24
ChinaEdu Corporation (Nasdaq: CEDU) Leading Education Services Provider in China September 2008

ChinaEdu Corporation (Nasdaq: CEDU)

  • Upload
    others

  • View
    4

  • Download
    0

Embed Size (px)

Citation preview

ChinaEdu Corporation (Nasdaq: CEDU)

Leading Education Services Provider in ChinaSeptember 2008

1

Forward-Looking Statements

This presentation contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including certain plans, expectations, goals, and projections, which are subject to numerous assumptions, risks, and uncertainties. Forward- looking statements involve known and unknown risks, uncertainties and contingencies, many of which are beyond our control which may cause actual results, levels of activity, performance or achievements to differ materially from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. The Company’s actual results could differ materially from those contained in the forward- looking statements due to a number of factors, including those described under the heading “Risk Factors” in the Company’s final prospectus filed with the Securities and Exchange Commission on December 11, 2007, and in documents subsequently filed by the Company from time to time with the Securities and Exchange Commission. Unless required by law, the Company undertakes no obligation to (and expressly disclaim any such obligation to) update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Introduction

3

Company Overview

ChinaEdu is a leading education services provider in China Largest service provider to the online degree education market in China

Unique and proven business model: Comprehensive services to top-tier universities in China through exclusive long-term partnerships

Exceeded 230,000 total revenue students (includes all business segments)

Strong revenue growth since inception (42% revenue CAGR between 2003 to 2007)

Established proprietary service and technology platform developed and refined over the past eight years

4

ChinaEdu's Strong Management Team

Years with Management Position Background Company

Senior Manager, Ernst & Young (NY)MBA, Columbia Business School

Julia Huang Chairman CEO

Shawn Ding President COO Director

Zonglian Gu GM, CMR Web Dean, Renmin Online Director

Wen Liu VP Technology

CTO, Infostream SoftwareMA, New Jersey Institute of Technology

Highly experienced with both Sino–US backgrounds

7

6

6

2

Professor of Renmin UniversityBA, Renmin University

Deputy General Manager, Beijing MoVision Technologies Director, China SciTech Business of Henderson Holdings

5

Business Segments: Online and Site-Based Online education programs currently represent over 80% of revenue

Online Degree Program Services 81.9% of 2Q08 Revenue

International Curriculum Programs8.3% of 2Q08 Revenue

Note: Three months ending June 30, 2008

Private Primary and Secondary Schools 4.7% of 2Q08 Revenue

Online Tutoring and Test Preparation Programs5.1% of 2Q08 Revenue

On

line

Del

iver

ySi

te-B

ased

Del

iver

y

6

Investment Highlights

SUCCESSSUCCESS

Scalable Business ModelOnline education model drives margin expansion (online degree business gross margin improved from 62.3% in 2004 to 71.3% in 2007 and 75.8% for first half 2008)

Leading Market PositionHigh barriers to entryExclusive partnerships of 15 to 50 years with ten top-tier universitiesSigned 8 new strategic partnerships, bringing a total of 20 university partnerships

Early Stage and High Growth Industry

Favorable macroeconomic and industry trends

Robust Revenue GrowthConsistent top-line growth: 42% CAGR from 2003-2007

Capture Industry Growth Opportunities

Expand learning center network to provide vertical integration, drive student enrollment, improve margins and attract new university partners

Proven Track Record

Well-established, strong brand name

7

History and MilestonesFast Growing Education Company

20,000

70,000

120,000

170,000

220,000

Signed an agreement with Renmin University

Company founded

Education platform beta-testing completed

Entrance exam for first batch of

registered applicants

Signed an agreement with Southern Yangtze University

Signed an agreement with East China University of Science and Technology

Formed JV with Dongbei University of Finance and Economics

Formed JV with Chongqing University

Signed service agreement with Nanjing University

Acquired Wellent Education Company to enter into K-12 private school sector

Signed an agreement with Anqing No.4 School to own and operate Anqing Foreign Language School

Acquired FEC International Program

Signed an agreement with China Agriculture University

Signed a contract with Jinzhou High School to own and operate the school

Acquired BCIT Program

Formed JV with Beijing Language and Culture University

Formed JV with Central University of Finance and Economics

Received approval from MOE to operate learning center network

Signed service agreement with Lanzhou University

Formed JV with Shanghai University of Finance & Economics

Signed Agreement to form JV with Beijing Forestry University

NASDAQ IPO

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

Total Enrollment

2008

8

Vast Growth Potential in Chinese Education Market Population creates the world’s largest education market

