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CONFIDENTIAL Chow Tai Fook Visit June 2012 Section 2 – Argyle Mine 周周周周周周 2012 周 6 周 周周周 – 周周周周

Chow Tai Fook Visit June 2012 Section 2 – Argyle Mine 周大福访问团 2012 年 6 月 第二站 – 阿盖尔矿

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Chow Tai Fook Visit June 2012 Section 2 – Argyle Mine 周大福访问团 2012 年 6 月 第二站 – 阿盖尔矿. Welcome to the Argyle Diamond Mine! 欢迎来到阿盖尔钻石矿. A unique opportunity to go behind the scenes 赋予您幕后一探究竟的难得机遇 Witness the sheer scale and sophistication of the Argyle Diamond Mine 亲睹阿盖尔钻石矿的庞大规模和复杂运作 - PowerPoint PPT Presentation

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Page 1: Chow Tai Fook  Visit June 2012 Section 2 – Argyle Mine 周大福访问团 2012 年 6 月 第二站  –  阿盖尔矿

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Chow Tai Fook VisitJune 2012Section 2 – Argyle Mine周大福访问团2012年 6 月第二站 – 阿盖尔矿

Page 2: Chow Tai Fook  Visit June 2012 Section 2 – Argyle Mine 周大福访问团 2012 年 6 月 第二站  –  阿盖尔矿

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Welcome to the Argyle Diamond Mine!欢迎来到阿盖尔钻石矿• A unique opportunity to go behind the scenes

• 赋予您幕后一探究竟的难得机遇• Witness the sheer scale and sophistication of the Argyle Diamond Mine • 亲睹阿盖尔钻石矿的庞大规模和复杂运作• Experience the unearthing of the diamonds used in the Australian

Colours collection• 感受逸彩系列钻石的出土过程• Rub shoulders with a highly-skilled work-force• 参观技术娴熟的员工工作

Page 3: Chow Tai Fook  Visit June 2012 Section 2 – Argyle Mine 周大福访问团 2012 年 6 月 第二站  –  阿盖尔矿

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Safety Briefing安全概述

• Argyle is an operating mine and we regard the safety of all employees and visitors as the highest priority

• Today you will come across many procedures to ensure you are kept safe• 阿盖尔矿是一个作业中的钻石矿,我们认为所有员工与参观人员的安全重

于一切。今天,为确保你们的安全,你们需要通过许多安全检查程序。• Keep close, don’t wander away from the group• 紧跟团队 , 不得擅自离队• Listen closely to instructions from Rio Tinto• 注意聆听力拓公司的各项指引• Observe all the procedures explained to you• 遵守所有必要程序

Safety is our number one priority安全是我们的第一要务

Page 4: Chow Tai Fook  Visit June 2012 Section 2 – Argyle Mine 周大福访问团 2012 年 6 月 第二站  –  阿盖尔矿

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Today’s agenda今天的行程安排

Activity 活动9:00 – 10:00 Welcome from Argyle’s Traditional Owners: Munthe ceremony 土著传统仪

10:00 – 11:00 Presentation session 1 介绍时段 1 –Welcome, introductions, safety 欢迎、介绍和安全提示–Introducing the Argyle Diamond Mine 介绍阿盖尔钻石矿

11:00 – 12:00 Site tour part 1 现场参观,第 1 部分–Pit Look-out 矿坑瞭望–Haul Trucks 拖运大型卡车–Primary Crusher 初步压碎机–Process plant 加工厂

12:00 Lunch at workers village 午餐13:00 – 14:00 Site tour part 2 现场参观,第 2 部分

–Recovery 采收钻石–Underground Portal 地下矿山入口

14:30 – 15:00 •Presentation session 2 介绍时段 2–Understanding Argyle’s diamonds 了解阿盖尔钻石–Wrap-up and Q&A 结束和问题答疑

15:30 Depart Argyle mine 离开阿盖尔矿We invite you to ask many questions. And remember the quiz!

欢迎您向我们提出问题。勿忘小测验!

