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A

PRODUCT PROJECT REPORT

ON

:: PREPARED BY ::

MAKWANA HETAL G.

F. Y. B.B.A.

:: GUIDED BY ::

PROF. ABHIPSHA VAGADIYA

::COLLEGE::

T.N.RAO COLLEGE RAJKOT

:: SUBMITTED TO ::

Saurashtra University

Academic Year - 2007-2008

1



First Year Bachelor of Business Administration

Academic Year: 2007-08

Submitted To

Saurashtra University Rajkot

T.N.RAO COLLEGE OF MANAGEMENT STUDIES

RAJKOT

Prepared by Guide: Hetal Makwana Mrs. Abhipsa Vagadia

FY B.B.A.

2



DECLARATION

I, Miss Makwana Hetal G. the student of F.Y.B.B.A.

here by declare that the project work presented in this

report is prepared by me. I abide by this that work has

not been previously submitted it any other university for

any other examination and it is own work and being done

under the supervision of Prof. Abhipsha Vagadiya.

M

akwana Hetal G

F.Y.B.B.A.

T.N.Rao College

3



PREFACE

In our F.Y.B.B.A. Syllabus, We have to take

Compulsory industrial visit, Which is included a subject

in our syllabus, the main aim of arranging such visit is fir

guiding practical knowledge and experience in the

various files of management to this student for the

various files of management to the student.

Practical knowledge is the best experience tounderstand the theoretical aspect of any field. In

Management sometimes it may be possible that

management parties are differs from management

theories but mostly to run any organization smoothly the

theories are applied and they be come practical.

The B.B.A. course has its own distinguished and

unique solidarity by professional course. One of the basic

requires during the study terms for the student of B.B.A

is to under take visit to any industry to take practical

training.

The objective behind this type of practical training

F.Y. level is to develop among students feelings of

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industrial environment and constitutes and business

patterns.

In this context practical

training program during or academic year 2007 2008, I

have visited at Makson Eng. Export located at

Surendranagar.

I here that this report would better serve the need of

enriching and increase the practical knowledge of

F.Y.B.B.A. Level.

5



ACKNOWLEDGEMENTS

I am hearing by indented to “Makson Engineering Export”

for giving me the permission to prepare the project

report of their huge organization. I am very thankful to

Mr.Dhanjibhai Makasana and his staff for giving me all

details and information about “Makson Engineering

Export”.

I am very thanking to Prof.Abhipsha Vagdiya who

helped me to collect the true information along with the

concerned officers of the unit. I have tried my level best

to present available information in the best possible way.

This is my great for to present this report. I hope this

report will satisfy you.

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INDEX

Sr. No. Particulars

1) Introduction

2) Year of Establishment

3) And brief history

4) General information

5) Form of organization and organization chart

6) Location

6) Various Departments6.1) Production Department

6.2) Financial Department

6.3) Marketing Chart

6.4) Personal Department

7) Quality control Department

8) Research and development Department

9) Industrial Relation

10) Problems and Suggestions

11) Conclusion

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INTRODUCTION

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The personnel function is concerned with the

procurement, development, integration and maintenance

of the personnel of an organization for the purpose of

contribution towards the accomplishment of the unit’s

major goals and objectives.

Personnel management is very important in the

smooth functioning of any kind of organization. Whether

it is a manufacturing firm, a government organization or

a non – profit making trust or club. Man is an active

factor of production which controls and co-ordinates all

other factors.

Makson Engineering Export Located at

Surendranagar is the most leading industrial units of

district. It was established in 1st March 1997

This unit produces machineries like chocolates

machines processing and packaging machineries.

Works are continuously

encouraged and motivated from management. The

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relation between managers and employees is very nice.

The unit believes in human resources development and

files to help their workers in the best possible way.

This unit is also very conscious about its products.

They check their product. It take care very much of

manufactured machineries still it is not to be sales. This

unit works very nicely.

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BRIEF HISTORY

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The form of orgation of Makson

Engineering Export is sole proprietary concern. This unit

is making growth since 1997 because of their hard work.

The proprietary of makson Engineering Export is

Dhanjibhai Amandijibhai Makasana. He had been

awarded import Substitution award for developing and

manufacturing cut and wrap machine first time in India

he is also member of IIC.