China’s economic growth is driving demand for higher education

Integration into global economy leads to increased demand for skilled labor

Emphasis on higher education and English proficiency

Income potential drives demand for degreesCollege graduates earn 2x that of high school graduates

Education spending projected to reach $242 billion by 2010 (approx. 3x current levels)

50% of college applicants denied acceptance to colleges annually due to capacity constraints

Rapid growth in private educational services

Online education is becoming the primary vehicle for adult education

Growth Strategy and Performance

10

Core Business Growth Strategy

Secure new university partners

Increase enrollment at existing schools

Aggressively expand learning center network

Building online degree programs through organic growth

11

Online Degree Programs Exclusive Partnerships with Top-Tier Universities

Exclusive partnerships with top educators in ChinaLong-term partnerships of 15-50 years set high barrier to entry

(1) Waiting for approval from the MOE to operate online degree program.

Central University of Finance & Economics (1)

Liaoning

China Agricultural University

Guangxi Taiwan

East China University of Science and Technology

Jiangnan University

Shanghai University ofFinance and Economics (1)

Dongbei University of Finance and Economics

Nanjing University

Hong KongMacao

Lanzhou University

Chongqing University

Chongqing

LanzhouDalian

Beijing

Nanjing

Wuxi

Beijing Forestry University (1)

Renmin University of China

Beijing Language andCulture University

AccountingBusiness AdministrationCivil EngineeringComputer Sciences

Key Concentrations Offered

International TradeLawLiterature

EconomicsEnglishFinanceForestry

Shanghai

12

Online Degree Programs Strong Growth in Enrollment and Revenue

Only comprehensive outsourced service provider

Proven win-win business model True partnership with Universities

Successful track record and strong pipeline

Formed 12 partnerships in 10 years

Robust student enrollment growth driven by new university partnerships and increased enrollments at existing schools

Total revenue student enrollment of approximately 192,000 in 2007

47,00064,000

83,000

141,000

192,000

0

50,000

100,000

150,000

200,000

250,000

2003 2004 2005 2006 2007

CAGR = 42%

No. of Online Degree Revenue Students

3 6 6 7 9No. of Universities

(with online program approved)

13

Online Degree Programs Comprehensive Service Offering

Offer comprehensive one-stop-shop service to universitiesProvide unparalleled technology and service platform

Student

University Selection

Degree and Course Offerings

LearningCenter

Entrance Exams

Registration and Enrollment

Payment Processing

Student Services

Course Exams

Online Degree

Enrollment MarketingLearning Management SystemsCourseware DevelopmentAcademic ServiceStudent Administration

University

Sponsorship

Confers Degrees

(1) Excluding CRTVU University correspondent students.(2) Only refers to approved online degree programs.

3 For-Profit Operators 2,200 Learning Centers

1 of 3 licensed operators nationwide

Market Size:

ChinaEdu Market Share:

1.8 million students(1)

Approx. 230,000 students

67 Online Degree Programs(1)

9 Online Degree Programs(2)

14

Vertically Integrated Online Degree Program Value Chain

Expanding learning centers which serve as recruitment and testing centers

Students

Learning Center

Learning Center

Learning Center

University

Online Degree Programs

Tuition fees: Students pay tuition to a university for an online degree program

University fees: University retains approximately 10% of tuition as administrative fees

Learning center fees:

University pays approximately 30%-60% of tuition dollars to a learning center for recruitment, proctored testing and other services

Service fees: University pays ChinaEdu a service fee which ranges from approximately 30%-60% of total student tuition for its online degree and technology platform

Online Degree Services

15

Learning Center Network Provides Strategic Growth Opportunity

Vertical integration opportunity adds strategic valueLearning centers on average capture approximately 30% to 60% of tuition dollarsPersonal attention to students improves service quality and retentionMore effective marketing efforts to drive enrollmentEnhance brand and attract new partners

Expanding learning center network10 wholly owned learning centers in four provinces and cities

One of three companies with MOE approval to operate learning centers in multiple provinces10 fully operational centers in Beijing, Shanghai, Jiangsu and Zhejiang as of the end of June 2008

32 franchised learning centersObtained provincial level approval to expand the networkProject 50 to 60 franchised learning centerswill be operational by end of 2008

16

Online Tutoring and Test Prep: 101 Online SchoolMarket dynamics

Highly fragmented, severely underserved, few regulatory constraints, consumer oriented One child policy is increasing educational spending per child

