Formula, by the analysis on China

television, DVD & video equipment market size, industry sales revenue and

domestic television, DVD & video equipment output in 2008 - 2010, this

report presents a picture of the real development of television, DVD & videoequipment market in China and changes in the overall market size.

- Hot Areas of China Television, DVD & Video Equipment Market

Based on the comparison and analysis on China's television, DVD & video

equipment production and import in different provinces or cities, this report

points out those hot areas in China for television, DVD & video equipment

market deserve most attention.

- Top 10 Enterprises in China Television, DVD & Video Equipment

Industry

Based on the comparison and analysis on top 10 leading enterprises in China

television, DVD & video equipment industry in terms of sales revenue,

market share and number of employees, the report shows their positions in

the television, DVD & video equipment market in China. Additionally, this

report lists basic contact information of the top 10 leading enterprises.

- Market Share and Market Structure of China Television, DVD &

Video Equipment Market

This report analyzes the television, DVD & video equipment market share

distribution in China by segments based on enterprises nature (leading

enterprises, foreign enterprises, state-owned and private enterprises) and

regional markets in China in terms of sale revenue, profitability, production

volume, number of enterprises and the value of imports... The report offersdata on the market shares of foreign enterprises and enterprises in other



forms. It also offers a comparison of profitability by forms of enterprise

ownership, presents a picture of the market share of leading enterprises and

the distribution of major regional markets in China. In addition, the report

figures out the structure and concentration ratio of the current television,

DVD & video equipment market in China by means of Bain's Market

Structure Classification and Index of CR4.

- Import and Export of Television, DVD & Video Equipment Products

In this section, the report includes the main source countries / regions of

imported television, DVD & video equipment products for China and their

market shares, the domestic destinations of imported television, DVD & video

equipment products in China and shares for these destinations, major exportdestinations (countries or regions) for Chinese produced television, DVD &

video equipment products and shares of these destinations, major origins of

the exported television, DVD & video equipment products and their shares.

- Television, DVD & Video Equipment Industry Standards in China

The report lists relevant national standards and/or industrial standards

concerning television, DVD & video equipment products generally accepted

in the television, DVD & video equipment industry in China, including

standard names both in Chinese and English as well as their unified code

numbers.

- Major Television, DVD & Video Equipment Importers in China

The report lists 10 major importers for television, DVD & video equipment

products in China and provides their contact information such as company

name, address, website, telephone number and fax number.

- Summary on Key Statistics of the Television, DVD & Video

Equipment Industry in China

Based on the concise analysis on the sales revenue, production volume,

number of enterprises, total profit, total loss, total assets, return on the asset

and profit margin as well as other key statistics, China Television, DVD &

Video Equipment Market Report presents the current situation, the growth

rate and profitability of the television, DVD & video equipment industry inChina.



D E C L A R A T I O N

Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")

provide this report with the greatest possible care. Nevertheless, Zeefer makes

no guarantee whatsoever regarding the accuracy, utility, or certainty of the

information in this report. Further, Zeefer disclaims any and all responsibility

for damages that may result from the use or non-use of the information in this

report.

The information in this report may be incomplete and/or may differ in

expression from other information in elsewhere by other means. The

information contained in this report may also be changed or removed without

prior notice.



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C O N T E N T

CHAPTER 1 PRODUCT DEFINITION.................................................................1

CHAPTER 2 MARKET SIZE ...................................................................................3

2.1 ANALYSIS ON THE TELEVISION, DVD & VIDEO EQUIPMENT

MARKET SIZE.........................................................................................................3

2.2 PRODUCTION VOLUME OF MAJOR PRODUCTS IN RECENT YEARS

....................................................................................................................................5

2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6

CHAPTER 3 HOT SPOTS FOR TELEVISION, DVD & VIDEO

EQUIPMENT PRODUCTS ACROSS CHINA...................................................10

CHAPTER 4 INDUSTRY OVERVIEW................................................................12

4.1 A SUMMARY ON THE INDUSTRY............................................................12

4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13

CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................17

5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................17

5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF TELEVISION,

DVD & VIDEO EQUIPMENT PRODUCTS ......................................................19

5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THEIMPORTED TELEVISION, DVD & VIDEO EQUIPMENT PRODUCTS...19

5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE

CHINA ................................................................................................................21

5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS...........................22

