CHINESE CONSUMER D

Francis Gros, Head of Global Channels, Luxottica Group

CHINAMPLIFICATION

+6.7% +7.7%

+6.7% +6.5%

GDP COSMETICS APPAREL EYEWEAR

CHINA DOMESTIC GROWTH (2016 vs 2015)

CHINA EYEWEAR DOMESTIC VS

TRAVEL RETAIL (2016 vs 2015)

CHINA DOMESTIC EYEWEAR

CHINA TRAVEL RETAIL

EYEWEAR

+6.5%

>+20%

1.37 billion population 800 million need vision correction

97 million prescription glasses/year Penetration: 12% of adult population AUR: USD39

OPTICAL

SUNGLASSES

324.4 million population 182 million need vision correction

75 million prescription glasses/year Penetration: 64% of adult population AUR: USD111

1.14 billion adult consumers

37 million sunglasses per year Penetration: 3% AUR: USD49

247 million adult consumers

104 million sunglasses per year Penetration: 42% AUR: USD34

WHAT ARE WE DOING TO BUILD THE CHINA MARKET? s

EXPERIENTIAL EVENTING f

Oakley

BRAND RETAILING f

CELEBRITY ENDORSEMENT d

DEDICATED DESIGNS d

TRAVEL RETAIL MULTI-FORMATTING OF SUNGLASSES CATEGORY d

DU

TY F

REE

DEP

AR

TMEN

T B

RA

ND

BO

UTI

QU

E STA

ND

ALO

NE C

ON

CEP

T P

OP

-UP

EVEN

TS

Xian Airport, Terminal 3

A CATEGORY INITIATIVE BY:

RELEVANT EXPERIENTIAL AVANT GARDE LEADERSHIP

CHINESE CONSUMER D

Francis Gros, Head of Global Channels, Luxottica Group