Page 5: Chow Tai Fook  Visit June 2012 Section 2 – Argyle Mine 周大福访问团 2012 年 6 月 第二站  –  阿盖尔矿

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Our training occurs in three sections我们的培训分三个部分

Section 1第 1 部分

Wednesday 27th周三, 27 日

Perth珀斯

• Welcome, introductions and safety + agenda for the week• 欢迎、介绍和安全 + 一周行程安排

• Why are we here – objectives + expectations• 此行的原因 – 目的 + 期望

• Introducing Rio Tinto• 介绍力拓公司

• The Rio Tinto & Chow Tai Fook Partnership• 力拓与周大福的合作伙伴关系

Section 2Thursday 28th Argyle Mine第 2 部分

周四, 28 日参观阿盖尔钻矿

• Welcome, introductions and safety• 欢迎、介绍与安全

• Introducing the Argyle Diamond Mine• 介绍阿盖尔钻矿

• Mine Tour• 参观矿山

• Understanding Argyle diamonds• 了解阿盖尔钻石

• Question & Answer• 问题与解答

Section 3第 3 部分

Friday 29th 周五, 29 日Kununurra

库努纳拉

YOU ARE HERE

你目前的位置

• Introducing Fashion Jewellery – trend, research, case studies• 介绍时尚珠宝– 发展战略、探讨及案例研究

• Team exercise• 团队练习

• Fashion jewellery sales strategies• 时尚珠宝销售战略

• Role playing & joint problem solving session• 角色扮演及共同解决问题时段

• Wrap-up for the week• 本周活动结束

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In this section: Introducing the Argyle mine 本部分内容:介绍阿盖尔矿

• Located in a remote and spectacular natural landscape• 阿盖尔矿地位于处偏远地区,自然景观蔚为壮观

• Steeped in history - geological evolution, discovery and Aboriginal heritage

• 它历史积淀丰厚 – 从地质演变到被发现,再到土著传统

• A large scale, expensive and technologically advanced operation• 大型开采加工企业,运用先进技术、工艺,并拥有熟练的工作人员

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Argyle is located in the remote and stunning East Kimberley region of Western Australia 阿盖尔地处西澳大利亚偏远、风景壮阔的东金伯利地区

• The East Kimberley is one of the world’s last wild places. Dotted with canyons, rivers, waterfalls, mountains and unusual rock formations, it is dramatic and full of vivid colours. Temperatures reach 43 degrees celcius and as the sun moves overhead in the searing heat the ancient rocks magically change colour from pink to red.

• 东金伯利是世界上仅存的大型荒野地区之一。这里色彩鲜明,地域广袤,分布着峡谷、河流、瀑布、高山和奇特的岩层。在灼热的西澳大利亚荒原上,随着太阳的升起,古老的岩石神奇般地从粉红色变成红色,气温可达 43 摄氏度。

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• Approximately 1.6 billion years ago carbon atoms 150 kilometers below the earth’s surface came under immense forces of heat and pressure. The atoms combined and crystallised and the volcanic activity melted the rock and forced it to erupt on the surface.

• 大约 16 亿年前,位于地表 150 千米以下的碳原子承受着高温高压的巨大作用。原子在这种作用之下进行组合和结晶,火山活动将岩石融化,喷发后将其推送到地表。

Argyle’s diamonds took more than a billion years to bring to market阿盖尔钻石历经 10亿多年终于面世

Page 9: Chow Tai Fook  Visit June 2012 Section 2 – Argyle Mine 周大福访问团 2012 年 6 月 第二站  –  阿盖尔矿

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A chance discovery unearthed a hidden treasure一个偶然的机会发现了深埋地下的宝藏

• The geological “pipe” of lamproite rock that is the source of Argyle’s diamonds was discovered in 1979 after a geologist in the exploration team spotted a diamond embedded in an anthill near a creek. After tracing the creek back to its source, a rich diamond deposit was found and the Argyle Diamond Mine had been discovered.

