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chocolate
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Chocolate.------------------------------------------------------------------------------------------------------------------------Market Size , growth rate. Key segmentsCompetitors, competitor brands, market shares.Trends in the chocolate industry.How the market has evolved or dark chocolate!"lobally how does the dark chocolate market are!###################################################################################################################################### This portion needs to show that dark chocolate is a highly promising and ast growing portion o the marketType o advertising or the various brands. $ast and current campaigns%ark chocolate laddering$ositioning o various brands. $rice points#------------------------------------------------Consumer Segments--------------------------------------------------------------&asis o segmentation ' age! (ncome! )ccasion based! *eer ppt.Target segment%oes our positioning match with target segment!$ackaging compared to others+hat does the ad convey!+hat eatures are they ocussing on! (S this the same eatures important or the customer!"lobally, how do dark chocolate manuacturers market!Consumer buying process, where is he on the sales unnel, awareness, trial!+hy does the consumer buy dark chocolate! ! is price an issue! How inelastic is theproduct!+hat perceptions does the consumer have with respect to dark chocolate!,lavor! $ackaging! Te-ture! How do di.erent competitors measure !,inally say that the packaging is not good, the positioning is not being communicated in the product, *ecommendations