Chuck's Buyer Services Proposal

Embed Size (px)

Citation preview

  • 8/9/2019 Chuck's Buyer Services Proposal

    1/44

    repared by Coldwell Banker Hearthside * Malvern

    Coldwell BankerBuyer Services Presentation

    A look into the program and the benefits

  • 8/9/2019 Chuck's Buyer Services Proposal

    2/44

    On behalf of all the ownership team, management and the agents of Coldwell Banker Hearthside,please allow us to thank you for the opportunity to explain why we feel our value is the one that willbenefit you most as you purchase one of your most important investments.

    In this unique real estate environment, the team who offers the most in the way of top-quality tools andcompetitive services is the one you should trust with your business. With the support of the strongestreal estate brand in the nation, Coldwell Banker Hearthside offers a tremendous array of services to

    buyers in every price category and geographic region.

    Our affiliation with Cartus Corporation one of the largest single providers of relocation services in theworld means that Coldwell Banker Hearthside agents are working with relocating employees inalmost every market we serve.

    As you will se in the pages that follow, the Internet consumer has been a driving force behind marketchange. Our company has studied this consumer thoroughly, and with the assistance of firmsthroughout the nation has put together a top-tier internet service team to maximize our ability to meettheir needs. The studies also show, however, that these consumers value the local knowledge of a

    Realtor, which is why each of our offices is comprised of the industrys best agents.Having formed key relationships with mortgage, title and insurance providers, as well as havingcreated one of the strongest Coldwell Banker Concierge programs in the nation, we feel we can alsooffer one-stop shopping that is far superior to what many other firms advertise.

    We hope you will realize through the material presented in this package that Coldwell BankerHearthside offers you the important resources necessary to help in the purchase of your home. Welook forward to added you to our list of clients who have realized that at Coldwell BankerWe neverstop moving.

  • 8/9/2019 Chuck's Buyer Services Proposal

    3/44

    Coldwell Banker

  • 8/9/2019 Chuck's Buyer Services Proposal

    4/44

    Legacy and Network

    Global presence; in 49 countries and 3,324 officesworldwide

    Over 100 years of real estate experience$226 billion in sales volume globally in 2008Transaction sales amount was 10% higher than the industry

    averageColdwellbanker.com generates over 390,000 consumer

    inquiries per month and is the most visited national realestate franchise brand online

    Our agent network comprises of agents who made up 25%of the 2008 Real Trends 500 Report by sales volume; this is

    76% higher than the nearest competitor.

  • 8/9/2019 Chuck's Buyer Services Proposal

    5/44

    Training Magazines Top 125

  • 8/9/2019 Chuck's Buyer Services Proposal

    6/44

    Office Locations

    #1 Coldwell Banker affiliate in Pennsylvania

    Largest Coldwell Banker in Pennsylvania

    18 Residential Offices

    Commercial Division

    Award winning Relocation Division

  • 8/9/2019 Chuck's Buyer Services Proposal

    7/44

    Our Relocation NetworksWith connections in more than two-thirds of the FORTUNE 50 companies

    Coldwell Banker Hearthside represents about 70% of all the area relocations.

    Award Winning Service

    In the past year Cartus Broker Networkmember brokers have closed more than65,000 home sales (roughly $18 Billion)while serving the relocation needs ofsome of the nations largest firms.

    Each year the staff at Cartus evaluatesits member brokers based on a highperforming metrics system. Those whoexceed the goals (which is less than one

    percent of members) are designated asPlatinum Brokers for the followingyear. Coldwell Banker Hearthside isproud to have achieved Platinumstatus in multiple years.

    Focused on ResultsCartus Network Brokers representedhomes on market for 12% fewer days

    (approximately 3 fewer weeks) than didnon-Network brokers.

    A Dedicated Staff

    Dealing with large relocation networksrequires a full-time staff commitment.Unlike many real estate brands thatclaim to have mastered the corporate relocationbusiness, we have a full-timedivision of professionals who handle ourrelationships with the top relocationproviders - and who are known in theindustry for their management ability.

