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Forward-Looking Statements
This presentation contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including certain plans, expectations, goals, and projections, which are subject to numerous assumptions, risks, and uncertainties. Forward- looking statements involve known and unknown risks, uncertainties and contingencies, many of which are beyond our control which may cause actual results, levels of activity, performance or achievements to differ materially from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. The Company’s actual results could differ materially from those contained in the forward- looking statements due to a number of factors, including those described under the heading “Risk Factors” in the Company’s final prospectus filed with the Securities and Exchange Commission on December 11, 2007, and in documents subsequently filed by the Company from time to time with the Securities and Exchange Commission. Unless required by law, the Company undertakes no obligation to (and expressly disclaim any such obligation to) update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
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Company Overview
ChinaEdu is a leading education services provider in China Largest service provider to the online degree education market in China
Unique and proven business model: Comprehensive services to top-tier universities in China through exclusive long-term partnerships
Exceeded 230,000 total revenue students (includes all business segments)
Strong revenue growth since inception (42% revenue CAGR between 2003 to 2007)
Established proprietary service and technology platform developed and refined over the past eight years
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ChinaEdu's Strong Management Team
Years with Management Position Background Company
Senior Manager, Ernst & Young (NY)MBA, Columbia Business School
Julia Huang Chairman CEO
Shawn Ding President COO Director
Zonglian Gu GM, CMR Web Dean, Renmin Online Director
Wen Liu VP Technology
CTO, Infostream SoftwareMA, New Jersey Institute of Technology
Highly experienced with both Sino–US backgrounds
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6
6
2
Professor of Renmin UniversityBA, Renmin University
Deputy General Manager, Beijing MoVision Technologies Director, China SciTech Business of Henderson Holdings
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Business Segments: Online and Site-Based Online education programs currently represent over 80% of revenue
Online Degree Program Services 81.9% of 2Q08 Revenue
International Curriculum Programs8.3% of 2Q08 Revenue
Note: Three months ending June 30, 2008
Private Primary and Secondary Schools 4.7% of 2Q08 Revenue
Online Tutoring and Test Preparation Programs5.1% of 2Q08 Revenue
On
line
Del
iver
ySi
te-B
ased
Del
iver
y
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Investment Highlights
SUCCESSSUCCESS
Scalable Business ModelOnline education model drives margin expansion (online degree business gross margin improved from 62.3% in 2004 to 71.3% in 2007 and 75.8% for first half 2008)
Leading Market PositionHigh barriers to entryExclusive partnerships of 15 to 50 years with ten top-tier universitiesSigned 8 new strategic partnerships, bringing a total of 20 university partnerships
Early Stage and High Growth Industry
Favorable macroeconomic and industry trends
Robust Revenue GrowthConsistent top-line growth: 42% CAGR from 2003-2007
Capture Industry Growth Opportunities
Expand learning center network to provide vertical integration, drive student enrollment, improve margins and attract new university partners
Proven Track Record
Well-established, strong brand name
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History and MilestonesFast Growing Education Company
20,000
70,000
120,000
170,000
220,000
Signed an agreement with Renmin University
Company founded
Education platform beta-testing completed
Entrance exam for first batch of
registered applicants
Signed an agreement with Southern Yangtze University
Signed an agreement with East China University of Science and Technology
Formed JV with Dongbei University of Finance and Economics
Formed JV with Chongqing University
Signed service agreement with Nanjing University
Acquired Wellent Education Company to enter into K-12 private school sector
Signed an agreement with Anqing No.4 School to own and operate Anqing Foreign Language School
Acquired FEC International Program
Signed an agreement with China Agriculture University
Signed a contract with Jinzhou High School to own and operate the school
Acquired BCIT Program
Formed JV with Beijing Language and Culture University
Formed JV with Central University of Finance and Economics
Received approval from MOE to operate learning center network
Signed service agreement with Lanzhou University
Formed JV with Shanghai University of Finance & Economics
Signed Agreement to form JV with Beijing Forestry University
NASDAQ IPO
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
Total Enrollment
2008
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Vast Growth Potential in Chinese Education Market Population creates the world’s largest education market
China’s economic growth is driving demand for higher education
Integration into global economy leads to increased demand for skilled labor
Emphasis on higher education and English proficiency
Income potential drives demand for degreesCollege graduates earn 2x that of high school graduates
Education spending projected to reach $242 billion by 2010 (approx. 3x current levels)
50% of college applicants denied acceptance to colleges annually due to capacity constraints
Rapid growth in private educational services
Online education is becoming the primary vehicle for adult education
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Core Business Growth Strategy
Secure new university partners
Increase enrollment at existing schools
Aggressively expand learning center network
Building online degree programs through organic growth
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Online Degree Programs Exclusive Partnerships with Top-Tier Universities
Exclusive partnerships with top educators in ChinaLong-term partnerships of 15-50 years set high barrier to entry
(1) Waiting for approval from the MOE to operate online degree program.
