Christine Allen

79-760 Birmingham Drive Indio, CA 92203

Phone: 760-861-9336

E-Mail: bedrosianchristine@yahoo.com

Career Focus

I am currently the Marketing and Communications Director/Membership Sales with extensive experience in creating marketing materials, website administration, email marketing and communications, letters to members, tours of the facility to prospective clients, new member orientations, connectivity of members and proven membership sales. I am Proficient in Word, Excel, Publisher, Administering Club Essential website, E-mail Communications, Microsoft Outlook, Facebook Administration, filing, phones, fax and leading effective meetings. Business-savvy Marketing & Communications Director with over 11 years’ experience in marketing with increased revenues, success of planning programs, developing and implementing marketing materials with proven membership sales. Highly motivated and organized sales associate with extensive customer service and sales experience of over 20 years. More previous Food and Beverage work history experience can be provided if necessary.

Summary of Skills

● Employee coaching ● Marketing collateral development ● Social media marketing ● Internet marketing

● Weekly E-Newsletters via email

● Employment/Dismissal of Staff

● Recruiting

● Interviewing experience

● Negotiation skills

● Complex problem solving skills

● Creative design

● Event management

● Customer Satisfaction

● Client Relations

● Computer Proficient ● Multi-Task Management

● Sales and closing procedures

● Assists with events coordination

● P&L pre and post information

● Leads social committee meetings

Accomplishments Process Improvement

● Achieved revenue objective by implementing cost-cutting measures. Sales and Marketing

● Increased annual gross sales. ● Creation of marketing strategies/plans and ensured operations were within

budget constraints. ● Product Roll-Out ● Responsible for marketing for product launch including public relations, direct mail

pieces, and e-mail campaign. ● Partner Development ● Effectively raised $20,000 in sponsorship dollars for the American Cancer Society

annually, a nonprofit organization through effective networking and community involvement activities.

● Punctual and have never been written up for any infractions.

Education Marketing in a Digital World University of Illinois at Urbana-Champaign Completed on September 15, 2015 Verify at coursera.org/verify/P3N7K2QMSJUP Engagement & Nurture Marketing Strategies Northwestern University Completed on December 23, 2015 Verify at coursera.org/verify/NWJMY39D5FY2 The Importance of Listening Northwestern University Completed by Christine Michele Allen on November 15, 2015 Verify at coursera.org/verify/7DYCQY75VJBL

Communication in the 21st Century Workplace University of California, Irvine Completed on December 19, 2015 Verify at coursera.org/verify/5Z4ZQGEV5JRY

Project Management: The Basics for Success Completed on September 13, 2015 University of California, Irvine Verify at coursera.org/verify/C73UC4VGJ86E

Work Smarter, Not Harder: Time Management for Personal & Professional

Productivity Completed on October 5, 2015 University of California, Irvine Verify at coursera.org/verify/9SSD5UWBLVRH

High-Impact Business Writing Completed on December 18, 2015 University of California, Irvine Verify at coursera.org/verify/2FT485L4VQ6D

Advertising and Society Completed on April 5, 2015 Duke University Verify at coursera.org/verify/253TA9SACQ

Introduction to Marketing Completed on May 17, 2015 University of Pennsylvania Verify at coursera.org/verify/D76L9TAWEE

Introduction to Financial Accounting Completed on August 19, 2015 University of Pennsylvania Verify at coursera.org/verify/22CMXNFSBT

Learning How to Learn: Powerful mental tools to help you master tough

subjects Completed on April 21, 2015 University of California, San Diego Verify at coursera.org/verify/499KQEYBC7XY

Professional Experience Feb. 2004 to present Mountain View Country Club

80-375 Pomelo, La Quinta, CA. 92253 760-771-4311 www.mountainviewatlaquinta.com

Marketing & Communications Director/Membership Sales Accessed computerized personal information to answer questions related to specific accounts. Complied with federal, state, company policies, procedures and regulations. Matched purchase orders with invoices and recorded the necessary information. Reconciled and reported discrepancies found in records. Communicated with customers, employees and other individuals to answer questions and explain information. Reviewed files, records and/or other documents to obtain information and respond to requests. Computed, recorded, and proofread data, records and reports. Assigned tasks to associates, staffed projects, tracked progress and updated managers, partners and clients as necessary. Created and executed marketing/PR campaigns including new membership programs, sales and closing paperwork. Planned and executed events and marketing programs, producing target numbers. Increased credibility and client awareness by developing marketing collateral and presentations, public relations campaigns, articles and newsletters. Has a role in assisting the General Manager with overseeing the facility and problem solving in their absence. Proven membership sales. Lead Social Committee Meetings, create agendas and take meeting notes.

Jan. 2000 to Feb. 2004 La Quinta Resort & Spa 49-499 Eisenhower Dr. La Quinta, CA 92253

760-564-4111

Supervised in a few of the F & B departments as an assistant to the General Manager of the following outlets: Morgan's, Spa Bistro (assisted with opening as a new restaurant), The Mountain and Dunes Clubhouse. Responsibilities included: ordering of supplies, monthly food and beverage inventory, scheduling of staff, forecasting, meeting budget goals, achieved revenue objective, training of staff, providing excellent customer service, complex problem solving skills, knowledge of POS system, submitting weekly payroll information for staff, interviewing experience, employment/dismissal of staff, continual training of staff with incentives for up-selling. Assisted with training of the opening of Azur at La Quinta Resort fine dining in the lounge and then gained a front waiter position.