    A Benefit for all SellersEven if you do not work for a companywith a national relocation contract youbenefit from this relationship, as ourfirm also manages incoming employeemoves for the majority of these firms.That means our agents are often theones introducing new employees to ourarea and to the homes for sale with

    Coldwell Banker Hearthside

  • 8/9/2019 Chuck's Buyer Services Proposal

    8/44

    OurOther Core Services

    Mortgage Mobility, LLC.In this time of fly-by-night internetlenders and buyers finding themselves

    without a loan on settlement day, wefeel it is important to have a top-notchpartner in the mortgage industry. Theteam at Mortgage Mobility has beennamed Best of Bucks-Mont two yearsin a row. They have a dedicated, fulltime staff who care about the consumerand make sure their clients come to thesettlement table confident they are

    going to be able to close on their newhome.While we try our best to ensure buyersare prequalified by a reputable lender,you can always ask for a review of thatcommitment by a Mortgage Mobilityprofessional.

    Coldwell Banker ConciergeDogwalking, painting, electrical service.

    You name it, we can find it - and we onlyrefer insured, bonded professionals.

    Conveyancing & Closing ServicesAre the certifications all in place? Havethe buyers received title insurance?

    These are all questions sellers face eachtime they agree to sell their home. Ourinternal staff watches over all the tinydetails, keeps you in the loop, and makesyour settlement day a breeze.In many firms, individual Realtors aretasked with conveyancing - the term forbringing your file through to settlement.At Coldwell Banker Hearthside, we

    make sure dedicated, knowledgable prosare working with your file and handlingany issues that arise.

    Insurance, Insurance, InsuranceWhen buyers need insurance to protecttheir purchase, we are there. We haverelationships with Property & Casualty,Title and Home Warranty providerswho can make sure everything is under

    control.

    Youre busy. We know it. That is why we keep you connected

    with every service provider necessary to complete the transaction.

  • 8/9/2019 Chuck's Buyer Services Proposal

    9/44

    Search for Homes by School District

    Our new twitter-feed serviceallows buyers to follow any school

    district where they may haveinterest in moving, to get newlistings "by tweet" every day, and toget market data for that districtfed in a purely socialmanner. When the search is done,just un-follow that district and thedata quits flowing without delay.Just as important to us, if you want

    more information on that district justDM that account and we'll get rightback.

    Get Market Updates On TwitterThere are millions of twitter users throughout the world (the

    company does not release actual usage numbers). Athletes,

    corporate execs and journalists everywhere are now using this140-character micro-blogging service to send quick bursts ofdata (tweets) to people around the internet who want to followalong.

  • 8/9/2019 Chuck's Buyer Services Proposal

    10/44

    Meeting Your Needs

  • 8/9/2019 Chuck's Buyer Services Proposal

    11/44

    Action Plan to Find Your HomeComplete the ideal home survey sheet

    Complete the financial information questionnaire

    Indicate criteria for community selection or specify specific communities

    I will connect you with a mortgage representative to discuss pre-approval

    We will review the ideal home and community criteria and reconcile that with your mortgagequalification if necessary

    I will search the MLS and other sources available to me in order to prepare a list of candidateproperties

    I will set up appointments to see the selected homes.

    The remaining plan of action will dependupon our success with the initial list ofcandidate properties. We will either proceedto the settlement process if we find the righthome during our initial search, or continue tomonitor the market in the event that we wereunable to find the right home from thosecurrently available for sale.

  • 8/9/2019 Chuck's Buyer Services Proposal

    12/44

    Home Finders Profile

  • 8/9/2019 Chuck's Buyer Services Proposal

    13/44

    Your 3 major criteria in selecting a real estate company:

    1.

    2.

    3.

    Your 3 major criteria in selecting a Sales Associate:1.

    2.

    3.

    Whats important to you?Please share your thoughts with me.

  • 8/9/2019 Chuck's Buyer Services Proposal

    14/44

    Your 3 major buyer needs:1.

