Reading Initiative

o Established in 2010

o Presented By Sea Best Brand Seafood

o 3Peat South Division Champions

o 2011 American Conference Champions

o Arena Bowl XXIV Champions

• Born in Amity Island, New York• Talks to Sea Life• Favorite Sea Creature is Sharks• Favorite Sport is Football• Cannot Swim• Official title “The Director Of

Excitement”• Entertains thousands every year• LOVES TO READ!!!!!!!!!!!!!!!!!

Chum kicks off the program with a pep rally

Program coincides with current reading program (AR, Million Word, etc.)

Rewards will be distributed to students who meet their goals

Chum will deliver rewards at end of each quarter

1st quarter reward students may choose between a Sharks pencil or a Chum trading card

2nd quarter Sharks school kit (if available) pencil or Chum trading card.

3rd quarter Sharks game ticket*

(Free ticket will be provided with the purchase of an adult ticket.)

Free appearances

Ticket Opportunities

Prizes

Motivate the Students to Read!!!!

Monitor the student’s progression towards established reading goals throughout the year

Send names of qualified students to Chum@Jaxsharks.com

Quarterly deadlines must be met in order to receive rewards

Must distribute all material to introduce and inform parents of the ticket redemption reward

Reading Pep-Rally Kickoff to launch the program

Provide the rewards for each student who met their goal

Chum will distribute rewards at the end of each quarter

Provide a free ticket* for each student that met their goal

Recognize each school participatingFree ticket provided with purchase of parent ticket

THE END!!!!