5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................23

CHAPTER 6 THE MARKET SHARE...................................................................25

6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES

REVENUE ..............................................................................................................25

6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE

FROM LEADING ENTERPRISES ...................................................................25

6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10

ENTERPRISES WITH INDUSTRY AVERAGE..............................................27

6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE

MARKET SHARE..................................................................................................29

6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND

IN RECENT YEARS..............................................................................................31

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN

TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............31

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6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN

ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES

OF OTHER OWNERSHIP ................................................................................33

6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON

WITH ENTERPRISES OF OTHER OWNERSHIP .........................................35

CHAPTER 7 TOP 10 ENTERPRISES ...................................................................38

7.1 HISENSE GROUP CORP. ..............................................................................38

7.2 SICHUAN CHANGHONG ELECTRONICS GROUP CORP. .................38

7.3 NANJING SHARP ELECRONICS CO., LTD..............................................39

7.4 KONKA GROUP CO., LTD...........................................................................40

7.5 TCL (HUIZHOU) CORPORATION.............................................................40

7.6 SHENZHEN SKYWORTH-RGB ELECTRONIC CO., LTD......................41

7.7 CHINA HUALU GROUP CORP. .................................................................42

7.8 PANASONIC PLASMA DISPLAY SHANGHAI CO., LTD.....................42 7.9 TIANJIN SAMSUNG ELECTRONIC CO., LTD.........................................43

7.10 SHANGHAI SUOGUANG VISUAL PRODUCTS...................................43

CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................45

CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................47

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C H A P T E R 3

H O T S P O T S F O R T E L E V I S I O N ,

D V D & V I D E O E Q U I P M E N T

P R O D U C T S A C R O S S C H I N A

Figure 5 Nationwide distribution map of television, DVD & video equipment mfg.

enterprises above designated size across China

Guangdong, Jiangsu and Zhejiang are the major production bases fortelevision, DVD & video equipment in China. From Jan. to Nov. 2010,

1-3 1

4-6 4

7-9 7

10-89 10

90+ 90

Liaoning

Jilin

Heilongjiang

Inner Mongolia

Xinjian

Tibet

Qinghai

Hebei

Shanxi

Jiangsu

Zhejiang

Anhui

Fujian

Jiangxi

Shandong

Henan

Hubei

Hunan

GuangdongGuangxi

Hainan

Sichuan

Guizhou

Yunnan

ShaanxiGansu

Ningxia

Chongqing

Beijing

Tianjin

< 4

6

< 49

< 4

24

46

32

9

24

5

26

< 4

6

4

2579

10

< 4

< 4

Shanghai

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31 Beijing Zeefer Consulting Ltd.


6.3 MARKET POSITION OF FOREIGN

ENTERPRISES AND THE TREND IN RECENT

YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN

ENTERPRISES IN TERMS OF THE NUMBERS AND THE

COMPARISON OF FOREIGN ENTERPRISES AND

ENTERPRISES OF OTHER OWNERSHIP

Figure 17 Changes in the percentage of numbers of foreign television, DVD & video

equipment mfg. enterprises across China and the comparison of foreign enterprises and

enterprises of other ownership

In 2010, among the 479 television, DVD & video equipment mfg. enterprises

above designated size across China, 232 are foreign enterprises, accounting

for about a share of 48.43% of all. In terms of the number of enterprises, there

2008 2009 2010全国 441 478 479

oreign-funded 244 240 232

of ownership 247

oreign-funded 244 240 232 ded

Private 115 142 153 ivate

Joint-equity 13 13 15

Others 69 83 79

oreign-funded 55% 50% 48%

Private 26% 30% 32%

Joint-equity 3% 3% 3%

Others 16% 17% 16%

Percentage of foreign e nterprises

in terms of the number of

enterprises in 2010

48.43%51.57%

Foreign-funded Others type of ow nership

Changes in the percentage of

numbers of foreign-funded

enterprises

55%

50% 48%

26% 30% 32%

3% 3% 3%

16% 17% 16%

2008 2009 2010

Foreign-funded Private

Joint-equity Others

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China Television Dvd Video Equipment Market Report