Established brand and platform101 Online is a leading online K-12 after school program with >10 years of brand recognitionComprehensive online tutoring, self study and test preparation service providerSignificant opportunity to be the dominant player

Clear initiatives to grow businessContinuously update product

Enhance 101 website to improve customer experience

Strengthen marketing effortsCampaigns to enhance brand awareness and generate more sales leads

Realign sales force and customer service operationsIncrease effectiveness and efficiency

Improve consumer recognition and student services to attract and retain more students

Emphasis on post-sales services to improve recurring revenue dynamics

17

Emerging Business Segments: Site-based Programs

International Curriculum ProgramsFEC Programs: Provides secondary schools with high-quality English instructional programsBCIT Programs: Provides international post-secondary curriculums to selected polytechnic colleges

Growth strategyIncrease penetration by forming more international school partnershipsExplore strategic relationships with overseas curriculum providers

Private Primary and Secondary SchoolsTwo highly respected private schools in operation: Anqing, PingdingshanJingzhou High School under construction

Growth strategy: Establish high-quality private schools to meet growing market demand and capitalize on increasing educational spending

Expand capacity and range of grade levelsIncrease enrollment across the board

Anqing Jingzhou

Pingdingshan

18

156.8 202.2100.9 98.5 48.6 65.1

64,000 83,000

141,000

192,000

100,000

125,000

0

50

100

150

200

250

2004 2005 2006 2007 2Q07 2Q08

RMB m

0

50,000

100,000

150,000

200,000

250,000

Online Degree Program Revenue No. of Online Degree Students

Net

Rev

enue

79.563.7

265.0

213.5

126.4100.9

0

50

100

150

200

250

300

2004 2005 2006 2007 2Q07 2Q08

RMB m

Successfully Capitalizing on Market Trends; Continuous Top-Line Growth Driven by Online Degree Programs

Robust year-over-year top-line growth

Revenue CAGR of 42% between 2003 to 2007

Growth primarily driven by significant growth in online degree programs

Online degree program revenue doubled from 2004 to 2007, growing to RMB 202.2 million in 2007Student enrollment tripled during the same period to 192,000 at end of 2007

Continued Strong Revenue Growth

Online Degree Program Revenue

19

Online Degree Business Gaining Momentum

2Q08 Revenue Breakdown

Note: Period ending June 30, 2008

81.9%

4.7%8.3%

5.1%

Online Degree Private School

International Curriculum Online Tutoring

2Q07 Revenue Breakdown

Revenue contribution from online degree programs increased to 81.9% in 2Q08 from 76.4% in 2Q07, driven by strong market demand and student enrollment growth

Diverse Revenue Mix to Drive Continued Growth

76.4%

5.0%10.6%8.0%

Online Degree Private School

International Curriculum Online Tutoring

20

Continued Expansion of Gross Margin…

79.3%75.6%71.3%67.3%

60.7%62.3%70.6%68.9%

63.6%62.4%57.9%

62.3%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

2004 2005 2006 2007 2Q07 2Q08

Gross Margin for Online Degree Program Gross Margin

Consistently increasing gross margins amid inflationary environment

Scalable business model enables margin expansionTotal gross margin of 70.6% in 2Q08 vs. 68.9% in 2Q07Gross margin for online degree programs increased to 79.3% in 2Q08 vs. 75.6% in 2Q07

Strong Gross Margin Development

21

…and Strong EBITDA Performance

EBITDA (non-GAAP) increased by 10.9%Adjusted EBITDA (non-GAAP) increased by 11.9%

(in thousands) Six Months Ended

June 30, 2007

RMB

June 30, 2008

RMB

June 30, 2008

USD

Net Income 12,474 11,274 1,643

EBITDA 41,753 46,152 6,728

Adjusted EBITDA 43,068 48,206 7,027

(*) Definition of EBITDA: earnings before interest, taxes, depreciation, amortization and minority interest.(**) Definition of adjusted EBITDA: earnings before interest, taxes, depreciation, amortization, share-based compensation and minority interest.

EBITDA is a key indicator for education companies

22

Solid Balance Sheet

(in thousands) June 30, 2008

June 30,2008

RMB US$

Cash and cash equivalents 400,737 58,424 Accounts receivable, net 13,722 2,001

Term deposit 33,000 4,811 Amounts due from related parties 168,610 24,582Total current assets 634,498 92,505 Deferred revenues 80,963 11,804Total current liability 197,199 28,750Long term debt 23,568 3,436

Thank You