He 5started this unit in Surendranagar to diversity

and expand the business in manufacturing complete set

of processing and packaging machineries for food

confectionery and pharmaceuticals. There are many

branches of Makson’s Company which are stared in India.

The Makson Company produces many things like

food confectionery and pharmaceutical. If also produces

the machineries which are need for processing and

packaging of food, confectionery and lakes but in present

time it has total 85

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GENERAL INFORMATION

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Name of Organization : Makson Engineering

Export

Office: - Makson

Engineering Export

Rajkot High way

Surendranagar

Year of Establishment : 1997

Form of Organisation : Proprietary concern

Accounting Year : April to March

Main Product : Food, Confectionary and

Pharmaceuticals, processing

and packing machineries.

Visited unit product :

Name of product Initial Stages

Lathe machine 1, 00,000

Snapping machine 1, 25,000

Hero machine 35,000

Hand drill 5,000

Air compressor 25,000

Tools, drill, table, etc… 85,000

Generator set 25kva 1, 00,000

Welding machine 25,000

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Major Market : All Over in INDIA and EGYPT,

U.S.A. etc

No. of Employee : 131

Weekly off : Thursday

Bankers : S.B.I. & I.C.I.C.I.

Legal Advisor : C. P. Patel

Auditors : D. D. Shah

Phone : +91-02752-285991

E-Mail :

[email protected]

[email protected]

Fax : +91-2752-285009

Web site : www.makson-group.com

Promoter’s Name : Dhanjibhai Anandjibhai

Makasana

Size of unit : Small Scale Unit

Power Facility : From P.G.V.C.L.

Working Hours : 8 Hours

Competitors : Many big Companies

Bonus to workers : As per Government rule

Shift : Two shift 8 to 12 and 1 to 5

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mailto:[email protected]








Meaning of Sole Proprietorship

Sometimes known as a one man business is a type

of business unit where one person is solely responsible

for providing the capital for bearing the risk of the

enterprise and for the management of the business.

J. L. Hanson

Makson Engineering Exports is sole proprietary

concern. Above in definition are see about sole

proprietorship Dhanjibhai started it with 48 Lakes where

36 Lakes of his own and other 12 Lakes are taken from

his friend and relatives. Now he has 1 Core.

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ORGANIZATION CHART

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Chairman

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INDUSTRIAL LOCATION

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Location of industrial means the place where the

industry is established a location requires intensive

thinking and implementation it may contribute either to

success or to loss. It one wants to change in location it is

very difficult It location is proper then company gets

success.

When the Organisation is located is highly effected

to its evolution location of an industry in other words

“The method and desirability and concentrating industry

in different areas of location”.

“Makson Engineering Export” is located at Rajkot

Highway, Surendranagar. We way give some reasons for

it why if was started at Surendranagar.

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RAW MATERIALS:

Raw materials very important toll for the production of

any product if is basic need for any products. Makson

Engineering Export has easily available for this unit form

Mumbai, Rajkot and Ahmedabad.

AVAILABILITY OF LABORS

Adequate supply of skilled and cheap labour is

necessary for the smooth running of the business. The

factor of labours is important in business.

Workers are available from near the city.

Various labours in this unit

A. Skilled Employees.

B. Unskilled Employees.

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MARKET:

Market is the flood of any industry as well as

finance. If the Industry is near to the market, then the

product of the unit can be easily sent use full for the

production. Makson Engineering Export is used power

facilities to the market and transportation cost also

reduces so industry gets bests marketing. Industry does

not face any problem about marketing.

The present status of marketing is handled sole

marketing agent who he had large contact of the

international level so this unit gets big market and no

needs of franchise.

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27



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PRODUCTION DEPARTMENT

INTRODUCTION

Production is an important part of any industry. It is

the heart of the firm. The whole firm functions for the

purpose of producing something.

DEFINITION

Production management is the process of planning

organizing, directing and raw materially the activities of

the production function. Production function is the

conversion of raw materials into finished products.

“Makson Engineering Export” unit produce packing

and processing machineries, these all items will have to

be manufactured every month as per requirement.

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RAW MATERIALS

1) C. I. Casting and gunmetal casting.

2) M. S. Casting.

3) Aluminum Casting.

4) S. S. Sheets and Plates.

5) Bearings.

6) Nut Bolts.

7) Electric Motor and electric

8) Switches and wire cord etc.

9) Paints, Brushes.