    2.

    3.

    Your 3 major concerns about buying a home:1.

    2.

    3.

    Whats important to you?Please share your thoughts with me.

  • 8/9/2019 Chuck's Buyer Services Proposal

    15/44

    The home you are looking for...

    LOCATION

    Convenient to work ____ Convenient to transportation ____Convenient to schools ____Convenient to shopping ____ Near recreation facilities ____

    Neighborhood ____Other ____

    FEATURES (Specify yourPreference)

    Preferred style (colonial, _____________

    ranch, townhome, etc.) _____________

    Number of bedrooms _____________

    Number of bathrooms _____________

    Family room _____________

    Bonus/Game room _____________

    Fireplace _____________

    Home office _____________

    Kitchen amenities _____________ Basement _____________

    Garage (no. of cars) _____________

    Central air conditioning _____________

    Lot size _____________

    Pool _____________

    View _____________

    Other _____________

  • 8/9/2019 Chuck's Buyer Services Proposal

    16/44

    Why Choose Buyer Representation

  • 8/9/2019 Chuck's Buyer Services Proposal

    17/44

    My Commitment to YouProperty Search

    I will appraise your particular criteria for a house and neighborhood, then search for properties that fit thosespecifications. I will set appointments for showings and monitor the market as new listings become available.

    Market Data

    Market value is determined by many factors, including the availability of similar properties at competitive prices,location, condition, and most of all the price that a knowledgeable buyer is wi lling to pay. I will provide market data tohelp you establish an offering price.

    Purchase Offer

    There may be other considerations besides price that are equally important in structuring a purchase offer. Theterms and conditions of the offer, amount of deposit and possession date are likely to be factors when an offer is made.I will help you in your preparation of a purchase offer.

    Negotiating

    When a purchase offer is made, the sellers may be concerned with certain aspects including the ability of thepurchasers to fulfill their agreement, the terms and conditions of the offer, the breakdown of closing costs betweenbuyer and seller and even the motivations and lifestyle of the prospective new owners! I will help structure a

    negotiating strategy that will create the desired result, a new home.

    Handling Details

    A lot has to happen between signing the purchase offer and moving into a new house. I will attend to the details andkeep you in touch with the transaction each step of the way.

    Sellers list their homes with real estate agents to ensure professional representation throughout the homeselling process. As a buyer, you deserve the same kind of service!

  • 8/9/2019 Chuck's Buyer Services Proposal

    18/44

  • 8/9/2019 Chuck's Buyer Services Proposal

    19/44

    Buying Your New Home. Congratulations!

    When using a Coldwell Banker

    Sales Associate, you will feelconfident your search for a new homewill be very successful.

    Lets get started!

  • 8/9/2019 Chuck's Buyer Services Proposal

    20/44

    The prices that sellers askMany factors affect the price that sellers ask for

    their houses.

    Competition:Number of properties available

    Their prices and terms

    Their location and physical condition

    How long theyve beenon the market

    Market conditions:

    Interest rates

    Availability of financing

    Qualified buyer demand

    Prices of recent sales

    State of the economy

    Seasonal demand

    Asking price also may be affected by:Sellers motivation to sell

    Sellers original purchase price

    Sellers need for cash

    Opinions of others

    Physical characteristics of the house:

    LocationAge

    Size of house and lot

    Physical condition

    Floor plan and style

  • 8/9/2019 Chuck's Buyer Services Proposal

    21/44

    The value of a Competitive Market AnalysisAs your buyers agent, I will prepare a Competitive Market

    Analysis with information on properties similar to the one youre

    considering. It will describe homes that:

    Are currently on themarket

    Sold recently

    Failed to sell

    This comparative data will help you decide whether the

    home you like is worth the price.

  • 8/9/2019 Chuck's Buyer Services Proposal

    22/44

    OnlineAccess

    coldwellbanker.com provides

    access to over 600,000properties. You can also find ourproperties on your smartphone!

