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Course Outline ReviewQuestions?
AddendumWeek Date Weekly Topic Assignments,
tests etc.
1 Jan 13 Course outlineIntroduction to Event ManagementProfessionalism
2 Jan 20 Communication and Interpersonal skillsOrganizational skillsProject Goal
3 Jan 27 Time Management and Project ManagementManagement skills, Administrative skillsProfit or non-profit
Quiz 5%
4 Feb 3 Event Planning – The ProcessCritical PathAssignment hand-out
5 Feb 10 Special Event Administration Special Event Co - ordination
Quiz 5%
Week Date Topic Assignments, tests etc
6 Feb 17 Marketing Plan ImplementationRisk Management Implementation
Quiz 5%
7 Feb 24 Human Resource Co-ordinationMidterm Review
Assignment outline due
8 Mar 2 Midterm 25%
9 Mar 9 Professionalism Quiz 5%
10 Mar 16
Reading week
Week
Date Topic Assignments, tests etc.
11 Mar 23 Revisit Event Management Quiz
12 Mar 30 Customer Satisfaction Assignment due20%
13 Apr 6 College closed
14 Apr 13 Review Quiz
15 Apr 20 Exam week Exam 25 %
Evaluation Evaluation is a critical part of the program. All evaluation is done in
accordance with the grading scheme and objectives on the Course Outline.
Assume a passing grade of 60 average instead of 50. A student who has a grade average of 55, for example, will not qualify to graduate.
Students must obtain a grade of 50% in the course work and on the final exam to pass the course.
There are only five possible grades for students: A EXCELLENT A percent grade of 80% or higher B GOOD A percent grade of 70% - 79% C SATISFACTORY A percent grade of 60% - 69% D PASSING A percent grade of 50% - 59% F FAILURE A percent grade of 49% or less
ATTENDANCE / EVALUATIONAttendance will be recorded on the Attendance and Grade
Marking Late arrival for classes will be accepted if: students respect their teachers with a quiet entry students will present no disruption to the class in sessionstudents will be responsible for the missed materialone student will enter at a time – not in a group if these requirements are not met, the teacher may ask the
student to leave the room and wait until break time to enter.Please note: Students must obtain a late slip from the front desk prior to
entry to classroom. Please submit the slips to front desk at the end of the day.
Attendance:Official attendance will be taken by administration. Teachers
may keep their own records for their own purposes.
Assignments are due on date stated.Assignments one week late – 10%.Assignments two weeks late – 50%.Assignments three weeks late or later will not
be accepted by the teacher.No assignments will be accepted after the
final exam date
Before we beginTake a minute to write down your definition
of event management.Take 10 minutes to quickly choose an event
(for example; wedding, business meeting, birthday party, anniversary etc.). Write down how you would plan this event and what you think you will need in oreder for the event to be successful.
**Remember! there are no wrong answers, just do your best!
Event ManagementEvent management is the application of
project management to the creation and development of festivals, events and conferences.
Event Management is a multi-million dollar industry, growing rapidly, with mega shows and events hosted regularly.
Who is the Event Manager?The event manager is the person who plans and
executes the event. Event managers and their teams are often behind-the-scenes running the event.
Event managers may also be involved in more than just the planning and execution of the event, but also brand building, marketing and communication strategy.
The event manager is an expert at the creative, technical and logistical elements that help an event succeed.
This includes event design, audio visual production, scriptwriting, logistics, budgeting, negotiating and client service.
Event management involves studying the event, identifying the target audience, devising the event concept, planning how the event will be carried out, and coordinating the technical aspects before actually executing the event.
Post-event analysis and return on investment have become significant drivers for the event industry.
The recent growth of festivals and events as an industry around the world means that the management can no longer be ad hoc. Events and festivals, such as the Asian Games, have a large impact on their communities and, in some cases, the whole country.
The industry now includes events of all sizes from the Olympics down to a breakfast meeting for ten business people. Many industries, charitable organizations, and interest groups will hold events of some size in order to market themselves, build business relationships, raise money or celebrate.