10) Cooker etc.

11) Vacuums Pump and Gear Bod.

12) Panel Board.

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MANUFACTURING PROCESS

The manufacturing processes for producing

machineries are as under:-

1. Body of machine is purchase in the form of

casting and other parts are purchased in the form

of steel bats.

2. Body of machine has machining operation onradial drilling machine for drilling boarding.

3. Steel Bars/Shafts are processed on lathe machine.

4. Body of machine with manufactured parts

together with brought-out parts like bearings

electric motor reduction gear box nut-bolts panel

board is assembled.

5. Machineries will be spraying by colours.

6. Final assembly process will be carry-out.

7. Ready machine will be packed in wooden cases

for dispatch.

P.S. Some of the parts sub assembly

To be prepared outside by job-work critical

components which can be produced on machinery will be

manufactured in plant.

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FINANCE DEPARTMENT

DEFINITION:

Finance is that administrative area r set or

administrative functions in an organization which relate

with the arrangement of cash and credit, so that the

organization may have the means to carry out its

objectives as satisfactorily as possible Howard.

Finance is lifeblood of fusinets it is rightly termed as

the science of money we need finance for the production

of goods and services as well as that distribution of

financial requirement in about future and decided ratio of

fixed capital and working capital take into future.

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IMPORTANCE:

1. Success of Promotion.

2. Smooth running of enterprise.

3. Cash Planning.

4. Finance for expansion.

5. For long time survival of business unit.

6. Efficiency.

In Makson Engineering Export has finance

department which is handled by Kanubhai A. Patel. The

financial organization of this unit is as under in graphical

form.

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PROFITABILITY:

Makson Engineering Export having main purpose of

maximizing the genetics utilizes internal approvals to

make long term source without borrowing form outside

source. Hence, by the way there is long term finance

for utilization of funds is obtained easily.

Sales: 40652851=33 Rs.

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INTRODUCTION

Marketing management is a business disciplinefocused on the practical application of marketing techniquesand the management of a firm's marketing resources andactivities. Marketing managers are often responsible forinfluencing the level, timing, and composition of customerdemand in a manner that will achieve the company'sobjectives.

Philip Kotler and Kevin Lane Keller define

marketing management as "the art and science of choosingtarget markets and getting, keeping and growing customersthrough creating, delivering, and communicating superior

customer value”.

Marketing management is an important area of

business. Production of good is meaningless unless the goods

are slot. Marketing enables a business. The term of

marketing has been derived from a word from market. A

market menace the buyer and seller of a product and the

interdict who facilities the purchases and sell. Marketing

means, by which product are matched with the demand and

through which the consumer is able to use and enjoy the

product.

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VIEW OF MARKETING MANAGER:

As per the view of the marketing manager, the marketing

activity is most important then other activity of business. The

channel of distribution plays an important role in market

activity in the movement of flow of funds. If any firm adopt

long channel then for him that is very harmful for the bank.

In the bank marketing activity is related to give more

loan and getting money from the public.

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ADVERTISING

Advertising is a one-way communication whose purpose is toinform potential customers about products and services andhow to obtain them. Every major medium is used to deliver

these messages, including: television, radio, movies,magazines, newspapers, video games, the Internet (seeInternet advertising), and billboards. Advertising is oftenplaced by an advertising agency on behalf of a company.

Advertisement decision is a very crucial decision

because it may effect and reflect the whole marketingstrategy. Through advertisement we can increase the salesor produce more and more production.

Makson Engineering gives advertisethrough………….

News Papers

Magazines

Television

Hoardings

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MARKETING DEPARTMENT

DEFINITION:

Marketing mgt is the process of planning and

executing the conception pricing promotion and

distribution of ideas goods services to creates exchange

that satisfy individual and organization objectives.

- Philip Kotler.

MARKET & MARKETING RESEARCH

Marketing research may be defined as “The scientific

and controlled process of gathering of non routine marketing

information helping management to solve marketing problems.

Forge & Forge Pvt. Ltd. uses various elements for

marketing research for e.g.

Decision tool:-

Here marketing decision rely more and more

on formal, marketing research studies and on

going marketing information system. Sometimesthe company also undertakes a scientific approach.

Scientific approach:-

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Here the researches adopt a rational outlook

based on reason and logic, Accuracy is insured in

observation, calculation and reporting, the process

is standardized.