• 阿盖尔钻石源自于 1979 年发现的钾镁煌斑岩管状矿脉,当时勘探队的一位地质学家在溪流旁的蚁丘上找到了一粒钻石。从溪流溯至源头,他们发现了储量丰富的钻石矿藏,阿盖尔钻石矿自此揭开了面纱。

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A strong indigenous heritage浓厚的本土传统

• Argyle’s traditional owners, the Mirriwong / Gija people, believe that long ago, in the Dreamtime (the creation of all sacred things) a beautiful fish was hunted until it became trapped in a sacred women’s area called Barramundi Gap. In its pursuit, the fish’s scales fell away to become diamonds.

• 澳大利亚原住民— Mirriwong/Gija相信,在很久以前的梦幻时代(创世之初),一条美丽的肺鱼被三位妇女围捕,直到进入一个名为“肺鱼峡谷”的地区才被捕获。在逃脱过程中,这条鱼亮晶晶的鱼鳞脱落,变成了钻石。

Page 11: Chow Tai Fook  Visit June 2012 Section 2 – Argyle Mine 周大福访问团 2012 年 6 月 第二站  –  阿盖尔矿

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The open pit mine – redefining the word ‘big’露天矿– 规模宏伟• Argyle’s open pit mine has produced more than 800 million carats of rough diamonds over the last 25 years

• At two kilometres long and one kilometre wide it covers an area of almost 300 hectares

• From 9 million tonnes of ore and dirt 20 million carats of rough diamonds can be extracted

• 过去 25 年来,阿盖尔露天矿已经生产了 8 亿多克拉的粗钻

• 两公里长,一公里宽的矿脉占地面积近 300 公顷

• 每年从 9百万吨矿砂和泥土中提取2000万克拉的钻石

Page 12: Chow Tai Fook  Visit June 2012 Section 2 – Argyle Mine 周大福访问团 2012 年 6 月 第二站  –  阿盖尔矿

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An expensive and complex operation成本高昂而复杂的运作

• Shovels dig ore from the pit 24 hours a day, 365 days a year. The material is loaded onto trucks that take it to the primary crusher. Each truck’s six tyres, which are three meters in diameter, cost approximately A$45,000 each

• 一年 365 天每天 24 小时矿铲不间断地从矿坑中挖掘矿砂。矿砂被装上卡车,运送至初次破碎机。每辆卡车有 6 个轮胎,直径达 3米,每个轮胎价值约 45,000 澳元。

• Argyle’s process plant is one of the most efficient in the world. The ore is crushed, the diamond bearing material is separated and the diamonds recovered using unique x ray technology.

• 阿盖尔加工厂是世界上效率最高的工厂之一。矿砂破碎后,含有钻石的原料被分离出来,随后以独有的 X射线技术将钻石回收。

Page 13: Chow Tai Fook  Visit June 2012 Section 2 – Argyle Mine 周大福访问团 2012 年 6 月 第二站  –  阿盖尔矿

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A unique opportunity to visit one of the most secure buildings in Australia 一次参观澳大利亚最安全的建筑物之一的独特机会

• At Argyle, security is tight – Recovery is the highest security area on site. This is the only place in the mine that diamonds can be viewed, and its here the final rough diamond product is revealed before it gets sorted for sale.

• 在阿盖尔钻石矿,安检非常严格—采收钻石是矿场安全级别最高的地区 . 这是矿场能够看到钻石的唯一所在地,也是粗钻成品在分类出售前的成型之所。

Page 14: Chow Tai Fook  Visit June 2012 Section 2 – Argyle Mine 周大福访问团 2012 年 6 月 第二站  –  阿盖尔矿

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The underground mine – our key to the future 地下矿山– 我们未来成功的关键• Rio Tinto is investing $2.1Billion to build

one of the world’s largest under-ground developments. This will extend life of mine and significantly increase production

• 力拓正投资 21 亿美元在阿盖尔建造世界上最大的地下钻石矿区 . 这将延长矿山寿命,并显着提高粉钻产量

40km40 公里

Tunnels to service Argyle underground 为阿盖尔矿地下作业而开掘的隧道

Page 15: Chow Tai Fook  Visit June 2012 Section 2 – Argyle Mine 周大福访问团 2012 年 6 月 第二站  –  阿盖尔矿

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Lets go! Mine Tour! 出发!参观钻矿!