The Roots of celebrationA “Special Event” is a unique moment in time
celebrated with ceremony and ritual to satisfy people needs. Every human society celebrates with ceremony and ritual its joys, sorrows and triumphs.
The term event is derived from the latin word e-venire, which means outcome. Therefore every event is in fact the outcome produced by a team that is lead by the event leader.
Effective event planning is a combination of:KnowledgePlanningExecution
5 reasons people attend eventsFood - include drinks and food Fun – include raffles, games etcFame – recognize attendiesCreate Learning opportunitiesEducation – can/will they learn something
Event Planning Mistakes 1) Failure to identify your event objectives-
know exactly what people are expecting.2) Failure to budget properly – make sure
your not overlooking costly charges.3) Failure to select the right facility. Consider
location, traffic and parking4) Failure to hire the right speaker5) Failure to identify a prospect list
How to plan an eventA number of questions must be answered before
you begin planning an event:What is your goal?What are some ways you can accomplish you
goal?When is the best time to hold your event?How many people will attend?Where can you accommodate those people?How much money will the event cost?How much money is available and where will it
come from?
Getting StartedCome up with an idea, vision or set of goals for
the event.Determine what you need and create a budgetInquire about possible places and available dates.
Make a reservation.Identify sources of funding and begin a request
for money.Reserve the proper resources, equipment and
personnel for the event.Host the event.Follow up from the event.
Who is an event co-ordinator?http://emerit.ca/en/products/
tourism_occupation_videos/event_coordinator_vd
Key ComponentsPublic assembly – events managed by professionals
who bring people together for a purpose.
The size and type of group will determine the level of skills required by the professional event leader.
Purpose – in our daily lives event take place spontaneously and, as a result, are sometimes not orderly, effective or on time. Professional Event Leaders begin with a specific purpose in mind and direct all activities towards achieving this purpose.
Event Leaders are purposeful about their work.
CelebrationsParadesCivic eventsFestivalsReligious observancesPolitical eventsBar and bas mitzvahsWeddingsAnniversaries
EducationConvocationsCommencementsAlumni eventsTrainingMeetingsConferences*edutainment – results from the use of
entertainment devices (eg. Singers and dancers) to present educational concepts.
Marketing and ReunionAlong with advertising, public relations, and
promotions, events serve to create awareness and persuade prospects to purchase goods and services.
Example?
Reunion – the purpose of remembrance, rekindling friendships, or rebonding as a group. Once the initial event is successful there may be a desire to reunite.
Hallmark event – Olympic games, super bowlExpositions/exhibitions – where retailers meet
wholesalers or suppliers to introduce their goods.Sports eventsTourism – event tourism. Attracts people to a
particular place because of a certain event. It is a way to increase tourism during the “off season”. Examples are: arts and craft shows, historical reenactments, music festivals or other events that last up to 10 days. Americans are celebrating more then ever and are profiting from event tourism
What are Stakeholders?People or organizations that have invested in
an event. Internal and external stakeholders – an
internal stakeholder may be the member of the board, external may be someone in the media.
A stakeholder does not have to invest money in an event to be considered for this role. Emotional, political, or personal interest in a cause is evidence of investment in an event.
ProfessionalismThe definition of professionalism is “the conduct
or qualities that characterize or mark a profession or a professional person” (Merriam-Webster dictionary). This definition indicates that, if each individual acted with professionalism within a workplace, they would be performing their tasks with genuine earnest and honesty. In doing so, decisions can be made logically, which is the very basis of establishing a good work environment. Concentration is on quality of service and work, which leads to a successful business.
How to achieve it?Professionalism does not occur by
accident. Rather, it is a concerted effort by all within the workplace to provide the utmost of their ability each and every day. Although it is highly desirable, it is rarely achieved. Without this type of environment, employees will not be motivated or feel that they are part of a successful end result. It also often leads to unethical behavior in the workplace as well as a high turnover rate in employees.
Un-professionalismAccording to the Free Dictionary by Farlex:
unprofessionalism is defined as “not conforming to the standards of a profession or unprofessional behavior.
ConclusionStart with self respectLeave personal unexpressed feelings at the
door prior to entering the work Determine your values Pay attention to how you communicate