    A few unique features include

  • 8/9/2019 Chuck's Buyer Services Proposal

    23/44

    Coldwell BankerOn LocationSM

    Coldwell BankerOn Location is the firstdedicated video real estate channel on

    YouTube Video topics include: Agent videos

    Office videos

    Video listings

    Community videos

    Smart tips and news related videos

    Allows buyers to search for videos via a map First to use dynamic IP lookup on the channel

  • 8/9/2019 Chuck's Buyer Services Proposal

    24/44

    Multiple Listing ServiceI can show you any property listed through the Multiple

    ListingService (MLS).

    Our office offers area-wide multiple listinginformation that shows thousands ofbroker-listed homes for sale, regardless ofthe sellers agent.

    I can help you visit many ofthese homes online or on paper.

    I will show you the properties that meetyour criteria.

  • 8/9/2019 Chuck's Buyer Services Proposal

    25/44

    Yard signs and open housesA yard sign or open house can let you know a home is

    available, but I can help you know if its worthwhile.

    I can arrange private showings of homes displaying anOpen House or For Sale yard signs.

    When visiting an open house on your own, give thesalesperson my card and tell them that I am your agent.

  • 8/9/2019 Chuck's Buyer Services Proposal

    26/44

    Making The Purchase

  • 8/9/2019 Chuck's Buyer Services Proposal

    27/44

    Completing the purchaseA successful purchase involves several important

    elements: Full written disclosure Offers and negotiations

    The purchase agreement

    Professional inspections

    Title insurance andappraisal

    Walk-through and final

    closing Home warranty

  • 8/9/2019 Chuck's Buyer Services Proposal

    28/44

    Full written disclosure protects your best interests

    The Sellers Disclosure Statement reveals information that mayaffect your offer to purchase.

    I will thoroughly review theSellers Disclosure Statement

    with you, and help youdetermine how it might affectyour offer.

  • 8/9/2019 Chuck's Buyer Services Proposal

    29/44

    Preparing the offer

    As your buyers agent, I will work to:

    Prepare an offer that will meet yourneeds and provide a solid basis fornegotiating with the seller.

    Apply information from the CompetitiveMarket Analysis that will determine arealistic offer.

    I will present your written offer to thesellers and negotiate on your behalf. The sellers will have the choice of:

    Accepting your offer as presentedRejecting it completelyCountering it

    I will communicate to you the sellersresponse and, if necessary, suggest furthernegotiating options.

  • 8/9/2019 Chuck's Buyer Services Proposal

    30/44

    An accepted offer leads to a legallybinding purchase contract

    The purchase contract

    Contingencies

    Attorney review

    The closing process

  • 8/9/2019 Chuck's Buyer Services Proposal

    31/44

    Title insurance will protect your interests inthe property

    A title insurance policy: Is based on a search of

    public records thatdiscloses whether anyothers have a legal claim tothe property

    Insures you against lossdue to certain title defects

  • 8/9/2019 Chuck's Buyer Services Proposal

    32/44

    An appraisal provides independent confirmationof the value of the home

    Compares the value of the home to others of

    similar size, features and location

    Is usually required by lenders

    Can give you additional confidence in the

    value of the property

    An opinion of the propertys value by anindependent fee appraiser:

  • 8/9/2019 Chuck's Buyer Services Proposal

    33/44

    A home warranty can protect you fromunforeseen risks

    Provides repair-or-replacecoverage

    Gives you peace of mind

    Can be purchased by you or bythe seller, as agreed upon in thecontract

    I will provide you with the details of a

    Home Protection Plan.

  • 8/9/2019 Chuck's Buyer Services Proposal

    34/44

    A walk-through prior to closingLets you confirm the condition of the property.

    A thorough walk-through will helpyou determine if the property is inthe condition you expect.

    I will accompany you.

    Should a concern arise during thewalk-through, I will assist you inresolving it.