• Now we’re going to…• 现在我们将要…

• Remember safety and security….• 切记安全第一… .

• Any questions before we go?• 出发前有何问题?

Page 16: Chow Tai Fook  Visit June 2012 Section 2 – Argyle Mine 周大福访问团 2012 年 6 月 第二站  –  阿盖尔矿

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In this section: Argyle’s diamond Production 本节重点:阿盖尔矿出产的钻石

• Argyle is an important global supplier of diamonds

• 阿盖尔是全球重要的钻石产地之一

• Argyle diamonds are perfectly suited to creating fashion jewellery

• 阿盖尔钻石适合于制作时尚首饰

• Argyle diamonds are a truly international product

• 阿盖尔钻石在国际市场上长盛不衰

Page 17: Chow Tai Fook  Visit June 2012 Section 2 – Argyle Mine 周大福访问团 2012 年 6 月 第二站  –  阿盖尔矿

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The Argyle Diamond Mine is one of the world's largest suppliers of diamonds阿盖尔钻矿是世界上最大的钻石供应商之一。

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Argyle Rough Production Volume, Mn carats阿盖尔粗钻产量 – 单位: 100 万克拉

Page 18: Chow Tai Fook  Visit June 2012 Section 2 – Argyle Mine 周大福访问团 2012 年 6 月 第二站  –  阿盖尔矿

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• When it came on stream in 1985, the Argyle Mine doubled the global production of rough diamonds overnight

• 到 1985 年时,阿盖尔矿一夜之间使全球粗钻产量翻了一倍。

• The customs office in Antwerp had to close for two days to process the unprecedented volumes when Argyle diamonds began arriving

• 当阿盖尔钻石运抵时,安特卫普不得不关闭海关两天来专门办理从未有过的这么多钻石入关。

• Production peaked in 1994 at 42.8 million carats per annum• 产量在 1994 年达到最高峰,年产量为 4280万克拉。

Argyle has been an important supplier of diamonds to the world for 25 years25 年来,阿盖尔矿一直是世界重要的钻石供应商。

Page 19: Chow Tai Fook  Visit June 2012 Section 2 – Argyle Mine 周大福访问团 2012 年 6 月 第二站  –  阿盖尔矿

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The Argyle production comprises small, affordable diamonds 阿盖尔出产的钻石主要由价格适宜的碎钻构成

Below 0.07cts不足 0.07克拉

0.08 - 0.99cts 0.08 - 0.99克拉

+1 carat +1 克拉

来源 : IRO, R2P, RTD 分析

Argyle polished outcome by size阿盖尔抛光钻产量对比(按大小分 )

White – Grey白 – 灰

Light to Medium Brown

浅到中褐色

Fancy Brown亮褐色

Pink粉红色

Argyle polished outcome by colour阿盖尔抛光钻产量对比(按大小分)

Page 20: Chow Tai Fook  Visit June 2012 Section 2 – Argyle Mine 周大福访问团 2012 年 6 月 第二站  –  阿盖尔矿

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Perfectly suited to creating affordable, daily wear diamond fashion jewellery such as Australian Colours这类钻石特别适合制作诸如逸彩系列等价格适中的日常钻石配饰

Page 21: Chow Tai Fook  Visit June 2012 Section 2 – Argyle Mine 周大福访问团 2012 年 6 月 第二站  –  阿盖尔矿

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Argyle diamonds are used in jewellery all around the world阿盖尔钻石在世界各地被用于制作珠宝首饰

Argyle end-market 2011 2011 年阿盖尔的终端市场

5%

12%

12%

28%

39%

Source: Diavik & Argyle 2011 Plan (2011 FY core sale goods), H2 2010 Allocation Blueprints, RTD Customer Questionnaires Oct 2010 (2009 data)

US美国

India印度

Middle East中东

HK香港

China中国大陆

Europe欧洲

Others其他

Argyle end-market 2011 2011年阿盖尔的终端市场

Page 22: Chow Tai Fook  Visit June 2012 Section 2 – Argyle Mine 周大福访问团 2012 年 6 月 第二站  –  阿盖尔矿