Central University of Finance & Economics (1)
Liaoning
China Agricultural University
Guangxi Taiwan
East China University of Science and Technology
Jiangnan University
Shanghai University ofFinance and Economics (1)
Dongbei University of Finance and Economics
Nanjing University
Hong KongMacao
Lanzhou University
Chongqing University
Chongqing
LanzhouDalian
Beijing
Nanjing
Wuxi
Beijing Forestry University (1)
Renmin University of China
Beijing Language andCulture University
AccountingBusiness AdministrationCivil EngineeringComputer Sciences
Key Concentrations Offered
International TradeLawLiterature
EconomicsEnglishFinanceForestry
Shanghai
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Online Degree Programs Strong Growth in Enrollment and Revenue
Only comprehensive outsourced service provider
Proven win-win business model True partnership with Universities
Successful track record and strong pipeline
Formed 12 partnerships in 10 years
Robust student enrollment growth driven by new university partnerships and increased enrollments at existing schools
Total revenue student enrollment of approximately 192,000 in 2007
47,00064,000
83,000
141,000
192,000
0
50,000
100,000
150,000
200,000
250,000
2003 2004 2005 2006 2007
CAGR = 42%
No. of Online Degree Revenue Students
3 6 6 7 9No. of Universities
(with online program approved)
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Online Degree Programs Comprehensive Service Offering
Offer comprehensive one-stop-shop service to universitiesProvide unparalleled technology and service platform
Student
University Selection
Degree and Course Offerings
LearningCenter
Entrance Exams
Registration and Enrollment
Payment Processing
Student Services
Course Exams
Online Degree
Enrollment MarketingLearning Management SystemsCourseware DevelopmentAcademic ServiceStudent Administration
University
Sponsorship
Confers Degrees
(1) Excluding CRTVU University correspondent students.(2) Only refers to approved online degree programs.
3 For-Profit Operators 2,200 Learning Centers
1 of 3 licensed operators nationwide
Market Size:
ChinaEdu Market Share:
1.8 million students(1)
Approx. 230,000 students
67 Online Degree Programs(1)
9 Online Degree Programs(2)
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Vertically Integrated Online Degree Program Value Chain
Expanding learning centers which serve as recruitment and testing centers
Students
Learning Center
Learning Center
Learning Center
University
Online Degree Programs
Tuition fees: Students pay tuition to a university for an online degree program
University fees: University retains approximately 10% of tuition as administrative fees
Learning center fees:
University pays approximately 30%-60% of tuition dollars to a learning center for recruitment, proctored testing and other services
Service fees: University pays ChinaEdu a service fee which ranges from approximately 30%-60% of total student tuition for its online degree and technology platform
Online Degree Services
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Learning Center Network Provides Strategic Growth Opportunity
Vertical integration opportunity adds strategic valueLearning centers on average capture approximately 30% to 60% of tuition dollarsPersonal attention to students improves service quality and retentionMore effective marketing efforts to drive enrollmentEnhance brand and attract new partners
Expanding learning center network10 wholly owned learning centers in four provinces and cities
One of three companies with MOE approval to operate learning centers in multiple provinces10 fully operational centers in Beijing, Shanghai, Jiangsu and Zhejiang as of the end of June 2008
32 franchised learning centersObtained provincial level approval to expand the networkProject 50 to 60 franchised learning centerswill be operational by end of 2008
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Online Tutoring and Test Prep: 101 Online SchoolMarket dynamics
Highly fragmented, severely underserved, few regulatory constraints, consumer oriented One child policy is increasing educational spending per child
Established brand and platform101 Online is a leading online K-12 after school program with >10 years of brand recognitionComprehensive online tutoring, self study and test preparation service providerSignificant opportunity to be the dominant player
