CHINESE-LANGUAGEMEDIA KIT

2017

CHINESE-LANGUAGE 2017 MEDIA KIT

For the past decade, Chinese tourism in Boston has skyrocketed. From property sales, to enrollment in area schools, visitors from China are seeing Boston as an investment in their future and a place to plant their money. Boston magazine, leading lifestyle publication for all things retail, food, arts & entertainment, and education in Boston, has made the natural progression to cater its award winning content for the growing Chinese audience. This adaption gives Boston businesses multiple opportunities to expose their brands to an audience that is eager to learn, buy, and experience all that Boston has to offer.

Why Chinese?

2 CHINESE-LANGUAGE EDITION | 2017 MEDIA KIT

CHINESE-LANGUAGE EDITIONFrom the Best of Boston® package to the Top 25 Restaurants to essential real estate guides, Boston magazine’s annual Chinese-Language Edition is a compilation of its most useful regional content translated and customized for Chinese readers. Advertising in this special edition establishes your business as a go-to destination for this continually growing, affluent group of travelers and students in the city.

以蜜糖般

的色彩妆点

春季时尚。

（参阅第 34 页）

BY THE EDITORS OF BOSTON MAGAZINE

购房只需参考这份房产图，一图搞定。（参阅第 80 页）

波士顿

最佳指

南大全

医生

新餐厅

购物

学校聚焦：

高层舒居

CHINESE-LANGUAGE 2017 MEDIA KIT

THE OPPORTUNITY

4 CHINESE-LANGUAGE EDITION | 2017 MEDIA KIT

餐厅、商店

和其他邻里

热门地点。

房地产

我们的房地

产图是您需

要的唯一购

屋指南。

其他

本季最梦幻

新娘礼服，

摄于格洛斯

特的哈蒙德

城堡博物馆。

权势家族

32 个权势

家族塑造

着波士顿

和我们的

生活。

波士顿精粹

BEST OF BOSTON

CHINESE-LANGUAGE EDITION

By the editors of

Boston magazine310

波士顿名厨蔡明昊分享

他对亚洲菜、调制鸡尾

酒，以及波士顿最美味

的生鱼片寿司的见解。

Boston has seen a huge growth in Chinese tourists and nationals over the past decade.

• Chinese immigrants and nationals have purchased $6.6 billion in real estate in just the past 12 months.

• In 2014, 171,000 Chinese tourists traveled to Boston; that increased to nearly 280,000 in 2015.

• China sends more students to college in Boston than any other country does. Over 13,000 students came from China in 2014 alone.

• Chinese travelers spent $465 million in Massachusetts in 2012, and this is increasing each year.

• In just the past year, Chinese buyers purchased $28.6 billion in real estate. This grew by over $6 billion in just 12 months.

• About 62% of single family homes purchased by Chinese residents have an average value of $831,800.

• Over 30% of foreign exchange students in Boston are from China, compared to only 11% coming from India.

• Chinese-students pumped $9.8 billion into the U.S. in the 2014-2015 academic year.

• There are 304,040 Chinese students currently studying in the U.S.—55,447 in Boston alone.

THENUMBERS

CHINESE-LANGUAGE2017 MEDIA KIT

CHINESE-LANGUAGE EDITION | 2017 MEDIA KIT 5*Source Attract China October 2014

餐厅、商店

和其他邻里

热门地点。

房地产

我们的房地

产图是您需

要的唯一购

屋指南。

其他

本季最梦幻

新娘礼服，

摄于格洛斯

特的哈蒙德

城堡博物馆。

权势家族

32 个权势

家族塑造

着波士顿

和我们的

生活。

波士顿精粹

BEST OF BOSTON

CHINESE-LANGUAGE EDITION

By the editors of

Boston magazine310

波士顿名厨蔡明昊分享

他对亚洲菜、调制鸡尾

酒，以及波士顿最美味

的生鱼片寿司的见解。

FALL 2017 CHINESE-LANGUAGE EDITION

DISTRIBUTION: 25,000BOSTON AREA CHINESE HOUSEHOLDS CHINESE CULTURAL INSTITUTIONS SELECT HOTELS NEWSSTANDS AIRPORTS UNIVERSITIES

ABOUT

PRESS “Boston magazine is making an astute observation. This makes their publication more inclusive, more of a voice for the whole community. Wise strategic move.” -Lou Ureneck, Boston University

“Translating select articles or editions could be the future of bilingual publication.” -Rick Edmonds, The Poynter Institute for Media Studies

餐厅、商店

和其他邻里

热门地点。

房地产

我们的房地

产图是您需

要的唯一购

屋指南。

其他

本季最梦幻

新娘礼服，

摄于格洛斯

特的哈蒙德

城堡博物馆。

权势家族

32 个权势

家族塑造

着波士顿

和我们的

生活。

波士顿精粹

BEST OF BOSTON CHINESE-LANGUAGE

EDITIONBy the editors of Boston magazine

310

波士顿名厨蔡明昊分享

他对亚洲菜、调制鸡尾

酒，以及波士顿最美味

的生鱼片寿司的见解。

The Boston magazine Chinese Language Edition offers service focused and creative content, including retail, restaurants, luxury real estate, and our famous Best of Boston® feature. Advertising in this special edition establishes your business as a go-to destination for this continually growing, affluent group of travelers and students in the city. Align with the best in luxury and position your brand in front of a continually growing audience with the capital to spend on high end services.

Extend your reach nationally. Boston magazine offers print, digital, events and partnership solutions with affiliate partners in major markets such as L.A., Chicago, and New York.

6 CHINESE-LANGUAGE EDITION | 2017 MEDIA KIT

CHINESE-LANGUAGE 2017 MEDIA KIT

CHINESE-LANGUAGE EDITION | 2017 MEDIA KIT 7

EDITION RATES

4 COLOR SPREAD: 12,500 PAGE: 7,500 2/3: 6,250 1/2: 5,750

COVERS COVER WITH TWO PAGES 15,000 SECOND: 10,000 THIRD: 10,000 FOURTH: 10,000

DEADLINES

CHINESE-LANGUAGE 2017 MEDIA KIT

AD CLOSE: July 14, 2017 MATERIALS DUE: July 20, 2017 NEWSSTAND DATE: August 29, 2017

Contact your Account Executive or Lynne Montesanto at:

617.275.2006 lmontesanto@bostonmagazine.com