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– Initially no demand for brown diamonds– 起初尚未有对褐色钻石的需求

– Rio Tinto undertook massive campaign– 力拓参与广泛竞争

– Worked with influential retailers– 有影响力的零售商

– Provided incentives– 奖励 -澳洲游

– Conducted market research– 进行市场调研

– Promoted diamonds as a ‘fashion accessory’– 推广为“时装配饰”

Argyle was instrumental in creating the US fashion jewellery market阿盖尔可助您在开发美国时尚珠宝市场上一臂之力

Page 23: Chow Tai Fook  Visit June 2012 Section 2 – Argyle Mine 周大福访问团 2012 年 6 月 第二站  –  阿盖尔矿

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A new diamond jewellery category was created, complementary to existing jewellery products一个新的钻石首饰类别在现有的珠宝首饰产品中艳压群芳

Sales of champagne diamond jewellery globally 全球香槟钻首饰的销售额

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Rio Tinto is working on a new initiative with the largest US retailer, Sterling Jewelers 力拓正在与美国最大的珠宝零售商Sterling Jewelers 开展一项新的合作计划

– Two main brands: Jared and Kay

– 两大品牌: Jared和Kay

– 1,300 doors – 超过 1300家门店

– USD $2.7 billion sales– 销售额高达 27 亿美元

– 20 year Argyle user– 20 年来一直使用阿盖尔

钻石

Page 25: Chow Tai Fook  Visit June 2012 Section 2 – Argyle Mine 周大福访问团 2012 年 6 月 第二站  –  阿盖尔矿

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The result is the ‘Shades of Australia’ collection launched January 2012 “幻彩系列” 系列将于 2012年 1 月正式推出

1,000 pieces sold within first 25 days开售 25日卖出 1000件

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Rio Tinto is also working with India’s top retailers 力拓正在与印度顶级零售商合作

45 retailers participating in Nazraana so far目前已有 45家零售商加入好礼( Nazraana)计划

•Nazaraana –afordable diamond jewellery gifts that generate incremental sales•(好礼)应运而生–以价格适宜的钻石珠宝首饰促进销售增长

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Argyle has produced some of the world’s most iconic pieces 阿盖尔钻石被用于制作世界上最负盛名的首饰

In the 1980’s, the famous London Jeweller Graff, purchased the entire Argyle Pink Diamonds Tender collection.

在 20 世纪 80 年代,著名的伦敦珠宝商格拉芙( Graff)购买了阿盖尔粉红钻投标拍卖会上的所有展品。

Graff designed a contemporary version of the 18th century Tremblant Flower using all the Tender stones in this one

piece.格拉芙用所有竞拍得到的粉红钻设计了当代版的 18 世纪

Tremblant 花。The story goes that the Sultan of Brunei bought it within two

minutes of seeing it, only a few hours after it was completed.据说,文莱苏丹在看到它后的 2 分钟内即决定买下了,当时距

离这件艺术品完成仅仅几个小时。

E! reporter Maria Menounos at the 2004 Academy Awards dazzled the crowd in her sensational champagne diamond dress, embroidered with 2,000 champagne diamonds totalling 3,000 carats and worth an amazing $2.5 million.好莱坞时尚记者玛莉亚 Menounos 在2004 年的奥斯卡颁奖典礼人群中 , 耀眼的她穿着煽情的香槟钻石礼服 , 镶嵌着 2,000 颗香槟钻石 , 并重 3,000卡拉 , 价值 250 万美元。

Page 28: Chow Tai Fook  Visit June 2012 Section 2 – Argyle Mine 周大福访问团 2012 年 6 月 第二站  –  阿盖尔矿

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• ___________________

• ___________________

• ___________________

• ___________________

The Argyle production is an important source of fashion jewellery diamonds for the world阿盖尔是全球时尚首饰类钻石的重要来源之一。

Summary: The Argyle diamond mine and production 总结:阿盖尔矿出产的钻石