Clear initiatives to grow businessContinuously update product
Enhance 101 website to improve customer experience
Strengthen marketing effortsCampaigns to enhance brand awareness and generate more sales leads
Realign sales force and customer service operationsIncrease effectiveness and efficiency
Improve consumer recognition and student services to attract and retain more students
Emphasis on post-sales services to improve recurring revenue dynamics
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Emerging Business Segments: Site-based Programs
International Curriculum ProgramsFEC Programs: Provides secondary schools with high-quality English instructional programsBCIT Programs: Provides international post-secondary curriculums to selected polytechnic colleges
Growth strategyIncrease penetration by forming more international school partnershipsExplore strategic relationships with overseas curriculum providers
Private Primary and Secondary SchoolsTwo highly respected private schools in operation: Anqing, PingdingshanJingzhou High School under construction
Growth strategy: Establish high-quality private schools to meet growing market demand and capitalize on increasing educational spending
Expand capacity and range of grade levelsIncrease enrollment across the board
Anqing Jingzhou
Pingdingshan
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156.8 202.2100.9 98.5 48.6 65.1
64,000 83,000
141,000
192,000
100,000
125,000
0
50
100
150
200
250
2004 2005 2006 2007 2Q07 2Q08
RMB m
0
50,000
100,000
150,000
200,000
250,000
Online Degree Program Revenue No. of Online Degree Students
Net
Rev
enue
79.563.7
265.0
213.5
126.4100.9
0
50
100
150
200
250
300
2004 2005 2006 2007 2Q07 2Q08
RMB m
Successfully Capitalizing on Market Trends; Continuous Top-Line Growth Driven by Online Degree Programs
Robust year-over-year top-line growth
Revenue CAGR of 42% between 2003 to 2007
Growth primarily driven by significant growth in online degree programs
Online degree program revenue doubled from 2004 to 2007, growing to RMB 202.2 million in 2007Student enrollment tripled during the same period to 192,000 at end of 2007
Continued Strong Revenue Growth
Online Degree Program Revenue
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Online Degree Business Gaining Momentum
2Q08 Revenue Breakdown
Note: Period ending June 30, 2008
81.9%
4.7%8.3%
5.1%
Online Degree Private School
International Curriculum Online Tutoring
2Q07 Revenue Breakdown
Revenue contribution from online degree programs increased to 81.9% in 2Q08 from 76.4% in 2Q07, driven by strong market demand and student enrollment growth
Diverse Revenue Mix to Drive Continued Growth
76.4%
5.0%10.6%8.0%
Online Degree Private School
International Curriculum Online Tutoring
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Continued Expansion of Gross Margin…
79.3%75.6%71.3%67.3%
60.7%62.3%70.6%68.9%
63.6%62.4%57.9%
62.3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
2004 2005 2006 2007 2Q07 2Q08
Gross Margin for Online Degree Program Gross Margin
Consistently increasing gross margins amid inflationary environment
Scalable business model enables margin expansionTotal gross margin of 70.6% in 2Q08 vs. 68.9% in 2Q07Gross margin for online degree programs increased to 79.3% in 2Q08 vs. 75.6% in 2Q07
Strong Gross Margin Development
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…and Strong EBITDA Performance
EBITDA (non-GAAP) increased by 10.9%Adjusted EBITDA (non-GAAP) increased by 11.9%
(in thousands) Six Months Ended
June 30, 2007
RMB
June 30, 2008
RMB
June 30, 2008
USD
Net Income 12,474 11,274 1,643
EBITDA 41,753 46,152 6,728
Adjusted EBITDA 43,068 48,206 7,027
(*) Definition of EBITDA: earnings before interest, taxes, depreciation, amortization and minority interest.(**) Definition of adjusted EBITDA: earnings before interest, taxes, depreciation, amortization, share-based compensation and minority interest.
EBITDA is a key indicator for education companies
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Solid Balance Sheet
(in thousands) June 30, 2008
June 30,2008
RMB US$
Cash and cash equivalents 400,737 58,424 Accounts receivable, net 13,722 2,001
Term deposit 33,000 4,811 Amounts due from related parties 168,610 24,582Total current assets 634,498 92,505 Deferred revenues 80,963 11,804Total current liability 197,199 28,750Long term debt 23,568 3,436