  • 8/9/2019 Chuck's Buyer Services Proposal

    35/44

    Financing Your Home

  • 8/9/2019 Chuck's Buyer Services Proposal

    36/44

    Mortgage pre-approval

    Being pre-approved for a

    mortgage can greatly improveyour negotiating position.

    Sellers and their agents knowthat a pre-approved buyer is aserious one.

    Speaking now with amortgage specialist will giveyou a loan decision well inadvance of making an offer.

  • 8/9/2019 Chuck's Buyer Services Proposal

    37/44

    The financing processFinancing your home is an involved process. Ill help you through it.

    1. Loan application is completed and submitted to lender

    2. Lender orders appraisal, credit report, verification ofyour employment and assets

    3. Lender provides a good faith estimate of closing andrelated costs, plus initial Truth In Lending disclosures

    4. Lender evaluates application and support documents,approves loan and issues letter of commitment

    5. Closing is held, loan documents are signed and theloan is funded

    6. Lender disburses funds to the settlement or closingagent, seller is paid and title to the home is yours

    7. Required documents are recorded at the County officeof records

  • 8/9/2019 Chuck's Buyer Services Proposal

    38/44

    Applying for a mortgage...is the first step after your purchase offer is accepted.

    The lender may request copies of:

    Current pay stubs

    Bank statements

    Credit card statements

    Investment/brokerage firm statements

    Loan statements

    Tax returns, usually for two years

    Your mortgage application can be processed moreeasily if you are prepared with these documents.

  • 8/9/2019 Chuck's Buyer Services Proposal

    39/44

    Lets estimate the expenses of buying a homeProperty Address: ____________________

    Sales Price: ____________________

    Down Payment: ____________________

    Amount Financed: ____________________BUYERS COSTS:

    Loan Items:Loan Origination Fees $________

    Appraisal Fee $________

    Credit Report $________

    Additional Loan Fees $________

    Prepaid Items:Interest $________

    Hazard Insurance $________

    Mortgage Insurance $________

    Taxes $________

    Assessments $________

    Other Fees $________

    Recording Fees:

    Recording Fees $________

    Tax Stamps $________

    Other fees $________

    AdditionalSettlement Charges:Survey $________

    Pest Inspection $________

    Home Warranty $________

    Home Inspection Fee $________

    Assessments $________

    Other Fees $________

  • 8/9/2019 Chuck's Buyer Services Proposal

    40/44

    TotalSettlement Charges $_____________

    Down Payment $_____________

    Total Estimate of Buyers Costs: $_____________

    Amount Financed $_____________

    Interest Rate _____________%Term _____________

    Estimated Monthly Payment:

    Principal and Interest $_____________

    Mortgage Insurance (PMI) (if any) $_____________

    Taxes $_____________

    Insurance $_____________

    Homeowners Assoc. Fee (if any)$_____________

    Total Monthly Payment $_____________

    Note: This estimate has been prepared to assist the buyer in computing costs. Lenders and other related serviceswill vary in their charges; therefore, these figures are not and cannot be guaranteed by your localColdwellBankeroffice, or by a Coldwell BankerSales Associate.

    Expenses continued . . .

  • 8/9/2019 Chuck's Buyer Services Proposal

    41/44

    Writing the Offer

    Once youve found the perfect home, I will write up the offer andensure all paperwork and activities are completed so you can close

    on your property.

  • 8/9/2019 Chuck's Buyer Services Proposal

    42/44

    The Closing

    This is the meeting where thetransaction is finalized. I willguide you through all closingprocedures to make your homeofficially yours.

  • 8/9/2019 Chuck's Buyer Services Proposal

    43/44

    In ConclusionYou should choose

    ChuckYeagerbecause:

    I will provide you with excellent service and support as guaranteed.

    I have made a thorough market analysis of your new home.

    I have developed a winning search plan.

    I will make every effort to find your perfect home.

    I have the resources of Coldwell Banker Hearthside Realtors

    I Am Ready To Go To Work For YouNow!

  • 8/9/2019 Chuck's Buyer Services Proposal

    44/44