Because it shouldn’t be a chore to get chores done.

The Problem• As any one with children knows, getting kids to complete chores can often be more trouble than doing it yourself.

• Choreosity addresses several psychological problems with getting kids to do chores:

• Creates clear and pre-defined rewards, that are immutable.

• Kids can see a record of what they have done, helping them understand cause and effect

• Can help remove negative emotions that teaching responsibility can incite.

The Inspiration• Three reasons...Christian, Carly, and Ryan! • With their tween/teen ages combined with a zillion

activities, Leslyn (and her kids) were tired of nagging (and being nagged) to get chores done. Voila! Why not use how kids like to communicate (i.e. via text, digital pictures and videos) and make “gamify” chore completion which over time would lead to good habits.

What is Choreosity?• A new way for parents to incentive kids to complete their chores, and for kids to accumulate points toward long-term rewards

• Choreosity is a mobile/software app that uses social media such as text, email, digital pictures and video to assist parents, educators, or other professionals in helping children between the ages of 8 -17 years old (“Tweens/Teens”) consistently complete their chores/tasks, and encourages good behavior through the use of points and rewards.

Low-Fi Prototype – Child App and Parent App

Lean B

usi

ness

Canva

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Iterations Based Upon Market Research

• Through market research including over 20 in-person interviews and online suvey of 55 respondents, we confirmed that there is a market opportunity for Choreosity with the primary customer segments being: parents, tweens/teens, educators, and other caregivers.

• Our market research provided three key iterations: 1. Tween/teens did not need to have a game built into the app;

rather having a points/reward system (which would be determined by each family and rewards could include monetary, non-monetary such as extra x-box time, and altruistic such as donation to child’s favorite charity) was sufficient to motivate tweens/teens

2. Particular focus should be placed on special needs families, and

3. Some form of optional social networking be made available.

Market Research - Key findings

36%

31%

33%

Would a mobile app help with the “chores issue”?

YesAren't SureNo

Nearly 80% of parents are open to having technology

assist them in chore completion

Only 4.8% of parents have no apps or do not ever want to use

apps

About 50% of parents would want a freemium model for a

chore app

100% of parents have smartphone

Most parents allow children to

start texting between 7 to 10

years old

Nearly 96% of families have wifi

Virtually all children from the age of 6 years old have access to a

wifi device

80% of children play educational games online or through mobile

apps

77% of children like video games

Nearly all children communicate by text or email

84% take pictures on wifi devices

70% take videos on wifi devices

After being asked once

After being asked twice

0%

10%

20%

30%

40%

50%

60%

70%

% of children who don’t do chores…84% of parents

communicate chores verbally

62% of parents do not ‘reward’ their

children for completing chores

Opportunity Analysis Project• Based upon our initial market research, we created a

low fidelity prototype with landing pages for both the parent and child mobile screens.

• Later, we created a more advanced prototype on the website www.choreosity.com.

• Estimated Market Size:• Estimated population of families with children 5-17 with at least one parent owning

an iPhone or Android• 9.3 million families

• = 21.6 million families with kids * 50% smart-phone penetration per family * 86% of smart-phone owners who use iOS or Android

• Choreosity Revenue Estimates (Total Addressable Market, i.e. with 100% market share):• Premium App Purchases: $4 million• Free App Ad-Revenue: $1.5 million / year• In-App Purchases: $2 million / year

Marketing Plan

Due to the nature of our product, our Marketing Plan is heavily based upon social networking, blogging, and the internet as it’s success will be based upon: (1) widespread exposure with parents, parent groups, child development organizations and professionals, and (2) word-of-mouth, viral marketing.

Marketing Plan: Phase 1• The first phase of our Marketing Plan is to “brand” our company (PRISM

which stands for Personal Relationships Integrating Social Media) as a thought leader in the area of using technology to enhance human relationships, especially in the area of parent/child relationships.

• We therefore created a website called www.prism-consultants.com that states our mission, describes Choreosity, and contains blog postings sharing our development of Choreosity. For purposes of this class, our wordpress based site focussed upon the various stages developing Choreosity and the numerous working products created for TE 245.

• Our intent is to create more blog postings that are in the general area of parenting. We have also contacted and will be having child development experts contribute to our blog and development of Choreosity. Therefore, we’ve determined that key partners will be Child Development Professionals and Educators along with parent groups, and “mommy bloggers”.

User Acquisition• To execute and test costs per user acquisition, we created

Google Ads and a Facebook Fan Page that asked people to “like” our app. Without any Facebook ads, we were able to get over a dozen likes in a 7 hour period from our peer network. We anticipate a higher amount of “likes” as we extend the period and increase more postings and ads.

• We ran a Google AdWords campaign targeting keywords relating to parenting and chores, averaging 11 clicks a day at a cost of $.90 per click.

• The clear result showed us that we could use very inexpensive marketing tools like Facebook, Google ads to get people to try our app especially since our initial model will be a freemium model.

Going Forward• Because of the positive response to this product, our

team plans to continue developing Choreosity after TE 245 is completed on December 20th.

Because it shouldn’t be a chore to get chores done.

www.choreosity.com

Blog: www.prism-consultants.com

Facebook: www.facebook.com/choreosity