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Mobile is Booming
“ I have an idea for a new app.”
“ We need to go viral with Mobile.”
“ Mobile apps will help us attract new-to-franchise customers.”
“ We need to be a player in the Mobile space.”
Mobile is Booming
Carbonite.com
Carbonite’s story
Carbonite’s story
“It’s like sucking internet content
through a straw.”- Rachel Hinman, Nokia
Carbonite Mobile app
It’s about the experience
Huge spectrum of experiencesavailable on Mobile
Testing must evolve