Forge & Forge Pvt. Ltd. does not utilize theelement of intensive study in marketing research.

PRODUCT PLANNING

Product planning means planning or the product that is

to decide what type of product is to be produced or what

needs and requirement or to satisfy for whom the product is

made in Forge & Forge Pvt. Ltd. product planning is done as

per requirement of consumer & cost control is given higher

consideration. It is seen that productivity of the goods

manufactured is higher to sustain in the market.

PRISING

Pricing means fixation of value of product in monetary

terms. Pricing governs the very feasibility of marketing

program.

Price is a fine mechanism to convert into rupees and

paisa at the preserved value of a product to a consumer at

appoint of time.

In the Forge & Forge Pvt. Ltd. the method used for

pricing a product is cost plus mark up method.

Price=production expenses to various heads + labor

charge + profit margin.

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Forge & Forge Pvt. Ltd. adopts variable pricing

policy where discrimination is made between the buyers. Here

the prices are negotiable. Large and valuable customers are

offered lower price & better discount.

The objectives kept in mind while determining the price

of products are

1) Market share

2) Sales growth

Marketing mgt is the heart of management marketing

consists of those efforts which effect transfer in

ownership of goods and care for the physical distribution.

The marketing purpose of a industry unit is to create

a customer. Marketing is divided in three categories.

- Local Market.

- National Market.

- International Market.

“Makson Engineering Export” is producing

accounting to customer’s demand and some foreign

contract.

Its products mostly supplied to USA, Bombay

Chennai etc.

PRICING POLICY:

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Pricing a marketing function form the price of a

product as compared with quality, quantity and the

package offered by the terms to determines whether he

will have anything with the terms or not.

Here, Makson Engineering Export has not

determined price in sequence. The unit determined price

in basis of using raw materials its quality, quantity and

time.

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PERSONNEL DEPARTMENT

DEFINITION:

Personnel management is concerned with the

obtaining and maintaining of satisfactory and satisfied

work force.

- Dr. George. R. Terry

Personnel mgt is concerned with human relation; it

is also concerned with procurement development and

maintenance of a satisfactory and satisfied labour force

through requirement promotion and transitory.

Personnel Department is also most important

department some responsibility of workers.

The record is a piece of written or a chart which

provides ready information and which preserve evidence

for future reference of behaviors opinion efficiency it is

helpful in job analysis and promotion policy.

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Mat lays down more emphasis in the human

elements in the need of human resources in U.S.A.

companies and many big companies of other country

spend 60% money o their profit for human being

resources we can clearly see the important given to the

human elements it is very essential to

Avoid the level of mgt.

Mr. Chaturbhai P. Patel is in-charge of personnel

department he always find new talent for Company.

The industry providing basic facilities to workers well

as provides vast opportunity for development though

mat.

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RECRUITMENT AND SELECTION:

It is prime duty of personnel department to procure

and maintain an adequate qualified working force of

various personnel for managing the organization.

Requirement is a process to discover the sources of man-

power to meet the requirement of the staffing schedule

and to employ effective measures for attracting that man

power in adequate members to facilitate effective

selection of an effective work force.

REQUIREMENT:

It is first step in employment process which is for

developing man-power efficiency if employee get actual

recruit they will be work with more effectively industry

development when the productivity and efficiency are

increase and these are increase when employee get

proper requirement.

In Makson Engineering Export employees are

recruitment as per their qualification and talent if

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necessary training are required so as per their job

training is given.

SELECTION

It is the process of choosing the candidates which

are talented and qualified for proper job. Makson

Engineering Export select employees by checking their

efficiency at different level it checks many things which

are behind in candidates.

TRAINING:

If candidate selected and need some training,

Makson Engineering Export gives proper training

according to job. Training is an act of increasing the

knowledge and skill of worker fordoing a certain job

efficiently in other words training is on organization

producer by which people acquire Knowledge on skill for

definite parapets.

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WAGES AND SALARY:

A wage may be defined as a sum of money paid

under contract by an employer to a worker for services

rendered. In the word of reminder T. bye. by wages then

we mean a price paid for the services of above of any

kind.

Makson Engineering Export paid wages and salaries

as per month of this units Rs.3,48,000=00.

WELFARE FACILITIES:

Makson Engineering Export has good criteria where

employees get food and soft drinks at reasonable prices.

In recess time employee go their and taking a rest.

GIFT AND BONUS:

Every festival Makson Engineering Export gives good

and surprising bonus and gifts to their employees and

also gives sweets.

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INDUSTRIAL RELATION

Dhanjibhai A. Makasana is the owner of this Industry

behave like the family members with their employees

also on top mat people behave like him with middle and

bottom level people, the relation customer is also good

and also with other industry.

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QUALITY CONTROL DEPARTMENT

This department is very important and interesting

department. This department is helpful to maintain the

quality of production.

“Makson Engineering Export has quality control

department. It has small department but signification to

give all satisfaction to customers for quality is own aimand this department is necessary in this unit there are

many modern machineries this department is always

tried to increase the quality of the product.

This unit has separate quality control department.

There is a staff and person who are well qualified and

talented in their field this unit has also well equipped

quality control laboratory to conduct quality control test

in house.

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R & D DEPARTMENT

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To-day if any one attends to stand in this

competitive world one new to maintain its quality

research and department is very important for any

industry to-day in business world there is lots of

competition.

To-day multinational companies grow rapidly

because they believes in quality control research and

development. This department research and

development work is done they find development and up

gradation of new item and research they are doing lots

experiment during the year.

They spend large amount how to decrease the cast

of production is find by this department. They to increase

marginal productivity of workers by managers.

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INDUSTRIAL RELATION

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Every business activity is spread when industrial

relation and communication are good. Makson

Engineering Export is also maintaining the relation with

other firms and companies so this unit also supplies

machineries in foreign countries this unit has get its

great position due to this industrial relation.

Now-a-days this unit export machineries in

Egypt. Many big companies give order and contract to

this unit.

We can say that industrial relation is very important

for progress of company,

In this unit relationship between managers and

workers are very peaceful. Industry provides higher level

of inspiration to its employees.

FUTURE PLAN

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Each and every industry has its own wishes and plan.Makson is a company which is going on day to day totoward top. In the modern competitive area the Makonhas made very good process. It also wants much andmore demand in future.

The company aims at modifying their qualityproduct & reduction in cost of production. The companywants to produce a good of product in minimum price.

The company gives training to the personal for theirbetter performance. The organization should provideopportunities for the development of their skills.

The company future policy includes the

doubling the capacity of sales through higher volume of production. It is going in a short time to appointexpansion the company. It is unit among different store.Company plays various revenue such as duty. Incometax, sales tax, octopi tax, other change applicable fromthe time to time as may be in imposed by thegovernment. Company provides best quality of productof his company to the society.

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PROBLEMS

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Makson Engineering Export is the unit of

makson. We know that in big industry has some problem

like that it has a problem of skilled labour. It has not

skilled labour and lack of co-operation of each other

labour some time the problem create electricity of

PGVCL.

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SUGGESTION

After visiting “Makson Engineering Export” of want

to give some suggestion to them from experience and

knowledge.

1. This unit market give emphasis on human

factor.2. If must gives important to the human

beings and gives some guideline and

motivation.

3. Even it is company but selection must be

good so this type of problem like lack of

co-operation is not arises.

And the second thing if that here there is not much

skilled labour in the suggestion of this problem is that it

should be supplied the skilled labour. Thirdly the problem

of electricity should be established by some generator

set purchased.

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SWOT ANALYSYS* Strength *

Quality of product

Loyal customers & employees

Financially sound

Use of latest technology

* Weakness * Less advertisements

* Opportunity *

They have opportunity to take over

international market because of law price

and good quality both together.

They should increase their export.

* Threats *

Business competitors

Economic slow down

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CONCLUSION

I am happy to visit “Makson Engineering Export”.

This visit and walk of project report given is best

experience and useful knowledge to me so it is very

much benefited tome.

After the study of “Makson Engineering Export”, we

can say that all the components of this unit are much

more powerful so this company well get more progress in

future and it is also achieve its goals which they have to

achieve.

My best are always with the unit to achieve more

and more development in its future period.

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BIBLIOGRAPHY

In preparation of this report, I have used following

books which are useful in collecting the data about

project work.

MARKETING MANAGEMENT –

By Philip Kotler

PERSONNEL MANAGEMENT –

By K.Aswathappa

FINANCIAL MANGEMNT –

By I M Panday

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Choclate makson